Facilitating with the Business Model Canvas

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to the Course

Lecture 2: What is the Business Model Canvas?

Lecture 3: When & why might you use the Canvas?

Lecture 4: How might you use the Canvas for entrepreneurship and new business planning?

Lecture 5: How might you use the Canvas for operations and general management?

Lecture 6: How might you use the Canvas for consulting, advisory, and consultative selling?

Lecture 7: How might you use the Canvas for an enterprise software project?

Lecture 8: How do you get started with the Canvas?

Lecture 9: What’s good practice to close this section?

Chapter 2: Product / Market Fit

Lecture 1: What is product/market fit and why is it so important?

Lecture 2: What is your value proposition, really?

Lecture 3: Optional Reading: Know Your Customers ‘Jobs to be Done’

Lecture 4: Who is your customer, really?

Lecture 5: How do you test your product/market fit hypotheses?

Lecture 6: How does product/market fit drive revenue?

Lecture 7: How might product/market fit look at a startup?

Lecture 8: How might product/market fit look at an enterprise?

Lecture 9: How do you facilitate for better ideas on product/market fit with collaborators?

Lecture 10: What’s good practice to close this section?

Chapter 3: Customer Experience

Lecture 1: How does customer experience get you to product/market fit (or not!)?

Lecture 2: How do you storyboard customer experience?

Lecture 3: How do you pair qualitative hypotheses on CX with quantitative observations?

Lecture 4: What does CX tell you about the right Customer Relationships and Channels?

Lecture 5: How might a startup design and test customer experience innovation?

Lecture 6: How might an enterprise design and test customer experience innovation?

Lecture 7: How do you facilitate, focus, and sell your ideas on product/market fit?

Lecture 8: What's good practice to close this section?

Chapter 4: Delivery

Lecture 1: What business are we in?

Lecture 2: What is a business model type and why does it matter?

Lecture 3: Optional Reading: Unbundling the Corporation

Lecture 4: How might a startup decide its business model type and use it to drive focus?

Lecture 5: How does business model type and delivery focus relate to profit drivers?

Lecture 6: How can an enterprise decide its business model type and use it to drive focus?

Lecture 7: How might a startup evolve its business model type from discovery to validation?

Lecture 8: How can Key Activities help with user-centric process design?

Lecture 9: How might you facilitate a process design with Key Activities as a focal point?

Lecture 10: How do you facilitate, focus, and manage a business model design with OKR’s?

Lecture 11: How can agile team charters align teams to business model design with autonomy?

Lecture 12: What’s good practice to close this section?

Lecture 13: What next?