How to conduct market research in startups and small firms?

How to conduct market research in startups and small firms?, available at $64.99, has an average rating of 4.43, with 93 lectures, based on 668 reviews, and has 5882 subscribers.

You will learn about Spy on your competitors Estimate the size of the market and value of customers Draw conclusion on the structure of the market Find ideas how to develop your business Validate your ideas for new business using market data This course is ideal for individuals who are Analyst or Researchers or Small business manangers or Startupers It is particularly useful for Analyst or Researchers or Small business manangers or Startupers.

Enroll now: How to conduct market research in startups and small firms?

Summary

Title: How to conduct market research in startups and small firms?

Price: $64.99

Average Rating: 4.43

Number of Lectures: 93

Number of Published Lectures: 89

Number of Curriculum Items: 93

Number of Published Curriculum Objects: 89

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Spy on your competitors
Estimate the size of the market and value of customers
Draw conclusion on the structure of the market
Find ideas how to develop your business
Validate your ideas for new business using market data

Who Should Attend

Analyst
Researchers
Small business manangers
Startupers

Target Audiences

Analyst
Researchers
Small business manangers
Startupers

Many business mistakes are made due to insufficient market research. That’s why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I will show you 3 groups of market research methods:

Consulting methods
Online methods
Offline methods

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in areas such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some offline businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn mystery shopping, store checks, bottom-up, and top-down approaches, and others.

You will be able also to download many additional resources

Links to free presentations and movies showing examples of research
Links to books worth reading
Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions

We will use the following tools:

Excel
SimiarWeb
Keywords Planner by Google
Facebook Audience Insight
Facebook
Mobile market applications
Slideshare
Youtube
Our own tools/formats

Course Curriculum

Chapter 1: Introduction to the course

Lecture 1: Introduction to the course

Lecture 2: About me

Lecture 3: How to deal with Blurry image

Lecture 4: How to reach additional resources

Chapter 2: Introduction and consulting methods

Lecture 1: Market research methods for startups – introduction

Lecture 2: The Bottom-up aproach

Lecture 3: The Top-down approach

Lecture 4: Using bottom-up approach in practice

Lecture 5: Introduction to the ceramic tiles case

Lecture 6: Ceramic tile market – case to be solved

Lecture 7: Ceramic tile market – solution

Lecture 8: Ceramic tile market – solution in Excel

Lecture 9: Ceramic tile market – Presentation in Power Point

Lecture 10: Ovierview of Market Research methods

Chapter 3: Market research – offline methods

Lecture 1: Off-line research introduction

Lecture 2: Off-line interviews

Lecture 3: Being where your customer is

Lecture 4: Store checks

Lecture 5: Mystery shopping

Chapter 4: Market research online methods

Lecture 1: On-line research introduction

Lecture 2: Facebook Audience Insight

Lecture 3: How to creach Facebook Audience Insight

Lecture 4: Customer profiles on facebook

Lecture 5: SimilarWeb – tool to spy on your competition

Lecture 6: Keyword Planner by Google

Lecture 7: Slideshare and Youtube

Lecture 8: Markets for mobile applications

Lecture 9: World Bank Open Data – General remarks

Lecture 10: World Bank Open Data – How to use it

Lecture 11: Euromonitor

Lecture 12: Trading Economics

Lecture 13: Ubersuggest

Lecture 14: Online Storechecks – Introduction

Lecture 15: Online store-checks – What information you gather

Lecture 16: Online Storechecks – Cosmetics – Case Introduction

Lecture 17: Online Storechecks – Cosmetics – Available Data

Lecture 18: Online Storechecks – Cosmetics – Analysis by Brands

Lecture 19: Online Storechecks – Cosmetics – Analysis by Applications

Lecture 20: Online Storechecks – Cosmetics – Analysis by Size & Customer Group

Lecture 21: Crunchbase – Introduction

Lecture 22: Crunchbase – Case Study

Lecture 23: ChatGPT – Example of analyzing competition in the furniture industry

Chapter 5: Using Customer reviews

Lecture 1: Using Customer reviews – Introduction

Lecture 2: Using customer reviews – Source

Lecture 3: Using Customer reviews – Capterra Example

Lecture 4: Using Customer reviews – Case Introduction

Lecture 5: Using Customer reviews – Available Data

Lecture 6: Using Customer reviews – Analysis by Industry & Size of Firm

Lecture 7: Using Customer reviews – Customer Segment Size

Lecture 8: Sites for comparing products – Introduction

Lecture 9: Sites for comparing products – GetApp Example

Chapter 6: Other useful sources of information

Lecture 1: Gathering official data – Introduction

Lecture 2: Investor Relations example – Disney

Lecture 3: Investor Relations example – LPP

Lecture 4: Where you can find financial data on the companies

Lecture 5: How to figure out the strategy of other companies?

Lecture 6: Introduction to Consumer Research

Lecture 7: How to present results of market resarch analysis?

Chapter 7: How to identify and undrestand trends?

Lecture 1: Introduction into trends

Lecture 2: Google Trends

Lecture 3: Google Public Data

Lecture 4: Trendy Economy – public data

Lecture 5: Statista

Lecture 6: How to talk with experts?

Lecture 7: Where to find experts?

Chapter 8: Case study restaurant – how to find the right location for a restaurant?

Lecture 1: Introduction to the case study

Lecture 2: Introduction to analyzing locations for future restaurants

Lecture 3: Storechecks – how to use them to check specific location?

Lecture 4: Google Maps – how to use them to check specific location?

Lecture 5: On-demand marketplaces – how to use them to check specific location?

Lecture 6: Keyword Planner – how to use them to check specific location?

Lecture 7: Review sites – how to use them to check specific location?

Chapter 9: Case Study Restaurant – What concept should you choose?

Lecture 1: Introduction to choosing the right concept

Lecture 2: How to use storecheck to analyze restaurants?

Lecture 3: Franchising databases – how to use it to analyze restaurant concepts

Lecture 4: Marketplaces with recommendations – how to use them to analyze the concept

Lecture 5: Fanpages as a source of information about specific restaurant

Lecture 6: How to use Keyword Planner to analyze specific type of restaurant?

Lecture 7: How to use google trends?

Lecture 8: How to use ready made reports to analzy restaurant business?

Chapter 10: Case Study Restaurant -How to analyze your target group ?

Lecture 1: How to define a segment – target group

Lecture 2: Example of segmentation

Lecture 3: Introduction to analyzing the target group

Lecture 4: Off-line interview for known concepts

Lecture 5: Off-line interview for unknown restaurant concepts

Lecture 6: On-line interviews

Lecture 7: Marketplaces with recommendations – how to use them to analyze the target group

Chapter 11: Examples of presentations

Lecture 1: Useful examples of presentations

Chapter 12: Conclusions

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

1 stars: 21 votes
2 stars: 27 votes
3 stars: 130 votes
4 stars: 223 votes
5 stars: 267 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu