Entrepreneurship – Ft. Matthew Rolnick of Yaymaker, Groupon

Course Curriculum

Chapter 1: Meet Matthew Rolnick

Lecture 1: Divisional Sales Manager Role at Groupon

Lecture 2: Experience at Groupon

Lecture 3: Valuable Skills at Groupon

Lecture 4: VP of Sales at Yaymaker

Lecture 5: Responsibilities at Yaymaker

Lecture 6: Matthew's Professional Achievements

Lecture 7: Matthew's Career Goals

Lecture 8: Matthew's Hobbies and Interests

Chapter 2: Defining Entrepreneurship

Lecture 1: Introduction

Lecture 2: What is an Entrepreneur?

Lecture 3: Matthew Rolnick Q&A – Define an Entrepreneur

Lecture 4: Matthew Rolnick Q&A – Qualities of an Entrepreneur

Lecture 5: Recap

Lecture 6: The Mindset Required to Succeed as An Entrepreneur – Introduction

Lecture 7: Matthew Rolnick Q&A – Mindset of an Entrepreneur

Lecture 8: An Entrepreneur Sees Every Failure As An Opportunity

Lecture 9: Matthew Rolnick Q&A – Dealing with Failure

Lecture 10: An Entrepreneur Knows It’s Pointless To Complain

Lecture 11: An Entrepreneur Understands That Discomfort Is a Crucial Factor Of Success

Lecture 12: Matthew Rolnick Q&A – Stepping out of your Comfort Zone

Lecture 13: An Entrepreneur Takes Frequent Risks

Lecture 14: Matthew Rolnick Q&A – Dealing with Risk

Lecture 15: An Entrepreneur Believes In Their Potential

Lecture 16: Entrepreneurial Mindset Summary

Chapter 3: Skills Required to be an Entrepreneur

Lecture 1: Introduction

Lecture 2: Leadership

Lecture 3: Matthew Rolnick Q&A – Characteristics of a Leader

Lecture 4: Forward Thinking

Lecture 5: Flexibility

Lecture 6: Self-Motivation

Lecture 7: Matthew Rolnick Q&A – Staying Motivated

Lecture 8: Consistency

Lecture 9: Matthew Rolnick Q&A – Being Consistent

Lecture 10: Making Sales

Lecture 11: Recap: The Six Skills Needed

Chapter 4: Embarking on Entrepreneurship

Lecture 1: Introduction

Lecture 2: Matthew Rolnick Q&A – Entrepreneurship vs. Working

Lecture 3: Embarking on Entrepreneurship

Lecture 4: Pinpoint A Lucrative Startup Idea

Lecture 5: Matthew Rolnick Q&A – Gauge Probability of Success

Lecture 6: Matthew Rolnick Q&A – Choosing a Business Idea

Lecture 7: Think Ahead

Lecture 8: Do Online Research

Lecture 9: Zero In On An Evolving Sector

Lecture 10: Matthew Rolnick Q&A – Evolving Markets

Lecture 11: Look For an Underserved Market

Lecture 12: Determining If Your Startup Idea Is Viable

Lecture 13: Matthew Rolnick Q&A – Viability Testing

Lecture 14: Do a Small Group Assessment

Lecture 15: Matthew Rolnick Q&A – Small Group Assessments & Interviews

Lecture 16: Use a Minimal Viable Product

Lecture 17: Conduct Interviews

Lecture 18: Create a Test Market

Lecture 19: Recap of Choosing your Entrepreneurial Idea

Lecture 20: Recap of the Viability of your Idea

Chapter 5: How To Get Started As An Entrepreneur?

Lecture 1: Introduction

Lecture 2: Structure Your Business

Lecture 3: Decide If Up-skilling Is Necessary

Lecture 4: Have A Game Plan For Your Business

Lecture 5: Matthew Rolnick Q&A – Creating a Business Plan

Lecture 6: Define Your Target Group or Audience

Lecture 7: Set Up A Network

Lecture 8: Matthew Rolnick Q&A – How to Network with Prospects

Lecture 9: Market Your Idea

Lecture 10: Matthew Rolnick Q&A – Get the Word Out

Lecture 11: Matthew Rolnick Q&A – Facebook and Google Ads Marketing

Lecture 12: Incorporate Your Business

Lecture 13: Matthew Rolnick Q&A – Incorporating a Business

Lecture 14: Recap: Recommended Steps to Start your Entrepreneurship

Chapter 6: Securing Funding

Lecture 1: Introduction

Lecture 2: Co-founders

Lecture 3: Fundraising

Lecture 4: Recruit Family and Friends

Lecture 5: Matthew Rolnick Q&A – Investment from Family

Lecture 6: Matthew Rolnick Q&A – Coping with Lack of Family Support

Lecture 7: Apply For a Business Loan

Lecture 8: Matthew Rolnick Q&A – Funding from Banks

Lecture 9: Crowdfunding Platforms

Lecture 10: Matthew Rolnick Q&A – Crowd Funding

Lecture 11: Attract Angel Investors

Lecture 12: Matthew Rolnick Q&A – Pitching Angel Investors

Lecture 13: Go After Venture Capital

Lecture 14: Use A Form of Short-term Cash

Lecture 15: Go It Alone

Lecture 16: Matthew Rolnick Q&A – Raising Funds

Lecture 17: Matthew Rolnick Q&A – Government Grants

Lecture 18: What's Next?

Chapter 7: Maintaining Entrepreneurship

Lecture 1: Introduction

Lecture 2: Entrepreneurial Hazards to Avoid

Lecture 3: Matthew Rolnick Q&A – Five Entrepreneurial Pitfalls to Avoid

Lecture 4: Having a Vague Focus or Mission

Lecture 5: Being A People Pleaser

Lecture 6: Matthew Rolnick Q&A – Asking for Payment