Google Tag Manager (GTM) Advanced Applications

Google Tag Manager (GTM) Advanced Applications, available at $69.99, has an average rating of 4.64, with 28 lectures, based on 428 reviews, and has 3656 subscribers.

You will learn about Advanced uses of Google Tag Manager. Track user interaction with Vimeo Videos on your site. How to use Data Layers. How to use custom events. Track Vimeo Video interactions in Google Analytics. Detect Ad Blockers and show a message to users who block the ads. Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example. Track and Create Universal User-Id view in Google Analytics Integrate CRM Data with Google Analytics Data This course is ideal for individuals who are Anybody who wants to take Google Tag Manager skills to next level It is particularly useful for Anybody who wants to take Google Tag Manager skills to next level.

Enroll now: Google Tag Manager (GTM) Advanced Applications

Summary

Title: Google Tag Manager (GTM) Advanced Applications

Price: $69.99

Average Rating: 4.64

Number of Lectures: 28

Number of Published Lectures: 25

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 25

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Advanced uses of Google Tag Manager.
Track user interaction with Vimeo Videos on your site.
How to use Data Layers.
How to use custom events.
Track Vimeo Video interactions in Google Analytics.
Detect Ad Blockers and show a message to users who block the ads.
Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
Track and Create Universal User-Id view in Google Analytics
Integrate CRM Data with Google Analytics Data

Who Should Attend

Anybody who wants to take Google Tag Manager skills to next level

Target Audiences

Anybody who wants to take Google Tag Manager skills to next level

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.�

Understanding & using Data Layers
Understanding and using Custom HTML tags in Google Tag Manager
Using data layers to push dynamic values and trigger Google Tag Manager
Track Vimeo Video interactions.
Use Custom JavaScript variables in GTM to detect Ad Blockers
Trigger message to users using Ad Blockers – really useful for ad supported sites.
Pass values to Google Analytics Custom Dimensions using Google Tag Manager
Track Ad Blockers in Google Analytics
Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
Write and read first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers
Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.�

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Before we proceed

Lecture 3: Preview Mode Updates

Chapter 2: Fundamentals

Lecture 1: Fundamentals Introduction

Lecture 2: Custom HTML Tags (New)

Lecture 3: Cookies, Local Storage and Session Storage

Lecture 4: Reading Cookies Using Google Tag Manager (New)

Lecture 5: Writing Cookies Using Google Tag Manager (New)

Lecture 6: Reading and Writing Local and Session Storage

Lecture 7: URL Variable Type

Chapter 3: Data Layers

Lecture 1: Data Layer in Google Tag Manager (Updated)

Lecture 2: Pulling Data From Data Layer (New)

Lecture 3: Pulling Values from Nested Data Layers (New)

Lecture 4: Dynamic Data Addition in Data Layers (New)

Chapter 4: Data Without Help from Developers

Lecture 1: Getting Query Parameters from URL to use them in Tags or Triggers (Updated)

Lecture 2: Getting Content from the Web Pages

Chapter 5: Advanced Tag Setting

Lecture 1: Tag Priority

Lecture 2: Custom Tag Firing Schedule

Chapter 6: Some Examples You Can Use

Lecture 1: Use Cases and Applications Introduction

Lecture 2: Display a message on your site with Google Tag Manager

Lecture 3: Detect Ad Blockers and show a message to Ad Blockers.

Lecture 4: Track Ad Blockers in GA4 as Events

Lecture 5: Custom Event Listener in GTM – Vimeo Video Tracking in Google Analytics

Chapter 7: Whats Next?

Lecture 1: More to Come

Lecture 2: Bonus Lecture

Instructors

Anil Batra
Speaker, Best Selling Instructor, Author and Executive

Rating Distribution

1 stars: 1 votes
2 stars: 4 votes
3 stars: 42 votes
4 stars: 149 votes
5 stars: 232 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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