Customer Experience Management – Customer Journey Mapping
Customer Experience Management – Customer Journey Mapping, available at $59.99, has an average rating of 3.3, with 100 lectures, 4 quizzes, based on 197 reviews, and has 920 subscribers.
You will learn about Create an actionable customer journey map Uncover opportunities to optimise your customer experience Gain the right knowledge and tools to diagnose serious customer experience issues Understand different types of customer journey maps Learn how to use CXDeployer – World's 1st integrated customer journey mapping software Master building blocks of a customer journey map Discover House of Customer Experience This course is ideal for individuals who are Customer Journey Mapping and Customer Experience Mapping Professionals It is particularly useful for Customer Journey Mapping and Customer Experience Mapping Professionals.
Enroll now: Customer Experience Management – Customer Journey Mapping
Summary
Title: Customer Experience Management – Customer Journey Mapping
Price: $59.99
Average Rating: 3.3
Number of Lectures: 100
Number of Quizzes: 4
Number of Published Lectures: 100
Number of Published Quizzes: 4
Number of Curriculum Items: 104
Number of Published Curriculum Objects: 104
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Create an actionable customer journey map
- Uncover opportunities to optimise your customer experience
- Gain the right knowledge and tools to diagnose serious customer experience issues
- Understand different types of customer journey maps
- Learn how to use CXDeployer – World's 1st integrated customer journey mapping software
- Master building blocks of a customer journey map
- Discover House of Customer Experience
Who Should Attend
- Customer Journey Mapping and Customer Experience Mapping Professionals
Target Audiences
- Customer Journey Mapping and Customer Experience Mapping Professionals
LEARN HOW TO TRANSFORM YOUR CUSTOMER EXPERIENCE BY UNDERSTANDING AND CUSTOMER JOURNEY MAPPING, FINDING PROBLEM AREAS, AND THEN SOLVING THEM.
Discover how to model customer experience to understand customer actions, motivations, expectations, perceptions, and barriers across touchpoints with your business, enabling you to improve customer satisfaction, increase customer loyalty, lower the cost of customer service and acquire new customers and achieve excellence in customer experience.
The customer experience is the next competitive battleground and the businesses that excel at customer experience outperform their competitors. Therefore, customer experience management is the top priority and the most significant objective of every business.
Customer journey mapping is the foundation step of any customer experience transformation program to understand the current state, baseline the current performance, uncover issues and challenges to customer experience, identify failing interactions, missing touchpoints, moments of truth, and moments of frustration and discover underperforming channels.
Visualizing the customer journey makes it easier to understand what makes customers move through, what motivates them, their expectations, their emotions, and what obstacles they face along their journey. Thus, enabling organizations and customer experience professionals to reorient, redesign, realign, and optimize their processes, services, offerings with changing customer needs and create a customer-centric culture.
Join this course and learn a practical application of customer journey mapping and not only understand current experience but also design the future experience and shift the organization’s culture and mindset to customer-centricity.
Join and learn from the brains behind the CXDeployer! – World’s 1st Integrated Customer Journey Mapping Software.
Our Guarantee:
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You get lifetime access, with no expiration, to all course lectures, training materials, handouts, and quizzes. Moreover, you will also receive 1-on-1 support for any questions, queries, clarifications, or confusion that come up. All this comes with a money-back guarantee so nothing to lose and only to gain so much.
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This training course makes use of CXDeployer– a free online customer journey mapping tool– instead of a paid tool to ensure all students have access to the training activities.
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If you get this course with a similar quality, price and content, we guarantee that you will geta LIFETIME subscription of CXDeployer with ALL the current and future features for FREE.
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We have built the CXDeployer so you can be assured of this guarantee.
The LateralSkills’s LEARN, APPLY, GROW approach.
The course is based on LateralSkills’s LEARN, APPLY, GROW technique – a method that we have developed and practice for all of our training programs both in-house as well as virtual training programs.
This approach will ensure that you the best learning on customer journey mapping, application of customer journey mapping in real-life scenarios, and enabling you to grow your professional skills on the customer journey and experience mapping.
LEARN: First, we will demystify the foundation concepts with several real-life examples. You will also learn WHAT, WHY, HOW, and WHEN to use each concept.
APPLY: Once you fully understand the concepts and techniques, we will take you step-by-step through KNOW-HOW with real-world scenarios so that you can learn how to apply it in your examples. You will also go through continuous assessment, activities, and cases to integrate the new knowledge into your skills. This will also ensure the validation of your understanding of various concepts.
GROW– You can put the newly acquired skills in your profession and advance your career. You will get all the supports from us to ensure application in your scenarios.
What is included in this course?
