eCommerce Advanced Facebook Ads and Instagram Ads

Course Curriculum

Chapter 1: Introduction & Must know

Lecture 1: How Facebook Ads Work

Lecture 2: The Difference between Facebook and google Ads

Lecture 3: How to Know That Facebook Ads Will Work for Your Business

Lecture 4: The Ecommerce Sales Funnel

Lecture 5: Traffic Entries

Lecture 6: The Acquisition Funnels

Lecture 7: Getting Your Store Prepared to Receive Ads Traffic

Chapter 2: IOS 14 Update and how did it change Facebook

Lecture 1: What is IOS 14 Update

Lecture 2: How to Deal With The IOS 14 Update Update

Chapter 3: Technical Stuff

Lecture 1: Create Your Facebook Business Manager

Lecture 2: Getting Familiar With Facebook Business Manager

Lecture 3: Setting up Facebook Pixel Post ios14 Update

Lecture 4: Setting up Your Facebook Ads Account

Chapter 4: Understand The Facebook Algorithm

Lecture 1: How Facebook Algorithm Works

Lecture 2: The 3 Factors That Facebook Use to Judge Were to Put You in the Auction

Chapter 5: Facebook Ads Campaigns-Getting Started

Lecture 1: Typical Campaign Structure

Lecture 2: Different Campaign Types

Lecture 3: How to Create a Facebook Ads Campaigns

Lecture 4: Difference Between CBO and ABO and When to Use Each One

Lecture 5: Campaign Worksheet

Lecture 6: Campaign Objectives & What Affects My Objective Choice

Lecture 7: Campaign Objectives

Lecture 8: Different Strategies You Can Use for Your Ads

Lecture 9: Define Your Goals and Calculate Your Budget

Lecture 10: Attribution Settings

Lecture 11: Bidding Options Explained

Chapter 6: Targeting: The Art of Reaching Your Potential Customers

Lecture 1: The Basics of Marketing and Sales

Lecture 2: Understand What a Customer Avatar Means

Lecture 3: How to Create Your Product Customer Avatars

Lecture 4: Break Down Your Avatar Objections and Motivators

Lecture 5: Facebook Targeting Options

Lecture 6: Interest Based Targeting

Lecture 7: Behavior Based Targeting

Lecture 8: Intent Based Targeting

Lecture 9: Lookalike Audiences

Chapter 7: Ad Copy

Lecture 1: Facebook Ads Library for Market Research

Lecture 2: The 3 Mistakes Than Can Kill Any Add Copy

Lecture 3: How to Structure Your Ad Copy

Lecture 4: Different Types of Hooks

Lecture 5: Ads Body Text

Lecture 6: Call to Action

Lecture 7: Ad Title and Descriptions

Lecture 8: Easy and effective ad copies to use

Lecture 9: Easy and effective hooks to use

Lecture 10: Set up your ad inside of Facebook ads manager

Chapter 8: Ad Creatives

Lecture 1: Different Facebook ads Formats

Lecture 2: Different types of creatives

Lecture 3: Different creatives ideas

Lecture 4: Mobile first videos

Lecture 5: Different UGC creative types

Lecture 6: How you ads differ based on the funnel step

Lecture 7: How you ads differ based on the funnel step

Lecture 8: How to create ad images using Canva

Lecture 9: How to create stream less carousel on canva

Lecture 10: How to create stream less carousel on canva

Lecture 11: How to create simple video images using canva

Lecture 12: How to edit your videos on your mobile

Chapter 9: Setting Up Your First Campaign

Lecture 1: How to name your campaigns adsets and ads

Lecture 2: Let's set up your first campaig

Lecture 3: utm how to set them up and use them

Lecture 4: How to use Facebook Mock up studio

Lecture 5: How much to wait until starting to tweak the ads

Lecture 6: Keep social proof between ads and campaigns

Chapter 10: Analyzing Your First Campaign Results

Lecture 1: Walk Through The Different Facebook Metrics

Lecture 2: Non-Facebook Metrics To Consider

Lecture 3: How To Organize Your Metrics Column In Facebook

Lecture 4: When You Should Start Analyzing Your Campaign

Lecture 5: Step 1 of Analyzing Your Campaign

Lecture 6: Step 2 of Analyzing Your Campaign

Lecture 7: Step 3 of Analyzing Your Campaign

Lecture 8: How To Use My Worksheet To Track Result

Lecture 9: What To Do After Analyzing The Results

Chapter 11: Retargeting Campaigns

Lecture 1: Understand What Retargeting Is And Why It Is Important

Lecture 2: Different Type Of Audiences That You Can Retarget

Lecture 3: Different Types Of Retargeting Campaign

Lecture 4: Different LAyers Of Retargeting (The Evergreen Campaigns)

Lecture 5: How To Do Retargeting For A Small Business

Lecture 6: Retargeting Campaigns Offers And Types

Lecture 7: Retargeting Campaigns Structure

Lecture 8: How to set up a retargeting campaign

Chapter 12: Scaling

Lecture 1: Scaling-When To Start and Some Facts

Lecture 2: Three Different Ways Of Scaling

Chapter 13: Resources

Lecture 1: Course Resources