Facebook Ads for E-Commerce: The Complete Guide
Facebook Ads for E-Commerce: The Complete Guide, available at $84.99, has an average rating of 3.9, with 154 lectures, 1 quizzes, based on 1931 reviews, and has 13300 subscribers.
You will learn about Create a Facebook Page for a Business, Brand, Community, Service or Other Create an Ads Manager Account Set Up Payments, Limits and Billing on an Ads Manager Account Navigate Your way Around Ads Manager Tools and Features Understand the Structure of a Facebook Ad Understand All Facebook Campaign Marketing Objectives Appreciate how Important Facebook is in Advertising Today Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With Save Time with Saved Audiences Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos Create Slideshows using Facebook's Slideshow Feature Create Page Post Engagement Ads Create Website Conversion Ads Create Page Likes Ads Create Video Views Ads Create Dynamic Product Catalogue Sales Ads Improve Your Ad Copy with a Few Simple Steps Improve Your Targeting with Some Easy Edits Understand the Facebook Pixel, What it is, What it does, Why it's Important Create a new Facebook Pixel Install a Facebook Pixel on to a Shopify Store Use a Facebook Pixel in a Facebook Ad Build Custom Audiences from Multiple Sources Upload Email Databases to create Custom Audiences Utilise your Website Traffic to make Custom Audiences Create Advanced Audiences of Your Best Customers Build Lookalike Audiences from Facebook Pages Build Lookalike Audiences from Custom Audiences Build Lookalike Audiences from Video Views Laser-Focus Custom and Lookalike Audiences using Constraining Work out Your Profit Margins Create Customised Reporting for Better Analysis Learn of the Best Set Up for E-Commerce Analyse Facebook Ad Performance based on CPP Use Breakdowns to Get Better, More Detailed Insights Advanced Reporting Techniques such as Editing Conversion Windows Use a Tool to Generate Awesome Infographics from Your Data Know how to Split Test Properly without Wasting Money Perform Your Own Split Tests Know some great Targeting and Creative Variables to Split Test Learning of 3 Easy Scaling Methods for Beginners This course is ideal for individuals who are Entrepreneurs or Ecommerce Entrepreneurs or Shopify Entrepreneurs and Partners or Those Looking to Build an Online Income or Digital Nomads or Lifestyle Entrepreneurs or Location Independent Entrepreneurs or Location Independent Freelancers or Business Owners or Digital Marketers or Digital Advertisers or CPC Analysts or Social Media Marketers or Social Media Managers or Facebook Page Owners or Facebook Page Content Creators or Instagram Influencers or Instagram Marketers or Instagram Content Creators or Bloggers and Vloggers It is particularly useful for Entrepreneurs or Ecommerce Entrepreneurs or Shopify Entrepreneurs and Partners or Those Looking to Build an Online Income or Digital Nomads or Lifestyle Entrepreneurs or Location Independent Entrepreneurs or Location Independent Freelancers or Business Owners or Digital Marketers or Digital Advertisers or CPC Analysts or Social Media Marketers or Social Media Managers or Facebook Page Owners or Facebook Page Content Creators or Instagram Influencers or Instagram Marketers or Instagram Content Creators or Bloggers and Vloggers.
