Delivering Value to the Customer: A Contemporary Approach

Delivering Value to the Customer: A Contemporary Approach, available at $19.99, has an average rating of 4.8, with 10 lectures, based on 19 reviews, and has 452 subscribers.

You will learn about How to delivery value to the customer through "Distribution" An important "P" of marketing, namely, "Placing" or "distribution" or "delivery" This course is ideal for individuals who are Business Administration Students or Marketing Students or Marketing executives or Business owners or Employees It is particularly useful for Business Administration Students or Marketing Students or Marketing executives or Business owners or Employees.

Enroll now: Delivering Value to the Customer: A Contemporary Approach

Summary

Title: Delivering Value to the Customer: A Contemporary Approach

Price: $19.99

Average Rating: 4.8

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to delivery value to the customer through "Distribution"
An important "P" of marketing, namely, "Placing" or "distribution" or "delivery"

Who Should Attend

Business Administration Students
Marketing Students
Marketing executives
Business owners
Employees

Target Audiences

Business Administration Students
Marketing Students
Marketing executives
Business owners
Employees

This course will help you understand an important component of the marketing mix, namely, the channel of distribution or placing.

This “P” of marketing is considered crucial because no matter how good the “product” is, how impressive the “promotion” is, how acceptable the “price” is, but if the producer/company fails to “place” or “distribute” the product, everything comes back to zero.

Many important topics are covered in this course, starting from the definition of the channel of distribution to higher-level topics like “vertical marketing system”. Some of the topics that you will learn are:

· Definition of the channel of distribution

· Types of the channels of distribution

· Functions of the distribution channels

· How to choose a channel?

· How do channel members add value or the channel members value addition process?

· What is channel conflict? Or Understanding the reasons behind channel conflict

· What is the difference between a conventional channel of distribution and a contemporary channel of distribution?

· What is vertical marketing systems (VMS)?

· What are the different types of vertical marketing systems (VMS)?

· Understanding disintermediation

Enrolling in this course will help you understand some of the basic concepts related to distribution, which will eventually help you “deliver value” to the customers, ultimately, ensuring profits.

See you inside.

Dr. Jan

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction & Welcome

Chapter 2: Delivering Value through Channel of Distribution

Lecture 1: Definition of Channel of Distribution

Lecture 2: Types of Channels

Lecture 3: Functions of Distribution Channel

Lecture 4: How to Choose a Channel?

Lecture 5: How do Channel Members Add Value?

Lecture 6: What is Channel Conflict?

Lecture 7: Conventional Vs Contemporary Channels

Lecture 8: Types of Vertical Marketing System (VMS)

Lecture 9: Disintermediation

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

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3 stars: 1 votes
4 stars: 3 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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