Fundraising & Marketing for Non-Profits: Databases

Fundraising & Marketing for Non-Profits: Databases, available at $19.99, with 25 lectures, and has 5 subscribers.

You will learn about This program will convince you that a database is the most crucial element in any fundraising strategy. You will learn how to start, grow and maintain your database and brush up on your MS Excel skills. With your new database in place, you will learn how to use it in automated email programs (CRM platforms) You will receive a lot of practical ideas on how to set up a database on a mobile phone. Learn what to communicate to your computer and mobile phone database with content that stands out from the crowd. This course is ideal for individuals who are If you wish to be more successful in fundraising for a non-profit organisation, this course is a must for you! or The training will benefit people starting out in this sector, as well as experienced fundraisers. It is particularly useful for If you wish to be more successful in fundraising for a non-profit organisation, this course is a must for you! or The training will benefit people starting out in this sector, as well as experienced fundraisers.

Enroll now: Fundraising & Marketing for Non-Profits: Databases

Summary

Title: Fundraising & Marketing for Non-Profits: Databases

Price: $19.99

Number of Lectures: 25

Number of Published Lectures: 25

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: R749.99

Quality Status: approved

Status: Live

What You Will Learn

This program will convince you that a database is the most crucial element in any fundraising strategy.
You will learn how to start, grow and maintain your database and brush up on your MS Excel skills.
With your new database in place, you will learn how to use it in automated email programs (CRM platforms)
You will receive a lot of practical ideas on how to set up a database on a mobile phone.
Learn what to communicate to your computer and mobile phone database with content that stands out from the crowd.

Who Should Attend

If you wish to be more successful in fundraising for a non-profit organisation, this course is a must for you!
The training will benefit people starting out in this sector, as well as experienced fundraisers.

Target Audiences

If you wish to be more successful in fundraising for a non-profit organisation, this course is a must for you!
The training will benefit people starting out in this sector, as well as experienced fundraisers.

No organisation or business can survive without a proper database – it is the lifeblood of your organisation! This is as true for a non-profit organisation as it is for a big corporate company. Databases are the secret to your fundraising success. Show me ANY financially sustainable non-profit organisation and I can guarantee you that they have an updated, organised, segmented database.

On the other hand, show me a charity organisation constantly battling to keep their doors open, and I can guarantee you that it either does NOT have a database, or it’s too small to have any impact.

In Part 1 of this program,I will talk about Why we need a database, who needs to be included and where to find people to include in your contacts. I will also talk about setting up your database on a computer as well as a mobile phone.

Part 2 of the programwill be all about USING your databases. We will get a bit technical there, as I will look at how to do a mail merge and how to set up and use an automated email system. At this point, you cannot work only in Excel anymore.

Part 3 of the programis equally important as we will focus on COMMUNICATING to your databases. What will you say? How will you say it, and what is the most crucial thing to remember when communicating to your supporters?

This program focuses on using a database in the Fundraising and Marketing strategy of a non-profit organisation specifically. I will show you that a database is your most powerful tool. You will learn how to personalise your mass emails and monthly newsletter by merging your database with MS Outlook. We will also look into the details of using an automated email system. To help you, even more, there are 8 short videos to ensure you brush up on your MS Excel skills!

You will gain confidence and skills to use a database effectively to enhance your Fundraising and Marketing strategy.

The training is practical and explained so that you can apply it TODAY!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Annelise de Jager

Lecture 2: What is this training course all about and why do I need it?

Chapter 2: How to BUILD a computer and mobile phone database.

Lecture 1: Where does a database fit into your fundraising & marketing strategy?

Lecture 2: Who should be added to your database?

Lecture 3: Where to find people to add to your database.

Lecture 4: How to start a database if you have never done it before.

Lecture 5: How to set up a database on a mobile phone.

Lecture 6: Practical Tips for working on your database using MS Excel.

Chapter 3: How to USE your database to build a relationship with your supporters.

Lecture 1: How to NOT send emails.

Lecture 2: Communicate with your contacts using MS Word, Excel and Mail Merge Toolkit.

Lecture 3: The most important thing when using a database: Segmentation!

Lecture 4: Various options in using an automated email program (CRM platform)

Lecture 5: How to practically use an automated email program.

Chapter 4: Ensure GOOD CONTENT when communicating to your computer and phone database.

Lecture 1: Focus on the benefits, not the features of your organisation.

Lecture 2: How do you want the world to see your non-profit organisation?

Lecture 3: Make your content stand out

Lecture 4: How and what to communicate with your mobile phone database.

Chapter 5: Become confident and skilled in using MS Excel.

Lecture 1: How to use FIND in your Excel database

Lecture 2: How to use FILTER in your Excel database

Lecture 3: How to use FREEZE in your Excel database

Lecture 4: How to use HIDE COLUMNS in your Excel database

Lecture 5: How to use REMOVE DUPLICATES in your Excel database

Lecture 6: How to SORT INFORMATION in your Excel database

Lecture 7: How to SPLIT names and surnames in your Excel database

Lecture 8: How to ADD NAMES to all cells in your Excel database

Instructors

Annelise de Jager
An Inspirational Teacher focusing on Personal Growth.

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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