Customer Success: Build Cross-Functional Relationships
Customer Success: Build Cross-Functional Relationships, available at $89.99, has an average rating of 4.48, with 41 lectures, based on 3829 reviews, and has 8048 subscribers.
You will learn about Recognize why customer success is best suited to drive cross-functional efforts Practice strategies to work collaboratively with marketing, sales, support, services, product, finance, and leadership Build alignment across these teams to provide an exceptional customer experience Combat cross-functional challenges that commonly hinder collaboration This course is ideal for individuals who are Customer success leaders and professionals hoping to build more productive relationships across the organization or Professionals currently working in customer-facing roles inside a company or Anyone who wants to build better cross-functional partnerships It is particularly useful for Customer success leaders and professionals hoping to build more productive relationships across the organization or Professionals currently working in customer-facing roles inside a company or Anyone who wants to build better cross-functional partnerships.
Enroll now: Customer Success: Build Cross-Functional Relationships
Summary
Title: Customer Success: Build Cross-Functional Relationships
Price: $89.99
Average Rating: 4.48
Number of Lectures: 41
Number of Published Lectures: 41
Number of Curriculum Items: 41
Number of Published Curriculum Objects: 41
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Recognize why customer success is best suited to drive cross-functional efforts
- Practice strategies to work collaboratively with marketing, sales, support, services, product, finance, and leadership
- Build alignment across these teams to provide an exceptional customer experience
- Combat cross-functional challenges that commonly hinder collaboration
Who Should Attend
- Customer success leaders and professionals hoping to build more productive relationships across the organization
- Professionals currently working in customer-facing roles inside a company
- Anyone who wants to build better cross-functional partnerships
Target Audiences
- Customer success leaders and professionals hoping to build more productive relationships across the organization
- Professionals currently working in customer-facing roles inside a company
- Anyone who wants to build better cross-functional partnerships
Have you ever been frustrated because it seems like other teams inside your company don’t care about customers in the same way that you do? Do you want to encourage other teams to adopt a customer focus? Do you wish that you had the ability to effectively lead a cross-functional team in order to drive a better customer experience? If you said yes to any of these questions, this is the course you’re looking for!
Customer Success: Building Cross-Functional Relationships will help you understand the goals and pressures that drive other teams inside of your company, as well as the intersections between each team and Customer Success. We’ll focus specifically on marketing, sales, support, services, product, finance, and leadership. This course will help you create a stronger customer experience by providing practical tips on how to engage other teams in your organization in a way that is meaningful to them. At the end of the course we’ll zero in on three common blockers to building cross-functional relationships, and teach you how to combat them.
My name is Kristen Hayer, and I’m the CEO of The Success League, a customer success consulting firm. As a former sales and customer success executive, I’ve seen first hand how poor cross-functional relationships can negatively impact the customer experience. Over time, I learned what drives other teams inside an organization, and how to build strong relationships between groups. I’m excited to share my experience with you in this course!
I’ve included exercises to help you build your skills and worksheets you can start using right away. At the end of the course we provide a resources list full of books, articles and suggestions for continuing your learning on this important topic.
Building skills in cross-functional leadership will enable you to stand out as a CSM, move into management roles, and shine as a leader. This course is designed to help you build the knowledge and skills you need to grow your career in customer success. If you’re ready to create more productive partnerships with teams in your company, join me in this course!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: What is Customer Success?
Lecture 3: Cross-Functional Alignment
Lecture 4: Exercise: Reflect on Your Relationships
Chapter 2: Customer Success at the Center
Lecture 1: Where Customer Success Sits
Lecture 2: Exercise: How is your company structured?
Chapter 3: Customer Success & Marketing
Lecture 1: Marketing Goals
Lecture 2: Marketing: Areas of Intersection
Lecture 3: Marketing: Alignment Tactics
Lecture 4: Exercise: Customer Story Pitch
Chapter 4: Customer Success & Sales
Lecture 1: Sales Goals
Lecture 2: Sales: Areas of Intersection
Lecture 3: Sales: Alignment Tactics
Lecture 4: Exercise: CS Program Presentation
Chapter 5: Customer Success & Support
Lecture 1: Support Goals
Lecture 2: Support: Areas of Intersection
Lecture 3: Support: Alignment Tactics
Lecture 4: Exercise: Feature Business Case
Chapter 6: Customer Success & Professional Services
Lecture 1: Professional Services Goals
Lecture 2: Professional Services: Areas of Intersection
Lecture 3: Professional Services: Alignment Tactics
Lecture 4: Exercise: Coffee Meeting
Chapter 7: Customer Success & Product
Lecture 1: Product Goals
Lecture 2: Product: Areas of Intersection
Lecture 3: Product: Alignment Tactics
Lecture 4: Exercise: Unique Use Case
Chapter 8: Customer Success & Finance
Lecture 1: Finance Goals
Lecture 2: Finance: Areas of Intersection
Lecture 3: Finance: Alignment Tactics
Lecture 4: Exercise: Churn Risk Snapshot
Chapter 9: Customer Success & Leadership
Lecture 1: Leadership Goals
Lecture 2: Leadership: Areas of Intersection
Lecture 3: Leadership: Alignment Tactics
Lecture 4: Exercise: Customer Success Elevator Pitch
Chapter 10: Tackling Common Challenges
Lecture 1: Change Resistance
Lecture 2: Lack of Customer Focus
Lecture 3: Lack of Accountability
Lecture 4: Exercise: Reflecting on Resistance
Chapter 11: Conclusion
Lecture 1: Additional Resources
Lecture 2: Thank you!
Lecture 3: Bonus: The Success League's Classes
Instructors
-
Kristen Hayer
CEO of The Success League
Rating Distribution
- 1 stars: 16 votes
- 2 stars: 73 votes
- 3 stars: 418 votes
- 4 stars: 1501 votes
- 5 stars: 1821 votes
Frequently Asked Questions
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