You will learn the foundation of concepts on customer experience, customer journey management, touchpoint, channels, moments of truth, type of customer journey maps, elements or anatomy of the customer journey map, practical steps to create a customer journey map, and beyond.
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High-quality video lectures with the simplest explanation of each jargon
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Clear, concise and to-the-point lectures
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Training activities to increase knowledge retention
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Quizzes to validate your learning and understanding of each topic
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Fully Editable Templates
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Downloadable handouts
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1-on-1 support
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Lifetime Access to training content
This is the most comprehensive customer journey mapping training course on the market and If you get this course with a similar price and content, we guarantee that you will get a FREE LIFETIME subscription of CXDeployer with all current and future features.
Course Curriculum
Chapter 1: Getting Started
Lecture 1: Welcome to the Course
Lecture 2: The Learning Path
Lecture 3: Customer Journey Map in the Real World
Lecture 4: About Me
Lecture 5: The End Goal
Chapter 2: Definition and Basic Concepts
Lecture 1: Agenda
Lecture 2: Who is a Customer
Lecture 3: What is an Experience
Lecture 4: What is Total Experience
Lecture 5: Cid explaining What is an Experience
Lecture 6: What is a Customer Experience
Lecture 7: Assignment from Cid
Lecture 8: What is Total Customer Experience
Lecture 9: What is Experiential Grid
Lecture 10: What is Customer Journey
Lecture 11: What is Customer Journey Map
Lecture 12: What is Customer Journey Mapping
Lecture 13: Recap
Chapter 3: Goals of Customer Journey Mapping
Lecture 1: Agenda
Lecture 2: Goals of Customer Journey Mapping
Lecture 3: Benefits of Customer Journey Mapping
Lecture 4: How Customer Map is different from Process Map
Lecture 5: Recap
Chapter 4: Elements of a Customer Journey Map
Lecture 1: Agenda
Lecture 2: Layout of a Customer Journey Map
Lecture 3: Element 1
Lecture 4: Element 2
Lecture 5: Element 3
Lecture 6: Element 4
Lecture 7: Element 5
Lecture 8: Element 6
Lecture 9: Element 7
Chapter 5: Touch points and Channels
Lecture 1: Agenda
Lecture 2: How Customer Step is different from Toucpoint
Lecture 3: Touchoint Elements
Lecture 4: Touchpoint Inventory
Lecture 5: Touchpoint Categories
Lecture 6: Moments of Truth
Lecture 7: Touchpoint vs Channel
Lecture 8: Channel vs Device
Lecture 9: Customer Journey Map vs Touchpoint Map
Lecture 10: Touchpoint Wheeel
Lecture 11: Path-to-purchase
Chapter 6: Customer Experience Management Framework
Lecture 1: Agenda
Lecture 2: What is Customer Journey Management
Lecture 3: The CEM Framework – Overview
Lecture 4: CEM Framework – Foundation
Lecture 5: The CEM Framework – Pillars
Lecture 6: The CEM Framework – Roof
Lecture 7: The CEM Framework – Continuous Improvement Loop
Lecture 8: Recap
Chapter 7: Types of Customer Journey Map
Lecture 1: Agenda
Lecture 2: Typology of Customer Journey Map
Lecture 3: Dimension 1
Lecture 4: Dimension 2
Lecture 5: Dimension 3
Lecture 6: Dimension 4
Lecture 7: Dimension 5
Lecture 8: Dimension 6
Lecture 9: Dimension 7
Lecture 10: Dimension 8
Lecture 11: Dimension 9
Lecture 12: Dimension 10
Lecture 13: Dimension 11
Lecture 14: Dimension 12
Lecture 15: Dimension 13
Lecture 16: Dimension 14
Lecture 17: Dimension 15
Chapter 8: Steps to map a Customer Journey
Lecture 1: Overview
Lecture 2: Step 1
Lecture 3: Step 2
Lecture 4: Step 3
Lecture 5: Step 4
Lecture 6: Step 5
Lecture 7: Step 6
Lecture 8: Step 7
Lecture 9: Step 8
Lecture 10: Step 9
Lecture 11: Step 10
Chapter 9: Customer Journey Tool – CXDeployer
Lecture 1: Navigations and Adding New Project
Lecture 2: Add Persona
Lecture 3: Create Customer Journey Map
Lecture 4: Manage Idea
Lecture 5: Manage Implementation
Chapter 10: Examples of Customer Journey Map
Lecture 1: Business Case Scenario – Airline
Lecture 2: Macro Level Customer Journey Map
Instructors
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LS Consulting
Achieve Your Dream
Rating Distribution
- 1 stars: 10 votes
- 2 stars: 16 votes
- 3 stars: 44 votes
- 4 stars: 52 votes
- 5 stars: 75 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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