Ecademy – The Entrepreneurship Course

Ecademy – The Entrepreneurship Course, available at $69.99, has an average rating of 4.6, with 69 lectures, based on 22 reviews, and has 227 subscribers.

You will learn about How to start up a new business and turn an idea into a company How to rapidly grow sales for an existing business How to develop your product and acquire customers Creating a logo and building your web site Scaling digital advertising campaigns on Facebook, Google, LinkedIn, Instagram, and YouTube Turning on retargeting ads on Google, Facebook, and Linkedin Building your company pitch deck for fundraising Conducting a crowdfunding campaign Raising angel capital and venture capital and negotiating term sheets Building systems needed to scale up beyond 100 employees Building an inbound and outbound sales team for your company How iContact grew to $50 million in annual sales, 300 employees, and 70,000 paying customers Preparing for a sale of your company (M&A) This course is ideal for individuals who are Aspiring entrepreneurs who have an idea and want to build a product and business around it or Experienced entrepreneurs who already have sales and want to ramp up their sales growth or Anyone looking to learn how to start, grow, and scale up a company or Anyone looking to learn how to learn digital marketing and entrepreneurship or CEOs and founders of companies considering raising investment capital It is particularly useful for Aspiring entrepreneurs who have an idea and want to build a product and business around it or Experienced entrepreneurs who already have sales and want to ramp up their sales growth or Anyone looking to learn how to start, grow, and scale up a company or Anyone looking to learn how to learn digital marketing and entrepreneurship or CEOs and founders of companies considering raising investment capital.

Enroll now: Ecademy – The Entrepreneurship Course

Summary

Title: Ecademy – The Entrepreneurship Course

Price: $69.99

Average Rating: 4.6

Number of Lectures: 69

Number of Published Lectures: 69

Number of Curriculum Items: 69

Number of Published Curriculum Objects: 69

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to start up a new business and turn an idea into a company
How to rapidly grow sales for an existing business
How to develop your product and acquire customers
Creating a logo and building your web site
Scaling digital advertising campaigns on Facebook, Google, LinkedIn, Instagram, and YouTube
Turning on retargeting ads on Google, Facebook, and Linkedin
Building your company pitch deck for fundraising
Conducting a crowdfunding campaign
Raising angel capital and venture capital and negotiating term sheets
Building systems needed to scale up beyond 100 employees
Building an inbound and outbound sales team for your company
How iContact grew to $50 million in annual sales, 300 employees, and 70,000 paying customers
Preparing for a sale of your company (M&A)

Who Should Attend

Aspiring entrepreneurs who have an idea and want to build a product and business around it
Experienced entrepreneurs who already have sales and want to ramp up their sales growth
Anyone looking to learn how to start, grow, and scale up a company
Anyone looking to learn how to learn digital marketing and entrepreneurship
CEOs and founders of companies considering raising investment capital

Target Audiences

Aspiring entrepreneurs who have an idea and want to build a product and business around it
Experienced entrepreneurs who already have sales and want to ramp up their sales growth
Anyone looking to learn how to start, grow, and scale up a company
Anyone looking to learn how to learn digital marketing and entrepreneurship
CEOs and founders of companies considering raising investment capital

Learn how to launch, grow, and scale any business with this 66 lecture, 1700+ slide detailed and comprehensive course on every stage of entrepreneurship, scaling, and digital marketing. Ecademy was created by Ryan Allis, an experienced tech entrepreneur and Harvard MBA who built the marketing software company iContact from a startup to $50 million in sales, 300 employees, and an exit for $169 million to a publicly traded company. Learn the specific techniques in digital marketing, customer acquisition, sales, raising capital, and systems needed to scale your company from a startup past $25 million in annual sales.

Course Curriculum

Chapter 1: Introduction

Lecture 1: A Message from Ryan Allis

Lecture 2: Welcome to the Ecademy

Lecture 3: Instructor Background

Lecture 4: Course Contents Overview

Chapter 2: Part 1 – Starting Up

Lecture 1: Part 1 – Intro from Ryan Allis

Lecture 2: How the System of Entrepreneurship Works

Lecture 3: The Four Types of Entrepreneurs

Lecture 4: The Four Types of Companies

Lecture 5: The Big Opportunities of 2021-2050

Lecture 6: The Purpose of Your Life

Lecture 7: Finding a Problem to Solve

Lecture 8: Your Business Model

Lecture 9: Creating Your First Product

Lecture 10: Rapid Prototyping

Lecture 11: Design Thinking & Lean Methodology

Lecture 12: Creating Your Brand Name

Lecture 13: Creating Your Logo

Lecture 14: Choosing Your Domain Name

Lecture 15: Creating Your Web Site

Lecture 16: How to Incorporate

Lecture 17: Getting Your First Customers

Lecture 18: iContact Case Study – Growing to $50M Per Year in Sales

Chapter 3: Part 2 – Growth

Lecture 1: Part 2 – Intro from Ryan Allis

Lecture 2: Part 2 Overview

Lecture 3: The Fundamentals of Marketing

Lecture 4: Market Sizing & Customer Personas

Lecture 5: The Marketing Funnel

Lecture 6: Customer Acquisition Channels

Lecture 7: Landing Pages & Lead Generation

Lecture 8: Marketing Automation – Putting Your Systems on Autopilot

Lecture 9: Marketing Math (CAC, ROAS, & LTV)

Lecture 10: Facebook Advertising

Lecture 11: Advanced Facebook Advertising

Lecture 12: Facebook Ads Case Study

Lecture 13: Using Retargeting Ads to Increase Conversions

Lecture 14: Setting Up Retargeting Ads

Lecture 15: Google Ads

Lecture 16: Google Analytics

Lecture 17: Advertising on LinkedIn

Lecture 18: Email Marketing

Lecture 19: Using Social Media

Lecture 20: Search Engine Optimization (SEO)

Lecture 21: YouTube Video Marketing

Lecture 22: Using Affiliate Marketing to Increase Sales

Lecture 23: Offline Advertising (Billboards, Print, Radio)

Lecture 24: The Growth Formula

Chapter 4: Part 3 – Scaling Up

Lecture 1: Part 3 Welcome from Ryan

Lecture 2: Part 3 Overview

Lecture 3: Tools for Growing Startups

Lecture 4: Inbound Sales – Building Your Sales Team

Lecture 5: Outbound Sales – Generating New Leads

Lecture 6: Recruiting Your Team

Lecture 7: Creating Your Pitch Deck

Lecture 8: Raising Angel Capital ($0 to $1M)

Lecture 9: Raising Venture Capital ($1M+)

Lecture 10: Scaling from 1-5 Employees

Lecture 11: Scaling from 6-25 Employees

Lecture 12: Scaling from 26-50 Employees

Lecture 13: Scaling from 51-250 Employees

Lecture 14: Product Management

Lecture 15: Management Tips

Lecture 16: Team Building Exercises

Lecture 17: Creating Your Strategy

Lecture 18: Creating Your One Page Strategic Plan

Lecture 19: The Keys to Great Execution

Lecture 20: 100 Steps in Review

Chapter 5: Bonus Content

Lecture 1: Ryan Allis Talk on Entrepreneurship

Lecture 2: How I Created This Course for Less Than $1200

Lecture 3: Podcast – iContact Founder Ryan Allis Returns to Mixergy After $169 Million Sale

Instructors

Ryan Allis
Former CEO of iContact ($50M in Annual Sales, $169M Exit)

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 6 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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