How to Invent a New Physical Product That People Will Buy

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Introduction

Lecture 2: What are Simple Products?

Lecture 3: The Wrong Way to Start Creating Your First New Product

Lecture 4: How to Pivot When Things Go Wrong

Lecture 5: How to Get Back on Your Feet When You Fall Down

Lecture 6: How to Study A Product Category to Create a New Product

Lecture 7: Simple Ways to Test Your New Idea or Product

Chapter 2: Elementary Market Research

Lecture 1: How to Find Out If Your Product Is Any Good

Lecture 2: Why You Need to Look for What Is Wrong With Your Big Idea

Lecture 3: Simple Market Research to Get You Started

Lecture 4: How Attribute Listing Helps You Create New Products

Lecture 5: A Fun Game That Makes A Point About Bad Products

Lecture 6: Another Simple Way to Test Your Idea

Chapter 3: How to Challenge Your Thinking

Lecture 1: Be Clear About Your Product's Features and Benefits

Lecture 2: Match Your Product's Benefits with the Right Prospects

Lecture 3: How to Use the Benefit Equation to Generate Ideas for New Products

Lecture 4: How the Three Circles of Pain Help You Judge Your Ideas

Lecture 5: How Engaging the Senses Helps You Create Desirable Products

Lecture 6: How Unique Form Can Differentiate Your Product and Make it Stand Out

Chapter 4: How to Make Your Product Sell by Satisfying "Human Needs"

Lecture 1: How Understanding Human Needs Helps You Create More Marketable Products

Lecture 2: How to Position Your Product According to Human Needs

Lecture 3: More Positioning Your Product Based on Human Needs

Lecture 4: How to Discover a Problem and Design a Solution

Lecture 5: How to Use Simulation Scenarios to Help Design Your Product

Lecture 6: Pitching a Product to Appeal to Your Prospect's Human Needs

Chapter 5: Your Product's Final Evaluation Checklist

Lecture 1: Introduction to Your Final Product Evaluation

Lecture 2: Q-1 Does Your Product Solve a Problem People Care About?

Lecture 3: Q-2. Do You Know How You Will Sell Your Product?

Lecture 4: Q-3. Does Your Product Fit Into an Existing Product Category?

Lecture 5: Q-4. Does Your Product Offer a Good Value?

Lecture 6: Q-5. Can You Get Intellectual Property to Protect Your Product?

Lecture 7: Q-6. Are Your Profit Margins High Enough to Be Profitable?

Lecture 8: Q-7 Can You Make Prototype to Test for Safety and Function?

Lecture 9: Q-8. Is Your Product Consumable or a One-Time Purchase?

Lecture 10: Q-9. Can Your Product Be Easily Manufactured?

Lecture 11: Q-10. Does Your Packaging Communicate Features and Benefits?

Lecture 12: Q-11. Can You Measure Your Product's True Sales Potential?

Lecture 13: Lesson 39: Q-12. Are You Fully Committed to Marketing Your Product?

Lecture 14: Congratulations! You Completed This Course. You Are on Your Way!