Guy Kawasaki’s The Art of Evangelism
Guy Kawasaki’s The Art of Evangelism, available at $109.99, has an average rating of 4.74, with 66 lectures, based on 2162 reviews, and has 11162 subscribers.
You will learn about Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market Transform your sales and marketing from “closing deals” to converting true believers Craft a winning pitch and mantra for your product Hire, train, and deploy effective evangelists Optimize social media as a fast, free, and ubiquitous marketing platform This course is ideal for individuals who are Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products or Engineers and product managers who are introducing new products or Companies that need third-party developers and partners or My target audience is not people with more money than brains who want to buy market share and make a quick buck. It is particularly useful for Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products or Engineers and product managers who are introducing new products or Companies that need third-party developers and partners or My target audience is not people with more money than brains who want to buy market share and make a quick buck.
Enroll now: Guy Kawasaki’s The Art of Evangelism
Summary
Title: Guy Kawasaki’s The Art of Evangelism
Price: $109.99
Average Rating: 4.74
Number of Lectures: 66
Number of Published Lectures: 66
Number of Curriculum Items: 66
Number of Published Curriculum Objects: 66
Original Price: $129.99
Quality Status: approved
Status: Live
What You Will Learn
- Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
- Transform your sales and marketing from “closing deals” to converting true believers
- Craft a winning pitch and mantra for your product
- Hire, train, and deploy effective evangelists
- Optimize social media as a fast, free, and ubiquitous marketing platform
Who Should Attend
- Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
- Engineers and product managers who are introducing new products
- Companies that need third-party developers and partners
- My target audience is not people with more money than brains who want to buy market share and make a quick buck.
Target Audiences
- Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
- Engineers and product managers who are introducing new products
- Companies that need third-party developers and partners
- My target audience is not people with more money than brains who want to buy market share and make a quick buck.
Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.
I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.
Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!
This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.
In this course, you will learn how to:
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Define your cause, whether it is a business or a public interest concern
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Create a mantra, goals, and tactics to further your cause
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Effectively pitch and demo your product
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Use the stages of evangelism to accelerate your success
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Leverage social media to evangelize more widely
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Find, train, and recruit new evangelists
This course also includes:
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14 activitiesso you can immediately put your skills into practice
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My answers to frequently asked questions including: “What if my management doesn’t ‘get’ evangelism?”, “How do I differentiate my pitch?”, and “How do I evangelize a mundane product?”
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My tips and tricks for bringing your own cause, product, or service from idea to reality.
By the end of this course, you will ultimately learn how to establish your product or service as “good news”—far beyond simple “speeds and feeds.”
This course is for people who want to make a difference.If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
Course Curriculum
Chapter 1: Introduction to Evangelism
Lecture 1: Welcome
Lecture 2: What is Evangelism?
Lecture 3: Why Evangelism Matters
Lecture 4: Activity: Brainstorm Your Cause
Lecture 5: Are You Already An Evangelist?
Lecture 6: Introduction to Evangelism: FAQ
Chapter 2: Find A Cause
Lecture 1: Introduction
Lecture 2: What Is A Cause?
Lecture 3: Activity: Analyze 5 Qualities
Lecture 4: How Can You Create A Cause?
Lecture 5: DICEE & Curve Jumping
Lecture 6: Why Do People Join Causes?
Lecture 7: Activity: Why Join Your Cause?
Lecture 8: Find A Cause: FAQ
Chapter 3: Create A Plan
Lecture 1: Introduction
Lecture 2: Define Your Mantra
Lecture 3: Activity: Create Your Mantra
Lecture 4: Establish Goals
Lecture 5: Activity: Create Your Goals
Lecture 6: Devise Tactics
Lecture 7: Activity: Craft Your Tactics
Lecture 8: Create A Plan: FAQ
Chapter 4: Sow Your Evangelism Part 1: Your Pitch
Lecture 1: Introduction
Lecture 2: Your Pitch: Preparation
Lecture 3: Your Pitch: Practice
Lecture 4: Activity: Outline Your Pitch
Lecture 5: Tips & Tricks for Your Pitch
Lecture 6: Tips & Tricks for Your Close
Lecture 7: Activity: Optimize Your Pitch
Lecture 8: Sow Your Evangelism Part 1: FAQ
Chapter 5: Sow Your Evangelism Part 2: Your Principles
Lecture 1: Introduction
Lecture 2: Plant Many Seeds
Lecture 3: Let 100 Flowers Blossom
Lecture 4: Localize Your Efforts
Lecture 5: Activity: How Does Your Cause Affect Individuals?
Lecture 6: Ignore Titles
Lecture 7: Provide A Safe First Step
Lecture 8: Sow Your Evangelism Part 2: FAQ
Chapter 6: Social Media and Evangelism
Lecture 1: Introduction
Lecture 2: Social Media Tips & Tricks
Lecture 3: Activity: Optimize Your Social Media Profile
Chapter 7: Cultivate Your Evangelism
Lecture 1: Introduction
Lecture 2: Prune & Prioritize
Lecture 3: Activity: Prioritize Your Leads
Lecture 4: Follow Through
Lecture 5: Inspire, Don't Compete
Lecture 6: Beat Your Own Chest
Lecture 7: Activity: Celebrate Your Victories
Lecture 8: Cultivate Your Evangelism: FAQ
Chapter 8: Avoid the Traps of the Harvest Stage
Lecture 1: Introduction
Lecture 2: Avoid Superficiality
Lecture 3: Subjugate Yourself
Lecture 4: Remember Your Friends
Lecture 5: Activity: Keep in Touch
Lecture 6: Avoid Fanaticism
Lecture 7: Avoid the Traps of the Harvest Stage: FAQ
Chapter 9: Develop More Evangelists
Lecture 1: Introduction
Lecture 2: Why You Need Others for Your Cause
Lecture 3: How to Train
Lecture 4: How to Deploy
Lecture 5: Develop More Evangelists: FAQ
Lecture 6: Questions to Ask Evangelist Candidates
Lecture 7: Activity: Interview Candidates Effectively
Chapter 10: The Ethics of Evangelism
Lecture 1: Introduction
Lecture 2: The Moral Compass
Chapter 11: Conclusion
Lecture 1: Conclusion
Instructors
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Guy Kawasaki
Chief Evangelist of Canva
Rating Distribution
- 1 stars: 9 votes
- 2 stars: 22 votes
- 3 stars: 186 votes
- 4 stars: 623 votes
- 5 stars: 1322 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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