How to Test New Startup Ideas with Sramana Mitra

The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

I started blogging back in 2005 and became well-known in the technology startup circuit very early on. Tons of entrepreneurs started writing to me asking for advice and mentoring. At the time, I used to consult for lucrative clients who paid me $5000 a day for advice. The startups who approached me could not afford to match that pricing model.

But my passion was with startups. With entrepreneurs braving storms and turbulent seas to build something from nothing.

Fast forward to the fall of 2008. My first Entrepreneur Journeysbook was launched. We started experimenting with online mentoring roundtables.

Fast forward to 2010. One Million by One Million (1Mby1M), my global virtual accelerator was launched, the first of its kind in the world. From Silicon Valley, I was able to mentor entrepreneurs all over the world.

In this course, I will share case studies of such mentoring sessions.

I would like you to put both hats on: entrepreneur and investor.

Learn to think like an entrepreneur and refine your pitch.

Then switch.

Learn to think like an investor and poke holes at an entrepreneur pitch.

As you practice this way of thinking on the case studies I offer, you will develop muscle memory on the style of how to test startup ideas.

I hope, then, you can, on your own, start invalidating bad ideas.

I hope, then, you would have the intellectual honesty to discard ideas without legs.

I hope, then, you would hold out for the uncut gem that you can then polish to build your venture.

An entrepreneur I knew and admired who passed away used to say that entrepreneurship is like sculpture. You have to chisel your masterpiece out of a slab of marble.

Well, start chipping away on your stone!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!