Customer Success | Profit from the Power of Your Customers
Customer Success | Profit from the Power of Your Customers, available at $74.99, has an average rating of 4.61, with 72 lectures, based on 984 reviews, and has 3435 subscribers.
You will learn about The objective of this course is to help participants better understand why companies need to align themselves with the values of their customers. • Participants will be introduced to Chuck Wall’s Customer CEO Nine Powers. Much of the information presented is based upon Chuck’s primary research, conducted with over 100,000 consumers. Students will review case studies of major brands across a wide range of industries including Apple, TOMS, IKEA, Yellowtail Wine, and many others that are profiting from putting their customers first. • Upon course completion, participants will view customers in an entirely new light and begin to think differently about the implications of this for their own careers and the companies where they work. This course is ideal for individuals who are If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer. It is particularly useful for If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
Enroll now: Customer Success | Profit from the Power of Your Customers
Summary
Title: Customer Success | Profit from the Power of Your Customers
Price: $74.99
Average Rating: 4.61
Number of Lectures: 72
Number of Published Lectures: 57
Number of Curriculum Items: 72
Number of Published Curriculum Objects: 57
Original Price: $69.99
Quality Status: approved
Status: Live
What You Will Learn
- The objective of this course is to help participants better understand why companies need to align themselves with the values of their customers. • Participants will be introduced to Chuck Wall’s Customer CEO Nine Powers. Much of the information presented is based upon Chuck’s primary research, conducted with over 100,000 consumers. Students will review case studies of major brands across a wide range of industries including Apple, TOMS, IKEA, Yellowtail Wine, and many others that are profiting from putting their customers first. • Upon course completion, participants will view customers in an entirely new light and begin to think differently about the implications of this for their own careers and the companies where they work.
Who Should Attend
- If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
Target Audiences
- If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO.
This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers. Customer CEOwas selected by an international panel of judges as one of the top two marketing books published in 2013.
This course will help you confront a new market reality: that customers choose which companies to do business with entirely on their own terms. Contrary to popular opinion, Chuck shows you that the customer is not always right. But, they still hold the cards in today’s fragmented, highly competitive, social commerce marketplace. This reality effectively inverts the power, control, and direction of decision-making. To survive and prosper in this new landscape, leaders, managers, and employees must quickly adapt or face extinction.
This course offers much more than theory. Chuck’s primary research with over 100,000 consumers has revealed that every customer possesses nine powers. He lays out each power for you and explains how you can take advantage of it for your company.
The course features numerous case studies of companies that enjoy competitive advantage by understanding this new reality.
Course Curriculum
Chapter 1: Meet Customer CEO
Lecture 1: Introduction with Chuck Wall
Lecture 2: It's Time to Stop, Look, and Listen
Lecture 3: The New Boss in Town
Lecture 4: New Winds Are Blowing
Lecture 5: Customer Insight
Lecture 6: Four Spinning Plates
Lecture 7: Propositions
Lecture 8: The Nine Powers
Lecture 9: Don't Wait Until Your Customer Fires You
Chapter 2: The Power of Me
Lecture 1: There's a New Boss Whether You Like It or Not
Lecture 2: It's All About Trust
Lecture 3: Case Study: IKEA
Chapter 3: The Power of Value
Lecture 1: What's This Really Worth?
Lecture 2: Enter the Value Zone
Lecture 3: Invasion from Down Under
Lecture 4: Profiting from the Power of Value
Lecture 5: Case Study: Hyundai
Chapter 4: The Power of Performance
Lecture 1: Things Either Work or They Don't
Lecture 2: Why Does This Happen?
Lecture 3: Jobs to Be Done
Lecture 4: The 18 Performance Questions
Lecture 5: Case Study: Apple
Chapter 5: The Power of the Heart
Lecture 1: It's a Love Story
Lecture 2: HeartBridge
Lecture 3: Profit from the Power of the Heart
Lecture 4: Case Study: Jyske Bank
Chapter 6: The Power of Simple
Lecture 1: Why is Business So Overcomplicated?
Lecture 2: 41 Ways to Simplify: Part 1
Lecture 3: 41 Ways to Simplify: Part 2
Lecture 4: How to Profit from the Power of Simple
Lecture 5: Case Study: In-N-Out Burger
Chapter 7: The Power of Yes
Lecture 1: Moments of Truth
Lecture 2: Yes Begins on the Frontlines
Lecture 3: How to Say Yes
Lecture 4: How to Profit from the Power of Yes
Lecture 5: Case Study: Discount Tire
Chapter 8: The Power of the Platform
Lecture 1: Your Fawlty Fiasco
Lecture 2: Every Company Needs to Listen
Lecture 3: How to Tune-In
Lecture 4: How to Profit from the Power of the Platform
Lecture 5: Case Study: Dell
Chapter 9: The Power of Rebellion
Lecture 1: Customers Hate Your Rules
Lecture 2: Don't Monkey Around
Lecture 3: Growing as a Rebel
Lecture 4: A Better Way
Lecture 5: How to Profit from the Power of Rebellion
Lecture 6: Case Study: Dos Equis Beer
Chapter 10: The Power of Purpose
Lecture 1: It's Only Business
Lecture 2: A Better World
Lecture 3: It’s All About Your Values
Lecture 4: Don’t Buy Our Stuff
Lecture 5: Case Study: TOMS
Chapter 11: Becoming a Customer CEO Champion
Lecture 1: Introducing Customer Thinking
Lecture 2: Find Big Insight
Lecture 3: How to Profit from the Power of Your Customers
Lecture 4: Think, Plan, and Do
Lecture 5: Become the Champion
Instructors
-
Chuck Wall
Entrepreneur, Advisor, Author, and Speaker
Rating Distribution
- 1 stars: 3 votes
- 2 stars: 9 votes
- 3 stars: 102 votes
- 4 stars: 323 votes
- 5 stars: 547 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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