"Do", Innovation, Product Design and Value Proposition

"Do", Innovation, Product Design and Value Proposition, available at $19.99, has an average rating of 3.65, with 19 lectures, 18 quizzes, based on 12 reviews, and has 71 subscribers.

You will learn about Learn about the value of outcomes, “do” its history and use Understand what is an outcome and a “Do” How to gather information to define the outcomes and the “Do’s Learn how to identify and prioritize opportunities Learn how to turn a “Do” statement into a User Story to be used for development Learn about the sources of innovation and the methodology to do it Learn how to discover new markets and size them Learn about the types of innovation and the process of innovation Learn about Value propositions and how to write them This course is ideal for individuals who are Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre or Entry Level (Basic), Intermediate, Advanced (Specialist) It is particularly useful for Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre or Entry Level (Basic), Intermediate, Advanced (Specialist).

Enroll now: "Do", Innovation, Product Design and Value Proposition

Summary

Title: "Do", Innovation, Product Design and Value Proposition

Price: $19.99

Average Rating: 3.65

Number of Lectures: 19

Number of Quizzes: 18

Number of Published Lectures: 19

Number of Published Quizzes: 18

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about the value of outcomes, “do” its history and use
Understand what is an outcome and a “Do”
How to gather information to define the outcomes and the “Do’s
Learn how to identify and prioritize opportunities
Learn how to turn a “Do” statement into a User Story to be used for development
Learn about the sources of innovation and the methodology to do it
Learn how to discover new markets and size them
Learn about the types of innovation and the process of innovation
Learn about Value propositions and how to write them

Who Should Attend

Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre
Entry Level (Basic), Intermediate, Advanced (Specialist)

Target Audiences

Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre
Entry Level (Basic), Intermediate, Advanced (Specialist)

Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product’s door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.

Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish” as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do”. What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do” and then translate that into a compelling “value proposition”. Together the “dos” will enable engineering to build the right product and the value propostion will direct marketing to get the marketing plan right. Together, implementing the right “dos” and “value proposition will ensure product success. .

Course Curriculum

Chapter 1: Introduction

Lecture 1: Learning Objectives

Lecture 2: Audience for this Course

Lecture 3: Pre-Readings

Lecture 4: Inputs to “Do”, Value Proposition and Positioning

Lecture 5: Resources

Lecture 6: Instructions

Lecture 7: Introduction

Chapter 2: Section 2 – Do

Lecture 1: Value of Do

Lecture 2: How To Define A “Do”

Lecture 3: Information Gathering

Lecture 4: Prioritizing "Do"s

Lecture 5: Going to Development

Chapter 3: Innovation

Lecture 1: Sources of Innovation and Methodology

Lecture 2: Discover New Markets and Market Sizing

Lecture 3: Types of Innovation and Ideation Process

Lecture 4: Other Product Success Considerations

Chapter 4: Value Proposition

Lecture 1: Value Proposition Lecture Video

Lecture 2: Conclusion

Lecture 3: Next Activities

Instructors

David Fradin
President Spice Catalyst Distinguished Professor IIML Wiley

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 2 votes
4 stars: 5 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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