Enroll now: Facebook Ads for E-Commerce: The Complete Guide
Summary
Title: Facebook Ads for E-Commerce: The Complete Guide
Price: $84.99
Average Rating: 3.9
Number of Lectures: 154
Number of Quizzes: 1
Number of Published Lectures: 154
Number of Published Quizzes: 1
Number of Curriculum Items: 155
Number of Published Curriculum Objects: 155
Original Price: £199.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a Facebook Page for a Business, Brand, Community, Service or Other
- Create an Ads Manager Account
- Set Up Payments, Limits and Billing on an Ads Manager Account
- Navigate Your way Around Ads Manager Tools and Features
- Understand the Structure of a Facebook Ad
- Understand All Facebook Campaign Marketing Objectives
- Appreciate how Important Facebook is in Advertising Today
- Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
- Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
- Save Time with Saved Audiences
- Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
- Create Slideshows using Facebook's Slideshow Feature
- Create Page Post Engagement Ads
- Create Website Conversion Ads
- Create Page Likes Ads
- Create Video Views Ads
- Create Dynamic Product Catalogue Sales Ads
- Improve Your Ad Copy with a Few Simple Steps
- Improve Your Targeting with Some Easy Edits
- Understand the Facebook Pixel, What it is, What it does, Why it's Important
- Create a new Facebook Pixel
- Install a Facebook Pixel on to a Shopify Store
- Use a Facebook Pixel in a Facebook Ad
- Build Custom Audiences from Multiple Sources
- Upload Email Databases to create Custom Audiences
- Utilise your Website Traffic to make Custom Audiences
- Create Advanced Audiences of Your Best Customers
- Build Lookalike Audiences from Facebook Pages
- Build Lookalike Audiences from Custom Audiences
- Build Lookalike Audiences from Video Views
- Laser-Focus Custom and Lookalike Audiences using Constraining
- Work out Your Profit Margins
- Create Customised Reporting for Better Analysis
- Learn of the Best Set Up for E-Commerce
- Analyse Facebook Ad Performance based on CPP
- Use Breakdowns to Get Better, More Detailed Insights
- Advanced Reporting Techniques such as Editing Conversion Windows
- Use a Tool to Generate Awesome Infographics from Your Data
- Know how to Split Test Properly without Wasting Money
- Perform Your Own Split Tests
- Know some great Targeting and Creative Variables to Split Test
- Learning of 3 Easy Scaling Methods for Beginners
Who Should Attend
- Entrepreneurs
- Ecommerce Entrepreneurs
- Shopify Entrepreneurs and Partners
- Those Looking to Build an Online Income
- Digital Nomads
- Lifestyle Entrepreneurs
- Location Independent Entrepreneurs
- Location Independent Freelancers
- Business Owners
- Digital Marketers
- Digital Advertisers
- CPC Analysts
- Social Media Marketers
- Social Media Managers
- Facebook Page Owners
- Facebook Page Content Creators
- Instagram Influencers
- Instagram Marketers
- Instagram Content Creators
- Bloggers and Vloggers
Target Audiences
- Entrepreneurs
- Ecommerce Entrepreneurs
- Shopify Entrepreneurs and Partners
- Those Looking to Build an Online Income
- Digital Nomads
- Lifestyle Entrepreneurs
- Location Independent Entrepreneurs
- Location Independent Freelancers
- Business Owners
- Digital Marketers
- Digital Advertisers
- CPC Analysts
- Social Media Marketers
- Social Media Managers
- Facebook Page Owners
- Facebook Page Content Creators
- Instagram Influencers
- Instagram Marketers
- Instagram Content Creators
- Bloggers and Vloggers
Summary:
Learn from a Best Selling Udemy Instructor. Adam has two of Udemy’s best selling courses under his belt, so you know that you’re in safe hands when you enrol in one of his courses.
Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.
About Your Instructor:
Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he’s now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field…
Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.
More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.
Facebook Ads play a pivotal role in the rapid scaling of Adam’s business, and played an equally important role in the launch phase, too.
Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.
A Word from Adam:
I’ll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You’ll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.
The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.
…What’s your Goal for 2017?
The Topics and Areas Covered in this Course include:
- Introduction to Facebook Ads and a presentation on their importance in today’s advertising and marketing campaigns, from big brands to small business.
- Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
- Setting up Facebook Pages
- Setting up and navigating a brand new Ads Manager Account
- Setting up Payments, Budgets and Limits
- Mistakes that a lot of new Facebook Advertisers make and how to avoid them
- The complete guide to the structure of a Facebook advertising campaign
- Comprehensive breakdown of the different marketing objectives used in Facebook Ads
- A discussion of the ‘Website Conversion versus Page Post Engagement’ debate
- Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
- A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
- A whole section of ‘Watch Me Lives’ that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
- A short break and summary of what you’re learnt so far, along with 10 Basic Tips to better Advertising on Facebook
…And that’s just the ‘Beginners’ Section!
