Entire Export Digital And Social Media Marketing In 1 Course

Course Curriculum

Chapter 1: Introduction to the topic

Lecture 1: Introduction to the course: text

Lecture 2: Introduction to Course: Video

Chapter 2: Understanding the the world with lot of diversity

Lecture 1: Diversity in this world and what does it mean?

Lecture 2: A diverse world and the change.

Chapter 3: Success stories of the small digital exporters

Lecture 1: Middle class persons going places in international digital business.

Lecture 2: India's middle class exporter making it big in exports digital marketing

Lecture 3: Success on International Digital Business Channels

Lecture 4: Success stories of digital exporters

Chapter 4: How to easily create a fully functioning eCommerce exports website for free?

Lecture 1: Self help in creating own eCommerce website for exports digital business

Lecture 2: Creating exports digital marketing website part 1

Lecture 3: Creating fully functional exports digital marketing website part 2

Lecture 4: Creating fully functional exports digital marketing website part 3

Lecture 5: Creating fully functional exports digital marketing website part 4

Lecture 6: Creating fully functional exports digital marketing website part 5

Lecture 7: A few words about your contribution to the course and learning

Chapter 5: Creating online business on high traffic Digital International Marketplaces

Lecture 1: Playing on the international market places and winning the game.

Lecture 2: Online digital international malls / market places

Lecture 3: So what are the most performing digital market places?

Lecture 4: Top 10 online market places for selling internationally

Lecture 5: The merits of FIEO Mall for Indian Exporters.

Lecture 6: Creating online exports store on FIEO mall – Part 1

Lecture 7: Making best from FIEO Mall online

Lecture 8: Creating Online exports store on FIEO mall – Part 2

Chapter 6: Digital and Social Media Promotion Strategies

Lecture 1: International Business Digital Communities

Lecture 2: Typical areas of digital promotion – Part 1

Lecture 3: Email marketing: Old gun still too effective.

Lecture 4: Typical areas of digital promotion – Part 2

Lecture 5: Brand promotion on socials: The tries and tested recipe.

Lecture 6: Recipe for brand promotion on social media – Part 1

Lecture 7: Recipe for brand promotion on social media – Part 2

Lecture 8: How to trigger emotion and win the game?

Lecture 9: Triggering emotions on social media

Lecture 10: The Power of Behind the Scene Stories

Lecture 11: Show them behind the scene stories

Lecture 12: #Hashtag marketing: Trending power tool for digital marketing

Lecture 13: #Hashtag Marketing

Lecture 14: Uniqueness Vs Creative Collaborations

Lecture 15: Automated tools like Chatbot revealed.

Lecture 16: Automated Scheduling Tools

Lecture 17: Optimizing the resources while getting healthy conversions

Lecture 18: Optimization Vs Conversions

Lecture 19: Strength from numbers.

Lecture 20: Identify KPIs and derive insights

Lecture 21: Building a reputed personality on socials

Lecture 22: Managing reputation on socials

Lecture 23: Keep a watch.

Lecture 24: What about the competitors?

Chapter 7: Google Analytics For Beginners

Lecture 1: Google analytics made simple

Lecture 2: How to setup google analytics account for your exports website

Lecture 3: Adding google analytics tracking code to your website or exports store.

Lecture 4: Linking google analytics account with your website for tracking

Lecture 5: Making sense of the google analytics data

Lecture 6: Understanding traffic numbers on google analytics

Lecture 7: Analyzing the google data

Lecture 8: Analyzing users and visitors trends and behavior through google analytics

Lecture 9: Analyzing advanced behavior of the users on the website

Chapter 8: Search Engine Optimization

Lecture 1: The power of keywords on digital media

Lecture 2: Keywords research for SEO : An overview

Lecture 3: Taking off with the keywords research

Lecture 4: Starting keywords research

Lecture 5: Keywords research tools on the net.

Lecture 6: Using free keywords research tools: Wordstream

Lecture 7: Quora Keywords.

Lecture 8: Using free keywords research tools: Quora

Lecture 9: Keywords strategic research plan

Lecture 10: Modern keywords strategies for modern world

Lecture 11: Secrets of Google Search Engine Algorithm

Lecture 12: Understanding the objectives of Search Engine Algorithm

Lecture 13: Optimizing the website

Lecture 14: Optimizing your website and other online resources: Introduction

Lecture 15: Power of user friendly web pages

Lecture 16: Understanding different components of the pages for onsite/links optimization

Lecture 17: Search Engine Optimization Plugins: Making life easy

Lecture 18: Using search engine optimization plugin in your website admin management

Lecture 19: The power of text and on page images.

Lecture 20: Adding optimized text and Images on the web sites and online exports store.

Lecture 21: Concluding remarks on SEO efforts

Chapter 9: Inorganic (paid) digital and social media marketing with focus on exports sales

Lecture 1: Paid marketing for faster results

Lecture 2: Inorganic exports digital marketing: An overview.

Lecture 3: Building digital sales funnel: A powerful digital marketing strategy

Lecture 4: A Typical Exports Digital Marketing Sales Funnel Explained

Lecture 5: The digital warriors

Lecture 6: Influencer Marketing

Lecture 7: Google Adsense

Lecture 8: Google Ads Marketing: An Overview

Lecture 9: Understanding Google AdWord Account and Its Features

Lecture 10: Google Adwords