Diploma Course in Business Management and Entrepreneurship

Diploma Course in Business Management and Entrepreneurship, available at $74.99, has an average rating of 4.33, with 158 lectures, based on 444 reviews, and has 1831 subscribers.

You will learn about Get Diploma Certificate in Management and Entrepreneurship Apply systematic process for Creativity and Innovations Improve your understanding of Business KPIs Apply various Sales and Service techniques Understand the common trends in Digital Marketing Apply Market analysis techniques Learn the nuances of People management Improve Technical understanding Explain common Legal terminologies Improve business communication Improve Leadership Quotient for better productivity Understand Retail industry Prepare Pitch Deck This course is ideal for individuals who are Business Owners/Entrepreneurs or Management students or Managers It is particularly useful for Business Owners/Entrepreneurs or Management students or Managers.

Enroll now: Diploma Course in Business Management and Entrepreneurship

Summary

Title: Diploma Course in Business Management and Entrepreneurship

Price: $74.99

Average Rating: 4.33

Number of Lectures: 158

Number of Published Lectures: 154

Number of Curriculum Items: 159

Number of Published Curriculum Objects: 155

Original Price: ₹6,900

Quality Status: approved

Status: Live

What You Will Learn

Get Diploma Certificate in Management and Entrepreneurship
Apply systematic process for Creativity and Innovations
Improve your understanding of Business KPIs
Apply various Sales and Service techniques
Understand the common trends in Digital Marketing
Apply Market analysis techniques
Learn the nuances of People management
Improve Technical understanding
Explain common Legal terminologies
Improve business communication
Improve Leadership Quotient for better productivity
Understand Retail industry
Prepare Pitch Deck

Who Should Attend

Business Owners/Entrepreneurs
Management students
Managers

Target Audiences

Business Owners/Entrepreneurs
Management students
Managers

Are you someone who wants to join management in the corporate world?

Are you someone who wants to be an entrepreneur

If the answer to these questions is a yes, then you’ve landed on the right place

Enhance your skills in Management and Entrepreneurship.

Section 1: Design Thinking and Creativity for Innovation

Meaning and Importance
Empathise
Define the Problem Statement
Idea generation and Brainstorming
Protype and Test
Case-study

Section 2: Business Acumen

Meaning and Importance
Common terminologies
Common KPIs
Business Model Canvas
Case-study

Section 3: Sales and Service Excellence

GUEST Model
Gain Attention
Understand Needs
Explain about the Product/Service
Suggest and Objection Handling
Thank you

Section 4: Digital Marketing

Introduction
Search Engine Optimization (SEO)
How Search Engine works
What a website is made of!
Keyword Research
On-page and Off-page Optimization
Email marketing
Email marketing System
LinkedIn Profile Optimization
Increase your Reach on LinkedIn
Online Advertisements
Google Ads – Search Engines
Web Analytics
Google Analytics

Section 5: Point of Sale (POS)

Meaning
Case-study

Section 6: Legal

Common Terminologies

Section 7: Business Analysis Techniques

SWOT Analysis
PESTLE Analysis

Section 8: Buying and Merchandising

Principles of Merchandising

Section 9: Pricing

Pricing Methods

Section 10: People Management

Functions of HRM
Assessment Tests
In-Person Interviews
Common Hiring Biases
ADDIE Model in Training
Performance Management System
What should we assess?
Key Characteristics
SMART goal setting
KRAs and KPIs
Behaviourally Anchored Rating Scales (BARS)
Multi-Source Appraisal
Force Distribution/Bell Curve
Assessment Development Centre (ADC)
Balances Score Card (BSC)
Psychological and Psychometric tests
Giving constructive feedbacks
Managing Teams
ESOPs

Section 11: Process Improvement

Lean vs. Six Sigma vs. Lean Six Sigma
5S example
Case study
Case study
Case study

Section 12: Email etiquettes

Email etiquettes

Section 13: Technology

MS Excel
Overview Power BI
Google Drive
Google Forms
Data Science

Section 14: Retail Industry

Meaning
Story of Retail
Common formats
Key players
6 Ps of Retail
Functions/Departments in Retail

Section 15: Luxury Brand Management

Tips applied by Luxury Brands

Section 16: Leadership Quotient (LQ)

Self-Assessment and common myths
Conflict Management
Assertive Communication techniques
Change Management

Section 17: Presentation

Elevator Pitch
Case-study
Tips for Pitch Deck
Demo-Canva

If that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!

