Customer Success | How to Listen to Today's Customers

Customer Success | How to Listen to Today's Customers, available at $39.99, has an average rating of 4.55, with 13 lectures, based on 3444 reviews, and has 9157 subscribers.

You will learn about The objective of this course is to help participants better understand why companies must listen to their customers by using social media. Upon course completion, participants will have the knowledge and tools needed to improve their ability to create a winning social media strategy. This course is ideal for individuals who are If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer. It is particularly useful for If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Enroll now: Customer Success | How to Listen to Today's Customers

Summary

Title: Customer Success | How to Listen to Today's Customers

Price: $39.99

Average Rating: 4.55

Number of Lectures: 13

Number of Published Lectures: 12

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 12

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

The objective of this course is to help participants better understand why companies must listen to their customers by using social media.
Upon course completion, participants will have the knowledge and tools needed to improve their ability to create a winning social media strategy.

Who Should Attend

If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Target Audiences

If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Today’s customers have found a better mousetrap that is revolutionizing the way business is done. They are using the power of the social media platform to seize control of the brand conversation and flow of information.�

The question for you is simple: how well is your company is listening? �

The smartest brands have already embraced the new reality of this platform. They’ve learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements. But, you have to listen first. �

How to Listen to Today’s Customers is packed with the ways and means for you to create a winning social listening strategy. You will learn:

Why listening to customers on the social media platform is more important than ever before
How to make sense out of Big Data
The five steps to crafting a winning social strategy
The twenty-one proven tactics to execute your plan
How Jet Blue has mastered social media through speed and humor
The ways social media has transformed how Adobe listens
Why Mercedes-Benz doubled sales on the platform by reaching an entirely new audience
How Morton’s Steakhouse wrote the greatest customer service story ever told
How eight other brands have made social listening a critical part of their success

No matter your experience with social media, there’s plenty of fresh insight in this course to help you succeed. Every student who successfully completes this course will gain fresh knowledge and insight to propel their company and career forward.

We look forward to sharing much more with you so let’s get started together.

Course Curriculum

Chapter 1: Welcome and Introduction

Lecture 1: Course Introduction

Chapter 2: Listening on the Platform

Lecture 1: Listening on the Platform

Chapter 3: Companies That Get It

Lecture 1: Lecture 3: Companies That Get It

Chapter 4: Case Study: Jet Blue

Lecture 1: Case Study: Jet Blue

Chapter 5: Exercise: What's Your Inventory of Knowledge?

Lecture 1: Inventory of Knowledge Exercise

Chapter 6: Making Sense of Big Data

Lecture 1: Making Sense of Big Data

Chapter 7: Case Study: Adobe

Lecture 1: Adobe

Chapter 8: Your Listening Post

Lecture 1: Your Listening Post

Chapter 9: Crafting a Winning Strategy

Lecture 1: Crafting a Winning Strategy

Chapter 10: 21 Winning Tactics

Lecture 1: 21 Winning Tactics

Chapter 11: Case Study: Morton's Steakhouse

Lecture 1: Case Story: Morton's Steakhouse

Chapter 12: Course Wrap Up

Lecture 1: Wrap Up

Instructors

Chuck Wall
Entrepreneur, Advisor, Author, and Speaker

Rating Distribution

1 stars: 19 votes
2 stars: 62 votes
3 stars: 407 votes
4 stars: 1186 votes
5 stars: 1770 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu