Effective Product Management
Effective Product Management, available at $39.99, has an average rating of 4.56, with 38 lectures, based on 8 reviews, and has 24 subscribers.
You will learn about Learn product life cycle management strategies Learn key product management strategies Learn remote product management strategies for long-term implementation Learn about successful principles of product management Learn about the marketing of new product and services How to do product management This course is ideal for individuals who are everybody, managers, directors, businessmen, academia, CEO, Instructors, consultant, government officials,Leaders etc It is particularly useful for everybody, managers, directors, businessmen, academia, CEO, Instructors, consultant, government officials,Leaders etc.
Enroll now: Effective Product Management
Summary
Title: Effective Product Management
Price: $39.99
Average Rating: 4.56
Number of Lectures: 38
Number of Published Lectures: 38
Number of Curriculum Items: 38
Number of Published Curriculum Objects: 38
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn product life cycle management strategies
- Learn key product management strategies
- Learn remote product management strategies for long-term implementation
- Learn about successful principles of product management
- Learn about the marketing of new product and services
- How to do product management
Who Should Attend
- everybody, managers, directors, businessmen, academia, CEO, Instructors, consultant, government officials,Leaders etc
Target Audiences
- everybody, managers, directors, businessmen, academia, CEO, Instructors, consultant, government officials,Leaders etc
Product management is very central and important to any company that deal in production of product or sell product to his/her target audience. The management of any product need a detail plan and strategy to ensure that the product is very successful in the market place. Competition is very keen in this global economy, now the world is one village so its very difficult to enjoy monopoly.
The fundamental point here is that you cannot manage, a product until you develop a product in the first place, the development, goes through various process but first it important we data about the market so research and development is very central to product development. The process of new product development goes through eight stage before it becomes a product itself, they are idea generation, idea screening, concept development and testing, business analysis, marketing strategy development, product development, test marketing and commercialization. The product life cycle can start from here, then the said product can be managed.
Good product management is keen to the success of the product hence you need a skillful and a committed team to manage the product, which should involved strategies such as line pruning, line filling strategy, line featuring etc. This strategies and more will ensure the success of the product.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Introduction to new product development and product life cycle
Chapter 2: How To Do Product Management
Lecture 1: Communicating effectively
Lecture 2: Completing task efficiently
Lecture 3: Being a team leader
Lecture 4: Advancing your career
Chapter 3: Product Life Cycle Strategies
Lecture 1: Strategies in the introductory stage
Lecture 2: Growth stage strategies
Lecture 3: Strategies in the maturity stage
Lecture 4: Decline stage strategies
Chapter 4: Other Key product management strategies
Lecture 1: Limited versus full-line product strategies
Lecture 2: Line filling strategy
Lecture 3: Line Stretching strategy
Lecture 4: Line modernization
Lecture 5: Line featuring
Lecture 6: Line prunning
Lecture 7: Brand extension strategy
Lecture 8: Product repositioning strategy
Lecture 9: Planned product obsolescence
Lecture 10: Product deletion strategy
Chapter 5: Remote product management strategies to implement for long- term
Lecture 1: Replacing in – person interactions
Lecture 2: Stock your tools
Lecture 3: Maintaining focus at home
Lecture 4: Proritization is key
Lecture 5: Working with customers
Lecture 6: Setting a schedule
Chapter 6: Successful principles of product management
Lecture 1: Keeping track of competitors
Lecture 2: Focusing on the data
Lecture 3: Remembering your customers
Lecture 4: Dedicating yourself to quality products
Chapter 7: Marketing New Products And Services
Lecture 1: Know your product well
Lecture 2: Keep yourself in the shoes of the customers
Lecture 3: Understand your target audience
Lecture 4: Offer something which others have not even thought of till now
Lecture 5: Choose the right channel to market your product
Lecture 6: Advertisements need to be catchy so that viewers do not lose interest
Lecture 7: Customer feedback is extremely crucial
Chapter 8: Conclusion
Lecture 1: Product management overview
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 7 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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