Course Curriculum

Chapter 1: Design Thinking and Creativity for Innovation

Lecture 1: Meaning of Design Thinking

Lecture 2: Traditional vs. Design Thinking

Lecture 3: Creativity vs. Invention vs. Innovation

Lecture 4: Key Principles

Lecture 5: Stages

Lecture 6: Empathy Stage – Meaning

Lecture 7: User Personas

Lecture 8: User Journey Map

Lecture 9: Empathy Maps

Lecture 10: Define Stage – Meaning

Lecture 11: 5 Whys

Lecture 12: Fish-bone Analysis

Lecture 13: Frame Problem Statements

Lecture 14: Problem Framing Canvas

Lecture 15: Ideate Stage – Meaning

Lecture 16: Brainstorming

Lecture 17: Mind Maps

Lecture 18: Prioritization

Lecture 19: Effort vs Impact Matrix

Lecture 20: MoSCoW Method

Lecture 21: Kano model

Lecture 22: Prototype Stage – Meaning

Lecture 23: Common Terminologies

Lecture 24: Test Stage – Meaning and Common methods

Lecture 25: Case study

Chapter 2: Business Analysis Techniques

Lecture 1: SWOT Analysis

Lecture 2: PESTLE Analysis

Chapter 3: Business Acumen

Lecture 1: Meaning and Importance

Lecture 2: Common Terminologies

Lecture 3: Common KPIs

Lecture 4: Business Model Canvas

Lecture 5: Case-study: Business Model Canvas

Chapter 4: Sales and Service Excellence

Lecture 1: Touchpoints

Lecture 2: Brand promises

Lecture 3: GUEST Model

Lecture 4: Gain attention

Lecture 5: Understand Needs

Lecture 6: Explain about the Product/Service

Lecture 7: Suggest and Objection Handling

Lecture 8: Thank you

Chapter 5: Digital Marketing

Lecture 1: Introduction

Lecture 2: Search Engine Optimisation (SEO) – Introduction

Lecture 3: How Search Engine works

Lecture 4: What a website is made of!

Lecture 5: Keyword research

Lecture 6: On-page and Off-page Optimization Part 1

Lecture 7: On-page and Off-page Optimization Part 2

Lecture 8: Email Marketing

Lecture 9: Email Marketing System

Lecture 10: Email Marketing System

Lecture 11: LinkedIn Profile Optimization

Lecture 12: Increase your Reach on LinkedIn

Lecture 13: Online Advertisements

Lecture 14: LinkedIn Ad Campaign

Lecture 15: Google Ads – Search Engines

Lecture 16: Google Business Profile – Meaning

Lecture 17: Add or Claim your Business

Lecture 18: Verify Your Business Profile

Lecture 19: Verify your business with a video recording: Storefront

Lecture 20: Web Analytics

Lecture 21: Google Analytics

Lecture 22: Common Metrics

Chapter 6: Guerrilla Marketing

Lecture 1: Meaning and key characteristics

Lecture 2: Examples

Chapter 7: Types of Industries

Lecture 1: Types of Industries

Chapter 8: Retail Industry

Lecture 1: Meaning of Retail

Lecture 2: Story of Retail

Lecture 3: Common formats

Lecture 4: Key Players

Lecture 5: 6 Ps of Retail

Lecture 6: Functions/Departments in Retail

Chapter 9: Pricing

Lecture 1: Pricing Methods

Lecture 2: Price elasticity

Lecture 3: Survey – Willingness to pay

Chapter 10: Buying and Merchandising

Lecture 1: Principles of Merchandising

Chapter 11: Supply Chain Management

Lecture 1: Is Supply Chain that simple?

Chapter 12: Barcodes

Lecture 1: Meaning

Lecture 2: Common types

Lecture 3: What is GTIN

Lecture 4: How to generate Bar Codes

Chapter 13: Point of Sale (POS)

Lecture 1: Meaning

Lecture 2: Case study

Chapter 14: Visual Merchandising

Lecture 1: Meaning and Importance

Lecture 2: Key Elements

Lecture 3: Store Exteriors and Store Interiors

Lecture 4: Store Layouts

Instructors

Akaaro Consulting and Development Systems
HR Consulting and Corporate Training firm

Rating Distribution

1 stars: 6 votes
2 stars: 11 votes
3 stars: 67 votes
4 stars: 149 votes
5 stars: 211 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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