Fast Track to MVP: Lean Strategies for Product Innovation

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Overview & Introduction

Lecture 2: Why Do Startups Fail

Lecture 3: Why Do New Products Fail

Lecture 4: 10 Reasons of Why New Products Fail

Chapter 2: Part 2 – Fundamental Concepts in Lean Product Process & Produce Development

Lecture 1: Introduction to Product Market Fit (PMF)

Lecture 2: Understanding the MARKET aspect of Product Market Fit (PMF)

Lecture 3: Understanding the PRODUCT aspect of Product Market Fit (PMF)

Lecture 4: Understanding the FIT aspect of Product Market Fit (PMF)

Lecture 5: Case Studies of a Good Product Market Fit (PMF)

Lecture 6: Case Study of a Bad Product Market Fit (PMF)

Lecture 7: Fundamentals of the Lean Product Process

Lecture 8: Understanding the role of Product Space vs Solution Space in the MVP Process

Chapter 3: Who is your Ideal Target Customer? Phase 1 of the Lean Product Process

Lecture 1: Introduction to Targeting the Right Customers for your MVP

Lecture 2: Defining Markets and Segments

Lecture 3: Learn How to Segment your Target Market for your MVP

Lecture 4: Learn How to Implement the Technology Adoption Lifecycle

Lecture 5: Use Personas as a Tool to Know your Customers Better

Chapter 4: Discovering and Addressing Unmet Customer Needs – Phase 2 Lean Product Process

Lecture 1: Introduction to Identifying Underserved Customer Needs

Lecture 2: Case Study

Lecture 3: Tool: Customer Discovery Interviews

Lecture 4: Tool: Customer Benefits Ladder

Lecture 5: Tool: Maslow's Hierarchy of Needs

Lecture 6: Tool: Prioritizing Customer Needs and Product Features

Chapter 5: Developing your Product's Value Proposition – Phase 3 Lean Product Process

Lecture 1: Introduction to Building your Product's Value Proposition

Lecture 2: How to Build your Product's Value Proposition

Lecture 3: Learn How to Predict your Product's Future Value Proposition

Chapter 6: Set the Features Required for your MVP – Phase 4 of the Lean Product Process

Lecture 1: Introduction to Developing the Pre-MVP Required Features

Lecture 2: Develop User Stories to Demonstrate Features and Benefits of your pre-MVP

Lecture 3: Learn How to Break Down MVP Features & Identify its Most Valuable Pieces

Lecture 4: Methods to Prioritize pre-MVP product features

Lecture 5: Deciding which Features to Include in your pre-MVP

Chapter 7: Master the Prototyping Tools to Efficiently Develop & Test your MVP Concepts

Lecture 1: An Introduction to the Available Tools for developing your MVP Concept

Lecture 2: Marketing Materials as a Tool to Develop and Test your MVP Concept

Lecture 3: Landing Pages as a Tool to Develop and Test your MVP Concept

Lecture 4: Explainer Video as a Tool to Develop and Test your MVP Concept

Lecture 5: Adverting Campaigns as a Tool to Develop and Test your MVP Concept

Lecture 6: Marketing A/B Tests as a Tool to Develop and Test your MVP Concept

Lecture 7: Crowdfunding as a Tool to Develop and Test your MVP Concept

Lecture 8: Introduction to Product Prototyping Tools to Develop and Test your MVP Concept

Lecture 9: Sketches (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 10: Wireframes (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 11: Mockups (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 12: Interactive (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 13: Concierge (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 14: Live Product (Product Prototyping) Tool to Develop and Test your MVP Concept

Lecture 15: Fake Doors (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Lecture 16: Product A/B (Product Prototyping) as a Tool to Develop and Test your MVP Concept

Chapter 8: User Experience (UX) Principles

Lecture 1: UX Principles: Introduction

Lecture 2: What is a Great UX Design?

Lecture 3: What is a Great UX Design? – Focus on USABILITY Principles

Lecture 4: What is a Great UX Design? – Focus on DELIGHT Principles

Lecture 5: UX Design Process – Introduction

Lecture 6: UX Design Process – Conceptual Design Principles

Lecture 7: UX Design Process – Information Architecture Principles

Lecture 8: UX Design Process – User Interaction & Interface Design Principles

Lecture 9: UX Design Process – Visual Design Principles

Chapter 9: Introduction to UX Design Laws, Principles and Methodologies

Lecture 1: Introduction to UX Design Laws, Principles and Methodologies

Lecture 2: Heuristic – Aesthetic Usability Effect

Lecture 3: Heuristic – Fitt's Law

Lecture 4: Heuristic – Goal Gradient Effect

Lecture 5: Heuristic – Hick's Law

Lecture 6: Heuristic – Jakob's Law

Lecture 7: Heuristic – Miller's Law

Lecture 8: Heuristic – Parkinson's Law

Lecture 9: Principle – Doherty Threshold

Lecture 10: Principle – Occam's Razor

Lecture 11: Principle – Pareto Principle

Lecture 12: Principle – Tesler's Law

Lecture 13: Principle – Postel's Law

Lecture 14: Gestalt – Law of Common Region

Lecture 15: Gestalt – Law of Proximity

Lecture 16: Gestalt – Law of Pragnanz

Lecture 17: Gestalt – Law of Uniform Connectedness

Lecture 18: Gestalt – Law of Similarity

Lecture 19: Cognitive Bias – Peak End Rule

Lecture 20: Cognitive Bias – Serial Position Effect

Lecture 21: Cognitive Bias – Von Restorff Effect

Lecture 22: Cognitive Bias – Zeigarnik Effect