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Foundations of Product-Led Growth (PLG) for Product Managers

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Rating4.7
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Foundations of Product-Led Growth (PLG) for Product Managers, available at $19.99, has an average rating of 4.7, with 38 lectures, based on 16 reviews, and has 94 subscribers.

You will learn about Grasp the core concepts and benefits of Product-Led Growth as a transformative business approach. Learn how to leverage your product to boost user acquisition, retention, and monetization within a PLG framework. Develop the ability to create effective PLG strategies and actionable roadmaps that align with your product's growth objectives. Explore real-world case studies to gain insights and inspiration from successful PLG implementations. Learn to collaborate effectively across teams to drive PLG alignment and success. Stay current with evolving PLG trends to adapt your strategies accordingly. This course is ideal for individuals who are B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success. or Startup Founders aiming to drive growth. or Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact. or Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing. or Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans or Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies It is particularly useful for B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success. or Startup Founders aiming to drive growth. or Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact. or Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing. or Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans or Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies.

Enroll now: Foundations of Product-Led Growth (PLG) for Product Managers

Summary

Title: Foundations of Product-Led Growth (PLG) for Product Managers

Price: $19.99

Average Rating: 4.7

Number of Lectures: 38

Number of Published Lectures: 38

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

  • Grasp the core concepts and benefits of Product-Led Growth as a transformative business approach.
  • Learn how to leverage your product to boost user acquisition, retention, and monetization within a PLG framework.
  • Develop the ability to create effective PLG strategies and actionable roadmaps that align with your product's growth objectives.
  • Explore real-world case studies to gain insights and inspiration from successful PLG implementations.
  • Learn to collaborate effectively across teams to drive PLG alignment and success.
  • Stay current with evolving PLG trends to adapt your strategies accordingly.

Who Should Attend

  • B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success.
  • Startup Founders aiming to drive growth.
  • Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact.
  • Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing.
  • Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans
  • Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies

Target Audiences

  • B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success.
  • Startup Founders aiming to drive growth.
  • Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact.
  • Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing.
  • Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans
  • Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies

Product-Led Growth has taken the business world by storm, garnering attention from influential product management figures who praise its effectiveness. However, in my conversations with product managers from outside the realm of Growth roles, I’ve noticed that many shy away from embracing PLG simply because it seems shrouded in mystery, with practitioners often sounding like they hold some elusive secret.

Well, I’m here to demystify PLG and reveal that there are no hidden secrets. PLG is a set of principles accompanied by specific strategies designed to accelerate product growth. It is an overarching concept encompassing various techniques that directly impact business metrics through product or feature introductions, modifications, and optimizations.

In this comprehensive course, I’ll equip you with the foundational knowledge necessary to embark on a journey of company growth through a Product-Led approach.

Meet Your Instructor

Konstantin Valiotti, Director of Product Growth at PandaDoc, brings a wealth of firsthand experience in implementing PLG strategies and tactics. His extensive background, including roles at renowned companies like Infobip and VK and advisory experience with entities such as Echometer App and Chatfuel, provides a well-rounded perspective on achieving growth from multiple angles.

What You’ll Learn:

  • Understanding Product-Led Growth (PLG)

  • Real-world examples of effective PLG tactics

  • Creating revenue trees for your product to pinpoint areas for revenue generation through product enhancements

  • Exploring various business acquisition models, including freemium, free trials, ungated access, and more, and discovering how to select the most suitable one for your B2B SaaS product

  • Mastering the art of analyzing and optimizing conversion funnels

  • Connecting the dots between loops and funnels for seamless user journeys

  • Implementing Product-Led Sales strategies to drive growth

  • Identifying prerequisites for transforming into a successful PLG-driven company

Join me on this journey to unlock the full potential of Product-Led Growth. Whether you’re a product manager, part of a B2B SaaS team, or simply curious about the power of PLG, this course will equip you with the skills and insights needed to thrive in modern product management.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why learn PLG principles?

Lecture 2: PLG definition

Lecture 3: Who grew through PLG?

Lecture 4: Sales-Led, Marketing-Led and Product-Led Growth

Lecture 5: Key benefits of Product-Led Growth

Chapter 2: How can a product generate revenue by itself?

Lecture 1: How can a product sell itself?

Lecture 2: How can a product generate new revenue?

Lecture 3: How can a product prevent revenue churn?

Lecture 4: How can a product generate expansion revenue?

Lecture 5: How can a product prevent revenue contraction?

Lecture 6: How can a product generate reactivation revenue?

Chapter 3: Pillars of Product-Led Growth

Lecture 1: Three pillars of PLG

Lecture 2: Designing for the end user

Lecture 3: Delivering value before capturing value

Lecture 4: Investing in the product with go-to-market intent

Chapter 4: PLG acquisition business models

Lecture 1: Introduction to acquisition business models

Lecture 2: Freemium

Lecture 3: Free Trial

Lecture 4: Ungated

Lecture 5: Freemium 2.0: Reverse Trial

Lecture 6: Self-service demo

Lecture 7: Selecting a model

Chapter 5: Self-service funnels & loops

Lecture 1: Funnels introduction

Lecture 2: Acquisition

Lecture 3: Activation: importance & how to define the metric

Lecture 4: Activation: improving it & going beyond activation moment

Lecture 5: Retention

Lecture 6: A framework to improve retention

Lecture 7: Monetisation

Lecture 8: Satisfaction

Lecture 9: Loops introduction

Lecture 10: Funnels vs. Loops

Chapter 6: Sales for a PLG company

Lecture 1: How do Sales fit in PLG companies?

Lecture 2: Product-Led Sales

Lecture 3: Product Qualified Leads

Chapter 7: Becoming a PLG company

Lecture 1: When to go PLG?

Lecture 2: What does it mean to 'become product-led'?

Chapter 8: Conclusion

Lecture 1: Course recap

Instructors

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  • 4 stars: 2 votes
  • 5 stars: 13 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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