How To Discover Breakout Product Ideas

How To Discover Breakout Product Ideas, available at Free, has an average rating of 4.55, with 46 lectures, based on 73 reviews, and has 4292 subscribers.

You will learn about The Jobs to Be Done Framework Product Innovation Customer Discovery Identifying Customer Pain Understanding Motivations to Buy Reduce Product Risk Measure Product Success Finding Market Opportunities This course is ideal for individuals who are Product Managers or Company Executives or Entrepreneurs or Product Leaders It is particularly useful for Product Managers or Company Executives or Entrepreneurs or Product Leaders.

Enroll now: How To Discover Breakout Product Ideas

Summary

Title: How To Discover Breakout Product Ideas

Price: Free

Average Rating: 4.55

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The Jobs to Be Done Framework
Product Innovation
Customer Discovery
Identifying Customer Pain
Understanding Motivations to Buy
Reduce Product Risk
Measure Product Success
Finding Market Opportunities

Who Should Attend

Product Managers
Company Executives
Entrepreneurs
Product Leaders

Target Audiences

Product Managers
Company Executives
Entrepreneurs
Product Leaders

In this class, I’ll show you the proven techniques used to find untapped market opportunities and how to avoid the pitfalls of building a product that never gets traction.

My name is Chad Bockius and over the past twenty years I’ve built and managed products that have sold for millions of dollars, created new market categories and helped drive a company to an IPO.

At the end of this course, you’ll have the tools and knowledge to come up with better solutions, create products that hit the mark the first time and in the process accelerate your career or business.

The course builds on the Jobs to Be Done concept that Clayton Christensen popularized. I’ll share real-life examples and walk you through a Jobs to be Done Canvas that you can use for the products you’re building.

I designed this course for Product Managers, Executives or Entrepreneurs who want to build breakout products and can’t afford to miss the mark.

Feel free to look through the course description and content. I look forward to you joining the course and getting one step closer to building your own breakout products.

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Introduction

Lecture 2: The importance and failure of innovation

Lecture 3: Why products and companies fail

Lecture 4: Problem space vs. solution space

Lecture 5: Deciding where to start

Lecture 6: The Dropbox story

Lecture 7: Beware of HIPPOS, a cautionary tale

Chapter 2: Jobs To Be Done

Lecture 1: Finding a user's jobs to be done

Lecture 2: Case study: Dropbox

Lecture 3: How jobs to be done can fuel innovation

Lecture 4: The power of negative jobs

Lecture 5: ACTIVITY: Define the jobs to be done for an existing product or solution

Chapter 3: Understanding Your Customer's Situation

Lecture 1: Understanding your customers/users

Lecture 2: Example: hiring transportation for a business trip

Lecture 3: The power of customer visits

Lecture 4: Notice the small things

Lecture 5: ACTIVITY: Define the context of how your customers are trying to get a job done

Chapter 4: How to Understand Customer Pain

Lecture 1: The importance of understanding customer pain

Lecture 2: Have a beginner’s mindset

Lecture 3: Going beyond the obvious

Lecture 4: Kill the ego

Lecture 5: Customer feedback: what matters and what doesn’t

Lecture 6: A repeatable process of learning

Lecture 7: ACTIVITY: Capture pain that customers experience, forcing them to seek a change

Chapter 5: Customer Friction

Lecture 1: The silent killer of products

Lecture 2: Ikea Case Study

Lecture 3: 10X thinking

Lecture 4: Mindshare before market share

Lecture 5: The best thing since sliced bread…or is it?

Lecture 6: ACTIVITY: Define the friction points that are or could prevent adoption

Chapter 6: Customer Motivation

Lecture 1: A powerful force

Lecture 2: Understanding why customers buy

Lecture 3: Why I bought a lawn mower

Lecture 4: The five whys

Lecture 5: ACTIVITY: Capture the customer’s motivation to change

Chapter 7: Measuring Outcomes

Lecture 1: Defining and measuring customer success

Lecture 2: Getting to what's important

Lecture 3: Writing a good measurement statement

Lecture 4: Example: measuring the outcome of hiring transportation for a business trip

Lecture 5: ACTIVITY: Capture how your customers will measure success

Chapter 8: Finding Opportunity

Lecture 1: Underserved vs overserved

Lecture 2: WordPress vs. Medium

Lecture 3: Hotels vs. Airbnb

Lecture 4: ACTIVITY: Assess how your customers are currently being served

Chapter 9: Summary

Lecture 1: Pulling it all together

Lecture 2: Closing thoughts

Instructors

Chad Bockius
Entrepreneur, Product Junky, 2-Time CEO, Author

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 8 votes
4 stars: 33 votes
5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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