We then move on to the following more Advanced Topics:
- Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
- A little-known method to researching your competitors’ advertising and marketing campaigns so you can implement their best strategies on your own business!
- The Complete Masterclass to Creating Amazing Facebook Ads
- Examples of Awesome Facebook and Instagram Images and Why They Work
- A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
- Photoshop Size Guides for Advert Images
- A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
- FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
- 10 PRO Tips for Better Ad Imagery – Tried and Tested for Years in the Advertising Industry
- My Very Own Step-by-Step ‘Winner’s Guide to Facebook Ad Creatives for E-Commerce’
- A Complete Explanation of the Facebook Pixel
- Creating and Installing a Facebook Pixel on to Shopify
- Checking the Pixel Works
- Using the Pixel in our Facebook Ads
- A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
- A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
- Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
- An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
- A Step by Step Guide to Working our your Profit Margins for FB Advertising
- An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
- Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
- How to Find Out Whether your Interest Targeting is Working Effectively
- How to Make Sure You Aren’t ‘Missing’ any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
- Insider Tips for Cheap Clicks in the USA
- Insider Tips for Cheap Clicks Worldwide
- A List of Awesome Countries in Europe that are Cheap to Advertise to
- A List of some other Countries that are Cheap to Advertise to
- An Introduction to Split Testing – How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
- A Huge List of Split Test You Should Consider Running Yourself
- Three Major Scaling Methods I like to use in my Business
- My Personal Playbook for Running, Managing and Scaling my Facebook Ads
… But it doesn’t end there! There’s even more to come!
After ALL of this Content, You’ll be more than confident o launching your own Facebook Advertising Campaigns, especially if you’re an E-Commerce Business Owner or Entrepreneur.
As a MASSIVE Bonus Section, I’m going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!
Here’s what’s included in the Case Study Sections:
- An Insider look at my Ad Campaigns
- Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
- Almost complete transparency – You see what works and what doesn’t work for me.
- You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
- These will be uploaded on an on-going basis!
And if that wasn’t enough… You’ll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you’ll also get access to list of useful resources you can use in your Facebook advertising campaigns.
All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!
The ultimate set of skills for a Digital Nomad lifestyle!
…Are you ready to change your life?
Course Curriculum
Chapter 1: Introduction to the Course
Lecture 1: Introduction to Facebook Ads
Lecture 2: Crazy Stats about Facebook Ads that will BLOW Your Mind!
Lecture 3: Course Overview: How this Facebook Ads Course is Structured
Lecture 4: About your Instructor
Lecture 5: A Quick Snapshot of What's Possible
Chapter 2: Further Information on Facebook Ads
Lecture 1: How Facebook Ads Work
Lecture 2: Why Facebook Ads are Effective
Lecture 3: Key Points to Take From This
Lecture 4: Important Information Before You Proceed
Chapter 3: Getting Ready to run Facebook Ads
Lecture 1: Section Overview
Lecture 2: Setting up a Facebook Page
Lecture 3: Setting up your Ads Manager Account, Payments, Limits and Billing
Lecture 4: Avoid these 3 Facebook Advertising Mistakes at all Costs
Chapter 4: Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert
Lecture 1: Section Overview
Lecture 2: The Campaign Tier
Lecture 3: The Ad Set Tier and the Advert Tier
Chapter 5: The Facebook Ads Campaign Level in Detail
Lecture 1: Overview of Campaign Objectives
Lecture 2: Brand Awareness
Lecture 3: Reach
Lecture 4: Traffic
Lecture 5: Engagement
Lecture 6: App Installs
Lecture 7: Video Views
Lecture 8: Lead Generation
Lecture 9: Conversions
Lecture 10: Product Catalogue Sales
Lecture 11: Store Visits
Chapter 6: The e-Commerce Debate: Engagement or Conversion?
