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Google SGE: A New SEO Challenge and Opportunity

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Google SGE: A New SEO Challenge and Opportunity, available at $199.99, has an average rating of 4.5, with 24 lectures, based on 2 reviews, and has 8 subscribers.

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You will learn about Discover and understand the use of generative AI by search engines Learn how to use the best of Google's AI technologies like Bard and Mum Master Google technologies like Vertex AI and Generative AI Studio and use them on your own data Understand the impact on content and how to create SGE friendly content Anticipate the arrival of generative AI in search engines and improve your site This course is ideal for individuals who are This course is ideal for SEO professionals, content marketers, website owners, digital marketing managers, and anyone interested in understanding and preparing for the integration of generative AI like ChatGPT into search engines. With concrete strategies and hands-on activities, learners will be able to optimize their sites and content for next-generation search. It is particularly useful for This course is ideal for SEO professionals, content marketers, website owners, digital marketing managers, and anyone interested in understanding and preparing for the integration of generative AI like ChatGPT into search engines. With concrete strategies and hands-on activities, learners will be able to optimize their sites and content for next-generation search.

Enroll now: Google SGE: A New SEO Challenge and Opportunity

Summary

Title: Google SGE: A New SEO Challenge and Opportunity

Price: $199.99

Average Rating: 4.5

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Discover and understand the use of generative AI by search engines
  • Learn how to use the best of Google's AI technologies like Bard and Mum
  • Master Google technologies like Vertex AI and Generative AI Studio and use them on your own data
  • Understand the impact on content and how to create SGE friendly content
  • Anticipate the arrival of generative AI in search engines and improve your site

Who Should Attend

  • This course is ideal for SEO professionals, content marketers, website owners, digital marketing managers, and anyone interested in understanding and preparing for the integration of generative AI like ChatGPT into search engines. With concrete strategies and hands-on activities, learners will be able to optimize their sites and content for next-generation search.

Target Audiences

  • This course is ideal for SEO professionals, content marketers, website owners, digital marketing managers, and anyone interested in understanding and preparing for the integration of generative AI like ChatGPT into search engines. With concrete strategies and hands-on activities, learners will be able to optimize their sites and content for next-generation search.

The integration of AI like ChatGPT into search engines is transforming how people discover and interact with information online. Are you ready?

In this practical course, you will learn how to optimize your SEO and content strategies for next-generation, AI-powered search results.

We dive deep into Google’s Search Generative Experience (SGE) and Microsoft’s Bing AI integration to understand exactly how conversational AI is reinventing the way people search. You’ll get hands-on practice with cutting-edge tools like Google’s Bard, Vertex AI, and the Bing chatbot to see first-hand how they work.

Gain strategic insights on keyword research, creating SGE-friendly content, maximizing long-tail searches, and more. The course also comprehensively covers building your own Google SGE simulator to accurately model impacts and rigorously test optimizations before implementation.

This course isn’t just about theory; it’s a blend of practical scripts and real-world examples. Understand the nuances of AI search behavior, analyze user intent, and craft content that truly resonates.

By the end, you’ll have the up-to-date knowledge and skills to refine your SEO and content for an AI-first world – where search is intelligent, conversational, and highly relevant. If you want to future-proof your business and get ahead of the curve, join me in mastering search in the age of AI.

Course Curriculum

Chapter 1: Introduction to Google SGE

Lecture 1: Advanced interactions with Large Language Models

Lecture 2: The arrival of chatbots in search engines

Lecture 3: Demo with Bing and Google: Strengths, differences, opportunities

Chapter 2: How Bard & Sidney work

Lecture 1: A recipe in continuous improvement mode

Lecture 2: Bard and Mum: Google's AIs

Lecture 3: GPT and Bing AI: Microsoft's AIs

Lecture 4: Appendix

Chapter 3: New SEO tools

Lecture 1: Google technologies (Vertex AI, Generative AI Studio, etc.)

Lecture 2: Using Palm 2 with the Google Cloud interface

Lecture 3: Create your own autonomous agents

Lecture 4: How to configure the Google search API

Lecture 5: Using the Google Search and Browsing API with agents

Lecture 6: Create custom dashboards with instructions

Chapter 4: Keyword research in the SGE era

Lecture 1: Bonus: Introduction to Google Colab [Optional]

Lecture 2: Automate keyword research with AI

Lecture 3: Tech: How to extract all the concepts learned by the AI?

Lecture 4: Very advanced strategies with Palm2

Chapter 5: Impact on content

Lecture 1: How to detect AI-generated content?

Lecture 2: Impact of E-E-A-T on content

Lecture 3: How to create SGE friendly content?

Chapter 6: Create your own Google SGE simulator

Lecture 1: The complete method to improve your site for search engines and AI

Lecture 2: Testing on your data on a specific topic

Lecture 3: Conclusion: Create your own simulator

Lecture 4: VertexAI and OpenAI costs

Instructors

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Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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