Digital Products Masterclass: Courses, E-Books & Audiobooks

Course Curriculum

Chapter 1: Welcome

Lecture 1: Welcome

Lecture 2: What will you learn in this course?

Chapter 2: E-Commerce Business Model for Digital Products

Lecture 1: How to turn a book into a course and an audiobook

Lecture 2: General approach to building new income streams

Chapter 3: E-Books

Lecture 1: How to find a profitable book niche

Lecture 2: How to structure your first book

Lecture 3: How to check for grammar and spelling errors with Grammarly

Lecture 4: Book formats, book formatting and cover designers

Lecture 5: Uploading an e-book to Amazon Kindle Publishing

Lecture 6: Uploading a paperback to Amazon Kindle Publishing

Lecture 7: Primary Marketplace – What is that?

Lecture 8: 35% or 70% ebook royalty rate – What's better?

Lecture 9: 3 ways to generate reviews for Kindle book

Lecture 10: How you are NOT allowed to generate reviews

Lecture 11: Free ebook promotion on Amazon

Lecture 12: Kindle Unlimited explained

Lecture 13: Kindle countdown deals

Lecture 14: Should you publish your ebook on other platforms?

Lecture 15: Selling physical copies of your book with IngramSpark

Lecture 16: Selling physical copies with Gumroad

Lecture 17: Self-hosting ebooks with Gumroad

Lecture 18: Activating the digital products tab & its implications

Lecture 19: How to integrate affiliates into your Gumroad products

Lecture 20: Selling ebooks worldwide via PublishDrive, Lulu and Smashwords

Lecture 21: PublishDrive tutorial – How to sell books with PublishDrive

Lecture 22: Should you hire a ghostwriter to write books for you?

Lecture 23: How to hire a ghostwriter online

Lecture 24: Should you do a contract with your ghostwriter?

Lecture 25: How to do a plagiarism check

Lecture 26: Advice on how to SCALE your book publishing business

Lecture 27: Should you let someone translate your book for you?

Lecture 28: Hiring proofreaders for your book

Lecture 29: How to earn money with free ebooks

Lecture 30: Make money selling your ebooks in China

Lecture 31: Will books/Kindle books still be profitable in the long-term?

Chapter 4: Online Courses

Lecture 1: How to find a profitable topic for your first online course

Lecture 2: How to build your own home studio

Lecture 3: Upload your first course to Udemy

Lecture 4: How to structure a promotional video

Lecture 5: How to optimise keywords on Udemy

Lecture 6: Launch strategy for your first online course

Lecture 7: Should you offer free coupons?

Lecture 8: What should you do when a course doesn't sell?

Lecture 9: Comparing and improving course conversion rates

Lecture 10: Deep dive into Udemy stats

Lecture 11: 5 ways to promote your Udemy courses

Lecture 12: Should you get your courses translated?

Lecture 13: How to scale your online course business through collaborations

Lecture 14: Building multiple income streams from your online courses

Lecture 15: How to automate your course distribution

Lecture 16: How to self-host courses with Gumroad

Lecture 17: How you can SCALE your online course business

Lecture 18: Starting your own platform? Why you should work together with other instructors

Lecture 19: Will online courses still be profitable in the long-term?

Chapter 5: Audiobooks

Lecture 1: Why should you sell audio books?

Lecture 2: Selling audio books through Authors Republic

Lecture 3: Selling audio books through Findaway Voices

Lecture 4: ACX – How to publish book on ACX

Lecture 5: Hiring a narrator through Findaway voices

Lecture 6: Where to hire a great audio book narrator online

Lecture 7: How to sell your audiobooks (and ebooks) in China through CNPeReading Audio

Lecture 8: 5 strategies to help you protect your voice

Lecture 9: Will selling audio books still be worth it in a few years?

Chapter 6: Private Label Rights

Lecture 1: What are private label rights?

Lecture 2: Which kind of content is suitable for PLR?

Lecture 3: How can you make money with private label rights?

Lecture 4: Develop a unique selling point for your PLR bundle

Lecture 5: From the customer's perspective: 4 ways to make money with PLR

Chapter 7: Marketing

Lecture 1: Which kinds of marketing strategies are there?

Lecture 2: Facebook ads manager for promoting digital products

Lecture 3: Running a Facebook traffic ad

Lecture 4: Quora marketing – Promote your products via Quora

Lecture 5: Why you should start your own YouTube channel

Lecture 6: How to create a squeeze page with Mailchimp

Lecture 7: How to set up a Mailchimp email newsletter

Lecture 8: How to generate leads with Facebook ads

Lecture 9: How to run a viral marketing campaign on Facebook

Lecture 10: Why the cheapest traffic is often not the best traffic

Lecture 11: Regular uploading schedule for content on Facebook, YouTube, LinkedIn etc.

Lecture 12: How to be smart about using content on social media

Lecture 13: How often should you upload per day?

Chapter 8: Scaling Your Business

Lecture 1: Scaling through people – Why does it make sense to hire people?

Lecture 2: Grow through products – why you should develop more products

Lecture 3: Advice on how to run a successful online business

Chapter 9: Thank you

Lecture 1: How to get started

Lecture 2: Thank you!