Lecture 1: Page Post Engagement versus Website Conversion
Lecture 2: Update: Watch this if you're confused about the Facebook Pixel and Conversions
Chapter 7: Ad Set Level in Detail
Lecture 1: Advert Set Name
Lecture 2: Conversion (Visible in Conversion Campaigns only)
Lecture 3: Audience Targeting Overview
Lecture 4: Introduction to Custom Audiences and Lookalike Audiences
Lecture 5: Location, Age, Gender and Language
Lecture 6: Demographics, Interests, and Behaviours
Lecture 7: Connections
Lecture 8: Quick Tip: Save Time with Saved Audiences
Lecture 9: Placements
Lecture 10: Quick Tip: Avoid Wasting Money on these Placements
Lecture 11: Budget and Schedule
Lecture 12: Scheduling Start Times
Lecture 13: Understanding the Audience Size Gauge
Chapter 8: Watch Me Live: Favourite Ads for Shopify and Ecommerce
Lecture 1: Section Introduction
Lecture 2: A Note About the Watch Me Lives in this Section
Lecture 3: Watch Me Live: Creating a Page Post Engagement Ad
Lecture 4: Watch Me Live: PPE 48 Hour Update
Lecture 5: Watch Me Live: Creating a Page Likes Ad
Lecture 6: Watch Me Live: Creating a Video Views Ad
Lecture 7: Watch Me Live: Creating a Website Conversion Ad
Lecture 8: Watch Me Live: Website Conversion 24 Hour Update
Lecture 9: Watch Me Live: Setting up a Facebook Product Catalogue
Lecture 10: Watch Me Live: Product Catalogue Sales
Chapter 9: 10 Basic Tips to Better Advertising
Lecture 1: 10 Basic, Easy Tips to Better Advertising on Facebook
Lecture 2: List of Resources, Websites and Apps to Use
Chapter 10: The Easy Target: Using Facebook Audience Insights Tool
Lecture 1: Audience Insights Basics
Lecture 2: How I Would Use Custom Audiences and Pages with Audience Insights
Lecture 3: Starting from Scratch: How to Use Audience Insights for Better Targeting
Lecture 4: Advanced: Spying Competitors' Content to Inform Your Own
Chapter 11: The Complete Masterclass to Creating Amazing Facebook and Instagram Ads
Lecture 1: Example and Explanation of an Awesome Facebook Ad Creative
Lecture 2: Example and Explanation of an Amazing Instagram Ad Creative
Lecture 3: List of Websites to Get Free Photos and Images for Your Ads
Lecture 4: Photoshop Size Guide for Facebook Ads
Lecture 5: Photoshop Size Guide for Instagram Ads
Lecture 6: Free Download: FB Ads Text Grid Templates
Lecture 7: How to Create a similar Meme-style Instagram Image Ad with Photoshop
Lecture 8: Amazing Videos for Print on Demand
Lecture 9: Awesome Free Mobile App for Creating Videos
Lecture 10: 10 Pro Tips for Better Ad Imagery that You Need to Know
Lecture 11: Pattern Interruption: America's Most Famous Family
Lecture 12: My Winner's Guide to Facebook Ad Creatives for Ecommerce
Lecture 13: A Step-by-Step Guide to Improving Your Ad Copy
Chapter 12: The Secret Service: Spying on Competitors' Ad Campaigns
Lecture 1: About this Section: Become a Facebook Ads Spy
Lecture 2: The Facebook Ads Gallery
Lecture 3: Checking Ads Delivered to You
Lecture 4: The Spy Undercover as the Target
Chapter 13: Facebook Pixel for Shopify and e-Commerce
Lecture 1: What is the Facebook Pixel
Lecture 2: Creating and Installing a New Facebook Pixel
Lecture 3: Checking the Pixel is Installed
Lecture 4: Using Facebook Pixel in Conversion Ads
Chapter 14: Building Custom Audiences
Lecture 1: Section Introduction
Lecture 2: Customer File (Email List)
Lecture 3: Website Traffic
Lecture 4: Past Customers and Repeat Customers
Lecture 5: Purchase Power Audience
Lecture 6: Engagement on Facebook 1
Instructors
-
Adam Reed
Forbes 30 Under 30 Entrepreneur
Rating Distribution
- 1 stars: 38 votes
- 2 stars: 51 votes
- 3 stars: 183 votes
- 4 stars: 497 votes
- 5 stars: 1162 votes
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