Focus Groups
Focus Groups, available at $24.99, has an average rating of 4.3, with 11 lectures, based on 22 reviews, and has 219 subscribers.
You will learn about Explain What are Focus Groups List the Objectives of Focus Group List the Advantages and Disadvantages of Focus Group Describe the Types of Focus Groups Explain the Steps involved in Conducting a Focus Group Describe the Designing of Questions for Focus Groups Explain How Moderator should Speak to Focus Group List the Ground Rules for Moderator of Focus Groups Explain the Facilitating of Focus Groups List the Characteristics of a Good Moderator This course is ideal for individuals who are Human Resource Professionals or Managers or Employees or Supervisors or Management Staff It is particularly useful for Human Resource Professionals or Managers or Employees or Supervisors or Management Staff.
Enroll now: Focus Groups
Summary
Title: Focus Groups
Price: $24.99
Average Rating: 4.3
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Explain What are Focus Groups
- List the Objectives of Focus Group
- List the Advantages and Disadvantages of Focus Group
- Describe the Types of Focus Groups
- Explain the Steps involved in Conducting a Focus Group
- Describe the Designing of Questions for Focus Groups
- Explain How Moderator should Speak to Focus Group
- List the Ground Rules for Moderator of Focus Groups
- Explain the Facilitating of Focus Groups
- List the Characteristics of a Good Moderator
Who Should Attend
- Human Resource Professionals
- Managers
- Employees
- Supervisors
- Management Staff
Target Audiences
- Human Resource Professionals
- Managers
- Employees
- Supervisors
- Management Staff
‘Focus Groups’ are also known as ‘Group Interviews’ or ‘Group Discussions’. They are used to understand the attitude or behavior of the audience. Six to twelve individuals are selected and either one or two moderators are selected. Focus Group is an important tool for Marketing Research. So, it can be said that if there was no Marketing Research being conducted, then there was really no need for conducting focus groups too.
Marketing Research is the function that links consumer, customer and public to marketer through information gathered through tools such as focus groups. Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services.
Information gathered through tools such as focus groups is used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; improve understanding of marketing as a process. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information.
Focus Group is Qualitative Research and is generally undertaken to develop an initial understanding of the problem. It is non-statistical in nature. It uses an inductive method, that is, data relevant to some topics are collected and grouped into appropriate meaningful categories. The explanations are emerged from the data itself. It is used in exploratory research design and descriptive research also. When there is uncertainty or when the problem is not clearly defined, we deploy exploratory research and use qualitative studies for it.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Explain What are Focus Groups
Lecture 3: List the Objectives of Focus Group
Lecture 4: List the Advantages and Disadvantages of Focus Group
Lecture 5: Describe the Types of Focus Groups
Lecture 6: Explain the Steps involved in Conducting a Focus Group
Lecture 7: Describe the Designing of Questions for Focus Groups
Lecture 8: Explain How Moderator should Speak to Focus Group
Lecture 9: List the Ground Rules for Moderator of Focus Groups
Lecture 10: Explain the Facilitating of Focus Groups
Lecture 11: List the Characteristics of a Good Moderator
Instructors
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Management Study Guide
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Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 7 votes
- 4 stars: 7 votes
- 5 stars: 8 votes
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