Digital Marketing for eCommerce: 6 Online Courses in 1

Digital Marketing for eCommerce: 6 Online Courses in 1, available at $44.99, has an average rating of 4.43, with 221 lectures, 21 quizzes, based on 111 reviews, and has 15092 subscribers.

You will learn about Research and source profitable products Build a high converting website on Shopify Create email marketing campaigns using MailChimp and drive repeat business Launch an Amazon business and reach customer worldwide Launch an eBay shop and sell new and used products Grow free website traffic using Search Engine Optimisation Drive traffic fast using Google Ads This course is ideal for individuals who are This course is suitable people who are new to eCommerce, but will also be of interest to existing sellers who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities. It is particularly useful for This course is suitable people who are new to eCommerce, but will also be of interest to existing sellers who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities.

Enroll now: Digital Marketing for eCommerce: 6 Online Courses in 1

Summary

Title: Digital Marketing for eCommerce: 6 Online Courses in 1

Price: $44.99

Average Rating: 4.43

Number of Lectures: 221

Number of Quizzes: 21

Number of Published Lectures: 205

Number of Published Quizzes: 21

Number of Curriculum Items: 279

Number of Published Curriculum Objects: 263

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

Research and source profitable products
Build a high converting website on Shopify
Create email marketing campaigns using MailChimp and drive repeat business
Launch an Amazon business and reach customer worldwide
Launch an eBay shop and sell new and used products
Grow free website traffic using Search Engine Optimisation
Drive traffic fast using Google Ads

Who Should Attend

This course is suitable people who are new to eCommerce, but will also be of interest to existing sellers who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Target Audiences

This course is suitable people who are new to eCommerce, but will also be of interest to existing sellers who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Build a successful eCommerce business from scratch using Shopify, Amazon, eBay, Google Ads and MailChimp.

Launch your own business and escape the 9-5. You don’t need any prior knowledge of online marketing or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Researching and choosing products to buy
Building a brand
Creating a website and driving traffic to it
Selling through marketplaces

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are an eCommerce newbie or an experienced merchant looking to improve your sales. You will learn about how to grow your eCommerce business. The course comprises over 8 detailed sections, each tackling an aspect of how to grow your eCommerce sales. At the end of the course, you will be able to:

Build a website using Shopify
Launch an Amazon business
Launch and eBay business
Generate free traffic from Google natural search
Create and manage Google ads campaigns
Create and manage email marketing campaign using MailChimp

This course distils the instructor’s enormous experience in online marketing and eCommerce into more than 100+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Product Research

Lecture 1: Researching Products to Sell Online

Chapter 3: Creating a brand

Lecture 1: Branding for your eCommerce business

Lecture 2: Choosing and buying a URL

Chapter 4: Building an eCommerce website using Shopify

Lecture 1: Why Shopify

Lecture 2: Shopify Account levels

Lecture 3: Opening a Shopify account

Lecture 4: Building a Shopify store: Anatomy of the Shopify Store

Lecture 5: Building a Shopify store: Choosing a Shopify theme

Lecture 6: Building a Shopify store: Editing your Shopify Theme

Lecture 7: Building a Shopify store: Shopify Theme Settings

Lecture 8: Building a Shopify store: Installing Shopify Apps

Lecture 9: Building a Shopify store: Setting payment methods

Lecture 10: Building a Shopify store: Setting Shipping Rates

Lecture 11: Customising the Shopify Checkout

Lecture 12: Building a Shopify store: Creating a Shopify Blog

Lecture 13: Building a Shopify store: Adding Pages

Lecture 14: Building a Shopify store: Menus, Filters and Redirects

Lecture 15: Creating inventory: Product collections

Lecture 16: Creating inventory: Manual product creation

Lecture 17: Creating inventory: Bulk product creation

Lecture 18: Managing Customers & Orders: Customers

Lecture 19: Managing Customers & Orders: Orders

Lecture 20: Managing Customers & Orders: Return and Refunds

Lecture 21: Shopify Marketing: Shopify Mail

Lecture 22: Shopify Marketing: Discount Codes

Lecture 23: Shopify Analytics

Chapter 5: Sell on Amazon

Lecture 1: Roadmap for Starting an Amazon Business

Lecture 2: Amazon Basics: Account levels – Standard or Professional

Lecture 3: Amazon Basics: Referral Fee

Lecture 4: Amazon Basics: Combined North American and EU accounts + single sign on

Lecture 5: Amazon Basics: Account opening requirements

Lecture 6: Fulfilment options: FBM – Benefits and drawbacks

Lecture 7: Fulfilment options: FBA – Benefits and drawbacks

Lecture 8: Fulfilment options: Seller Fulfilled Prime (SFP) – Benefits and drawbacks

Lecture 9: Fulfilment options: Choosing the right fulfilment option

Lecture 10: Amazon's catalogue: Intro

Lecture 11: Amazon's catalogue: Anatomy of the Amazon product detail page

Lecture 12: Amazon's catalogue: How Amazon combines product details from different sellers

Lecture 13: Amazon's catalogue system: Creating product listings by catalogue matching

Lecture 14: Amazon Search: Intro

Lecture 15: Amazon Search: Ranking factors

Lecture 16: Amazon Search: How Amazon indexes content

Lecture 17: Amazon Search: Improving performance

Lecture 18: Listing Creation: Researching Keywords – introduction

Lecture 19: Listing Creation: Researching Keyword using Helium 10

Lecture 20: Listing Creation: Optimising product listings

Lecture 21: Listing Creation: Creating listing via product entry form

Lecture 22: Listing Creation: Downloading the right feed file

Lecture 23: Listing Creation: Price and quantity file (& inventory loader)

Lecture 24: Listing Creation: Category specific flat files

Lecture 25: Listing Creation: Creating Variations

Lecture 26: Listing Creation: Fixing errors – drafts and selling applications

Lecture 27: Pricing: The Buy Box

Lecture 28: Pricing: Dynamic pricing

Lecture 29: Pricing: Pricing Health, Fix Pricing Errors & Fee Discount

Lecture 30: FBM: Shipping options

Lecture 31: FBM: Shipping templates

Lecture 32: FBM: Listing level shipping settings

Lecture 33: FBM: Seller Fulfilled Prime (SFP)

Lecture 34: FBA: Benefits of FBA

Lecture 35: FBA: FBA setup

Lecture 36: FBA: FBA fees

Lecture 37: FBA: FBA fee reporting

Lecture 38: FBA: FBA inventory creation

Lecture 39: FBA: Send/Replenish FBA inventory

Lecture 40: FBA: Inventory Planning

Lecture 41: Reporting: Payment Reports

Lecture 42: Reporting: Selling Coach Report

Lecture 43: Reporting: Business Reports

Lecture 44: Order management: Orders

Lecture 45: Order management: Returns

Lecture 46: Order management: Customer Messages

Lecture 47: Seller performance: Feedback

Lecture 48: Seller performance: A-Z Claims

Instructors

Trevor Ginn
Ecommerce: Amazon, Digital Marketing, eBay, Shopify & more

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 10 votes
4 stars: 41 votes
5 stars: 59 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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