FMCG for Management Consultants and Business Analysts

FMCG for Management Consultants and Business Analysts, available at $69.99, has an average rating of 4.5, with 66 lectures, based on 1100 reviews, and has 4684 subscribers.

You will learn about Model consumer goods (FMCG) business in Excel Analyze sales and marketing in FMCG Increase profits by optimizing sales and marketing in consumer goods business Analyze supply chain in FMCG Improve supply chain in consumer goods business Reduce costs and improve results in consumer goods business especially in FMCG This course is ideal for individuals who are Management Consultants or Business Analysts or Directors or Startups founders or Controllers It is particularly useful for Management Consultants or Business Analysts or Directors or Startups founders or Controllers.

Enroll now: FMCG for Management Consultants and Business Analysts

Summary

Title: FMCG for Management Consultants and Business Analysts

Price: $69.99

Average Rating: 4.5

Number of Lectures: 66

Number of Published Lectures: 66

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Model consumer goods (FMCG) business in Excel
Analyze sales and marketing in FMCG
Increase profits by optimizing sales and marketing in consumer goods business
Analyze supply chain in FMCG
Improve supply chain in consumer goods business
Reduce costs and improve results in consumer goods business especially in FMCG

Who Should Attend

Management Consultants
Business Analysts
Directors
Startups founders
Controllers

Target Audiences

Management Consultants
Business Analysts
Directors
Startups founders
Controllers

What is the aim of this course?

Consulting projects especially when it comes to the consumer goods business are very demanding. The two most complicated areas are sales and marketing and the supply chain. During consulting projects, I have seen business analysts and management consultants struggling to understand the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier.

This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, and business analysts or have to run and optimize FMCG businesses on a daily basis. In the course you will learn 3 things:

How to model FMCG business in Excel
How to improve sales and marketingin order to increase margin and profit
How to improve the supply chainin order to increase margin and profit

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Consulting projects especially when it comes to the consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects, I have seen business analysts and management consultants struggling to understand the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted to an FMCG company. I will show you also how to model FMCG business in Excel.

To sum it up, I believe that if you want to build or to find improvements in the FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as the supply chain. That is why, I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to owners, founders of businesses as well as directors.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

How to understand and improve sales and marketing in FMCG
How to understand and improve the supply chain in FMCG
How to model FMCG business in Excel

You can also ask me any question either through the discussion field or by messaging me directly.

How the course is organized?

The course is divided into the following sections:

Introduction.We begin with a little intro to the course.
Modeling FMCG business in Excel.In the second section, I will show you how to model an Excel FMCG business. You will also get as a part of it Excel files to play with. I will use an example cosmetics business
Sales and Marketing in FMCG.In this section, I will show you examples of analysis of sales and marketing in the FMCG business. This will give you a good idea of what to concentrate on during a consulting project
FMCG – Examples of business analyses of the Supply Chain.In this section, I will show you examples of analysis of supply chain in FMCG business. This will give you a good idea of what to concentrate on during a consulting project

I will be adding new sections and lectures in the coming months

You will also be able to download many additional resources

Excels with analyses shown in the course
Presentation of slides shown in the course
Links to additional presentations and movies
Links to books worth reading

Course Curriculum

Chapter 1: Introduction

Lecture 1: What the course will be about

Lecture 2: A little bit about me

Lecture 3: How this course will be organized?

Lecture 4: What to do if a blurry image appears

Lecture 5: How to find additional resources

Chapter 2: Modeling FMCG Business Model in Excel

Lecture 1: Introduction to the FMCG Business Model

Lecture 2: Things that matter in FMCG Business Model

Lecture 3: Introduction to modeling FMCG in Excel

Lecture 4: Drivers for FMCG business model

Lecture 5: FMCG business model in Excel – Basic assumptions and Sales

Lecture 6: FMCG business model in Excel – Fixed and Variable Production Costs

Lecture 7: FMCG business model in Excel – Gross Margin

Lecture 8: FMCG business model in Excel – Cost of sales and marketing and Net Margin

Lecture 9: FMCG business model in Excel – Net Margin

Lecture 10: FMCG business model in Excel – Head Office costs

Lecture 11: FMCG business model in Excel – P&L

Chapter 3: Sales and Marketing in FMCG

Lecture 1: Introduction to sales and marketing in FMCG

Lecture 2: Overview of Sales in FMCG

Lecture 3: Overview of Marketing in FMCG

Lecture 4: Main challenges in sales and marketing in FMCG

Lecture 5: Introduction to cases for FMCG

Lecture 6: Sales channel analysis – case in FMCG

Lecture 7: How to expand the brand – Introduction

Lecture 8: How to expand the brand – Solution – Part 1

Lecture 9: How to expand the brand – Solution – Part 2

Lecture 10: Sales force efficiency analysis – Introduction

Lecture 11: Sales force efficiency analysis – Solution – Unit Cost

Lecture 12: Sales force efficiency analysis – Solution – ABC analysis of Current Solution

Lecture 13: Sales force efficiency analysis – Solution – more on Current Solution

Lecture 14: Sales force efficiency analysis – Solution – Margin Maximazation

Lecture 15: Sales force efficiency analysis – Solution – Specialization

Lecture 16: Sales force efficiency analysis – Solution – Summary

Lecture 17: Sales force efficiency analysis – Practical Tips

Lecture 18: Sales force efficiency analysis – Modified Formulas

Lecture 19: How to find the white spaces untouched by your brand – Introduction

Lecture 20: How to find the white spaces untouched by your brand – Solution – Per capita

Lecture 21: How to find the white spaces untouched by your brand – Solution – Local shares

Lecture 22: How to find the white spaces untouched by your brand – Solution – Presentation

Lecture 23: How to analyze the motivation system of sales force – Introduction

Lecture 24: How to analyze the motivation system of sales force – Solution

Lecture 25: Juice producer – motivation system of sales force – Introduction

Lecture 26: Juice producer – motivation system of sales force – Solution – Area Manager

Lecture 27: Juice producer – motivation system of sales force – Solution – Sales Rep

Lecture 28: Direct-to-consumer FMCG

Lecture 29: Subscription Businesses

Chapter 4: Examples of business analyses of Supply Chain in FMCG

Lecture 1: Introduction to FMCG Supply Chain

Lecture 2: Overview of Supply Chain in FMCG

Lecture 3: Main challenges in Supply Chain in FMCG

Lecture 4: Introduction to cases for FMCG

Lecture 5: Chicken Producer – Top-down approach – Introduction

Lecture 6: Chicken Producer – Top-down approach – Tips how to do it

Lecture 7: Chicken Producer – Top-down approach – Solution

Lecture 8: Chicken Producer – Fuel usage – Introduction

Lecture 9: Chicken Producer – Fuel usage – Tips how to do it

Lecture 10: Chicken Producer – Fuel usage – Solution

Lecture 11: Chicken Producer – Overtime analysis – Introduction

Lecture 12: Chicken Producer – Overtime analysis – Tips how to do it

Lecture 13: Chicken Producer – Overtime analysis – Solution

Lecture 14: Juice Producer – Simulation – Introduction

Lecture 15: Juice Producer – Simulation – Tips how to do it

Lecture 16: Juice Producer – Simulation – Solution

Lecture 17: Optimal production batch analysis – FMCG

Lecture 18: 2-stage production planning

Lecture 19: More on Supply Chain

Lecture 20: SMCG – Additional Resources

Chapter 5: Conclusions

Lecture 1: Bonus Lecture

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

1 stars: 11 votes
2 stars: 19 votes
3 stars: 118 votes
4 stars: 413 votes
5 stars: 543 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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