Find clients & grow your business.

Find clients & grow your business., available at Free, has an average rating of 4.2, with 48 lectures, based on 23 reviews, and has 1713 subscribers.

You will learn about Learns what works best to help you get commercial traction. We'll turn you into a powerful lead generation machine! Have a clear understanding of how lead generation works, with practical knowledge to make this work for your business Allows you to gain access to markets Understanding Insourcing VS Outsourcing This course is ideal for individuals who are Startups or Innovators or Entrepreneurs or SMEs or Business Owners or Professional Service Providers It is particularly useful for Startups or Innovators or Entrepreneurs or SMEs or Business Owners or Professional Service Providers.

Enroll now: Find clients & grow your business.

Summary

Title: Find clients & grow your business.

Price: Free

Average Rating: 4.2

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learns what works best to help you get commercial traction. We'll turn you into a powerful lead generation machine!
Have a clear understanding of how lead generation works, with practical knowledge to make this work for your business
Allows you to gain access to markets
Understanding Insourcing VS Outsourcing

Who Should Attend

Startups
Innovators
Entrepreneurs
SMEs
Business Owners
Professional Service Providers

Target Audiences

Startups
Innovators
Entrepreneurs
SMEs
Business Owners
Professional Service Providers

Welcome! I’m York Zucchi and today I will be your guide in this incredible course called “Finding clients and growing your business”.

It is a science to know how to find clients; without clients you don’t have a business!

I’ve presented over 500 workshops, speaking engagements, and seminars in this space over the last few years, to thousands of SMEs in numerous countries as well as have done a lot of work understanding what works and what doesn’t in the space of finding clients. Our work has impacted SMEs in over 83 countries.

This course is really a culmination of all that knowledge, observations, and experience for your benefit.

And In case if you wonder if I am a lecturer. No, since graduating from university 21 years ago, I have generated over USD 11m in direct sales and at least USD 420m in indirect sales (where I worked together with others). So when I speak about this topic, I am speaking from a foundation of results and experience as well as research.

This course is not about me however. It is about you. It is about helping you to generate leads and find clients. Because if you succeed in finding clients it means your business will grow. Growing businesses means a rising tide for society as a whole.

Course Curriculum

Chapter 1: Introduction, perspectives and expectations

Lecture 1: Welcome to your Access to Markets course!

Lecture 2: Realism vs optimism: how long it really takes to win customers

Lecture 3: The lead cycle: think like a customer

Lecture 4: Cost of sales

Lecture 5: Insourcing vs Outsourcing

Lecture 6: Outcomes: what you can expect and what you shouldn't expect from this course

Chapter 2: Finding clients – the Access to Markets challenge

Lecture 1: Introduction

Lecture 2: Task: Create a space to store the information

Lecture 3: What do you solve?

Lecture 4: Create your case studies

Lecture 5: Who are your customers?

Lecture 6: Creating your reputation

Lecture 7: Building trust – creating testimonials

Lecture 8: Summary

Chapter 3: Lead converting – creating the hook

Lecture 1: Introduction to lead conversion

Lecture 2: The psychology of persuasion

Lecture 3: Designing your conversion page: engineering your 'hook'

Lecture 4: Setting up the hook for you… you have to start somewhere. LinkedIn

Lecture 5: Creating your attention grabber (Canva 101)

Lecture 6: Setting the trust base: your "About" section

Lecture 7: Re-engineering your history: making your CV work for you

Lecture 8: Projects you worked on and why they matter more than you think

Lecture 9: A word about consistency… Don't confuse your potential customers!

Lecture 10: Your email signature… a missed opportunity

Lecture 11: How to use Twitter

Lecture 12: The tricks you are missing out on Facebook

Lecture 13: Business cards? Really? Yes. Really

Lecture 14: Maximizing your WhatsApp addiction

Lecture 15: TikTok & Snapchat

Lecture 16: Instagram, the dying beast (but not yet dead so use it for your advantage)

Lecture 17: Forget websites… what you need are:

Lecture 18: Choosing the right weapons…

Chapter 4: Engagement bridges – creating the fishing net

Lecture 1: Introduction: what are engagement bridges and why should you really really care

Lecture 2: EB1: What are you working on

Lecture 3: EB2: What are you looking for

Lecture 4: EB3: What are you struggling with

Lecture 5: EB4: What did you learn from previous projects

Lecture 6: EB5: Advice for a friend

Lecture 7: EB6: Industry insights: pulling back the curtains

Lecture 8: EB7: Sharing is caring

Lecture 9: EB8: Recommendations

Lecture 10: Some tips and comments to save you from making my mistakes

Chapter 5: Tools & Resources: how to tap into a world of free offerings and turn it to your

Lecture 1: Introduction: a world of opportunities awaits you

Lecture 2: Free or paid? Go for free

Lecture 3: How to set yourself up for the next 3 months

Lecture 4: Websites are outdated

Lecture 5: Tracking is everything. CRM or no CRM?

Lecture 6: How to manage your pipeline…

Instructors

York Zucchi
Entrepreneur & investor, passionate about access to markets

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 10 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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