How to Make a Public Relations Communications Plan

The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course. This course is growing and getting better all the time. Buy it once and benefit from having lifetime access to all of the resources and templates that are added year over year.

Updated: We heard your feedback! We have created two new extensive lessons to walk you step-by-step through the hardest parts of communications planning that we have used in real large-scale communications plans:

• audience analysis and psychographics and

• a process to generate objectives and strategies

Why do I need a communications plan?

Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers.

So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?

In this era of social media and politically charged topics, it’s more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively. 

This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to:

• Do relevant researchand communicate that to your audience

• Perform meaningful analysisand come up with an effective strategy

• Identifyyour target audience and develop key messagesthat matter

• Pinpoint objectivesthat can be used to measure change

• Deal with negative situationsand emergencies

• Find tactics and channels that resonatewith your audience

• Effectively evaluate and measure your success

Making a communications plan doesn’t have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!