Customer Relationship Management | A Retail Perspective

Customer Relationship Management | A Retail Perspective, available at $59.99, has an average rating of 4.64, with 22 lectures, 2 quizzes, based on 629 reviews, and has 2316 subscribers.

You will learn about Customer Relationship Management (CRM) Importance of CRM Customer Retention & Loyalty The CRM process This course is ideal for individuals who are Business Administration or Small and Medium Business Owners or Marketing Executives or Entrepreneurs or Startups or Retailers It is particularly useful for Business Administration or Small and Medium Business Owners or Marketing Executives or Entrepreneurs or Startups or Retailers.

Enroll now: Customer Relationship Management | A Retail Perspective

Summary

Title: Customer Relationship Management | A Retail Perspective

Price: $59.99

Average Rating: 4.64

Number of Lectures: 22

Number of Quizzes: 2

Number of Published Lectures: 22

Number of Published Quizzes: 2

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Customer Relationship Management (CRM)
Importance of CRM
Customer Retention & Loyalty
The CRM process

Who Should Attend

Business Administration
Small and Medium Business Owners
Marketing Executives
Entrepreneurs
Startups
Retailers

Target Audiences

Business Administration
Small and Medium Business Owners
Marketing Executives
Entrepreneurs
Startups
Retailers

I am excited to share with you this course, customer relationship management from a retail perspective. The focus would be to cover so many important topics starting from the definition of CRM to covering the CRM process model. Each topic is designed to enhance not only your academic understanding of the topic but also your practical knowledge.

The following topics will be covered in this course:

Introduction to CRM
Definition of CRM
Critical factors that influence CRM
Customer Retention and Customer Loyalty
Understanding the influence of price reduction on customer loyalty
An overview of the CRM process model
A detailed explanation of the CRM Process model with all of the four (4) stages
Collecting data on customers
Analyzing important information
Keeping in mind the privacy issues
Protecting customer privacy when collecting data on them
What are the guidelines provided by FTC when collecting data
How can you collect more data and useful data
Analyzing customer data
Identifying your best customers
Analyzing customer data using Market Basket Analysis
Understanding RFM
The use of frequency programs in CRM
Developing effective CRM programs
Implementation of the CRM programs, covering important topics like customer pyramid and customer alchemy
How to deal with unprofitable customers

As you can see that this course will cover so many interesting topics. I am confident that after attending this course you will be able to improve your retail/ business performance.

See you inside.

Dr. Jan

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome & Introduction

Chapter 2: CRM & Retailing

Lecture 1: Introduction to CRM

Lecture 2: Definition of CRM

Lecture 3: Important Factors for CRM

Lecture 4: Customer Loyalty in Retail Context

Lecture 5: Customer Loyalty & Price

Chapter 3: The CRM Process

Lecture 1: The CRM Process | A 4-Step Model

Lecture 2: STAGE 1 | Collecting Customer Data

Lecture 3: Identifying Information

Lecture 4: Privacy Concerns

Lecture 5: Protecting Customer Privacy

Lecture 6: Collecting More Information from Customers

Lecture 7: FTC Guidelines

Lecture 8: STAGE 2 | Analyzing Customer Data

Lecture 9: Identifying Best Customers

Lecture 10: Market Basket Analysis

Lecture 11: RFM | Recency, Frequency, Monatory Value

Lecture 12: Frequent Shopper Program

Lecture 13: STAGE 3 | Developing CRM Programs

Lecture 14: STAGE 4 | Customer Pyramid | Implementation of CRM

Lecture 15: Customer Alchemy

Lecture 16: Dealing with Unprofitable Customers

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 4 votes
2 stars: 12 votes
3 stars: 67 votes
4 stars: 198 votes
5 stars: 348 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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