Customer Experience Management – Foundation Course
Customer Experience Management – Foundation Course, available at $44.99, has an average rating of 4.88, with 40 lectures, 1 quizzes, based on 235 reviews, and has 7543 subscribers.
You will learn about Learn the role of customer experience management in 2024 How to management customer experiences Learn the role of social listening in mordern day customer experience management Important customer experience management metrics How modern day marketing and customer experience go hand in hand This course is ideal for individuals who are customer experience professionals or digital marketeers or customer support or community engagament or Business graduates or professionals looking to upskill It is particularly useful for customer experience professionals or digital marketeers or customer support or community engagament or Business graduates or professionals looking to upskill.
Enroll now: Customer Experience Management – Foundation Course
Summary
Title: Customer Experience Management – Foundation Course
Price: $44.99
Average Rating: 4.88
Number of Lectures: 40
Number of Quizzes: 1
Number of Published Lectures: 40
Number of Published Quizzes: 1
Number of Curriculum Items: 41
Number of Published Curriculum Objects: 41
Original Price: ₹799
Quality Status: approved
Status: Live
What You Will Learn
- Learn the role of customer experience management in 2024
- How to management customer experiences
- Learn the role of social listening in mordern day customer experience management
- Important customer experience management metrics
- How modern day marketing and customer experience go hand in hand
Who Should Attend
- customer experience professionals
- digital marketeers
- customer support
- community engagament
- Business graduates
- professionals looking to upskill
Target Audiences
- customer experience professionals
- digital marketeers
- customer support
- community engagament
- Business graduates
- professionals looking to upskill
This course is dedicated to providing a comprehensive understanding of the fundamentals of social listening and customer experience management. Beginning with an exploration of Social Listening and Online Reputation Management, participants will grasp the essence of monitoring online conversations and managing brand perception effectively.
Throughout the course, emphasis is placed on elucidating the key concepts and principles underlying social listening and online reputation management. Participants will delve into various strategies and tools essential for capturing valuable insights from social media channels and other online platforms.
As the course progresses, attention shifts towards elucidating metrics and tactics crucial for measuring the efficacy of social listening efforts. Participants will learn to interpret data analytics, track key performance indicators, and derive actionable insights to enhance their customer experience management strategies.
Through a blend of theoretical concepts and practical exercises, participants will gain hands-on experience in applying social listening techniques and optimizing online reputation management practices. By the conclusion of the course, participants will be equipped with the knowledge and skills necessary to navigate the dynamic landscape of social media, bolster brand reputation, and drive meaningful engagement with customers.
Join us on this educational journey to master the essentials of social listening and customer experience management, and elevate your proficiency in harnessing the power of online conversations to propel your business forward.
Course Curriculum
Chapter 1: Customer Experience Management
Lecture 1: Introduction
Lecture 2: What is Customer Experience (CX) ?
Lecture 3: What is Customer Experience Management
Lecture 4: The importance of CXM in today’s business landscape
Lecture 5: Key differences between CRM and CXM
Lecture 6: The different channels through which customers interact with businesses
Lecture 7: What is omni-channel CXM ?
Lecture 8: The challenges associated with multi-channel CXM
Lecture 9: The benefits of adopting an omnichannel CX approach
Lecture 10: Best practices for implementing omnichannel CX
Chapter 2: The 4 Pillars of Omni-channel CXM
Lecture 1: Introduction
Lecture 2: The First Pillar: email, social media, web, and offline touch-points
Lecture 3: The Second Pillar: Calls & Chatbots
Lecture 4: The 3rd Pillar: CRM + Analytics
Lecture 5: The 4th Pillar: Social media publishing + Marketing automation + response manag
Chapter 3: Measuring the impact of CXM
Lecture 1: Introduction
Lecture 2: The role of metrics in CXM
Lecture 3: First Response Time (FRTs)
Lecture 4: Resolution Time (TATs)
Lecture 5: Service Level Agreements (SLAs)
Lecture 6: Customer Satisfaction (CSAT)
Lecture 7: Net Promoter Score (NPS) Scores
Lecture 8: Agent performance measurement
Chapter 4: Social Listening, Social CRM, ORM with respect to CXM
Lecture 1: Introduction
Lecture 2: What is Social Listening and Why is it necessary for CXM
Lecture 3: What is Community Engagement (ORM) and it’s importance in CXM
Lecture 4: What is social CRM and how it is related to CXM
Chapter 5: Social listening
Lecture 1: Introduction
Lecture 2: What is Social Listening?
Lecture 3: Why is Social Listening important?
Lecture 4: What are the major applications of social listening
Lecture 5: Social Media Monitoring
Lecture 6: What is the diffrence between social listening and social media monitoring
Lecture 7: What kind of metrics and KPIs can be analysed through social listening?
Lecture 8: How to choose a Social Listening Platform?
Chapter 6: Online Reputation Management
Lecture 1: Introduction
Lecture 2: What is ORM?
Lecture 3: The Importance of ORM in today’s digital age
Lecture 4: Best practices for ORM & response management
Lecture 5: Response management metrics and analysis
Chapter 7: Certification Quiz!
Instructors
-
Sameer Narkar
Founder and CEO – Konnect Insights
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 3 votes
- 3 stars: 0 votes
- 4 stars: 18 votes
- 5 stars: 214 votes
Frequently Asked Questions
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Can I take my courses with me wherever I go?
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