ICO. Launch a DeFi Initial Coin Offering & Raise Investment

Course Curriculum

Chapter 1: Introduction. The Basics of Initial Coin Offering (ICO)

Lecture 1: Introduction to ICO Course

Lecture 2: What will you learn in this Course?

Lecture 3: ICO Dictionary. 57 important Terms

Lecture 4: What is ICO (ITO), Venture Capital, Crowdinvesting & IPO?

Lecture 5: Philosophy of investment in a decentralized economy

Lecture 6: Risks for investors. Models of investment Hygiene

Lecture 7: The basics of Crowdsale Business Model

Chapter 2: Fundamentals & Economy of ICOs

Lecture 1: Basic ICO Terms

Lecture 2: Tokens and Digital Assets

Lecture 3: Primary cost of one Token, Internal Value & Number of Tokens Issued for ICO

Lecture 4: Pre-Sale of Crypto Tokens

Lecture 5: Crowdsale. Appcoins Sale

Lecture 6: Models of Smart-Contracts

Chapter 3: Before ICO

Lecture 1: Ideal Initial Coin Offering

Lecture 2: Analysis of failed ICOs. Possible mistakes in preparation for ICO

Lecture 3: Does your company need ICO?

Lecture 4: ICO SCAM & Anti-Fraud

Lecture 5: How much does ICO cost? Planning ICO Budget

Lecture 6: Pre-ICO, ICO, Post-ICO (Pre-Sale, ITO / Crowdsale, Post-Sale)

Lecture 7: Geography of ICO

Lecture 8: Life after ICO & Fulfillment of Commitments

Chapter 4: Preparing your startup for an ICO

Lecture 1: Conditions for ICO investors. 20 tips

Lecture 2: Milestones, Roadmap & Development plan

Lecture 3: ICO Campaign Plan and Timeline

Lecture 4: Startup Team and External Advisors

Lecture 5: Financial, Marketing and Business Plan Outline

Lecture 6: Attraction of investors and model of distribution of tokens

Lecture 7: Bounty campaign

Lecture 8: Executive Summary

Lecture 9: Pre-announcement & Community Involvement. Community Management

Lecture 10: White Paper Structure

Lecture 11: Yellow Paper, Onepage & Lightpaper

Lecture 12: Stock Exchange Token Listings

Chapter 5: Website, video and presentation materials

Lecture 1: Naming, Design & Brandbook

Lecture 2: Work on the Website

Lecture 3: Structure of the ICO Website

Lecture 4: Video Production

Lecture 5: Project Blog and Social Channels

Lecture 6: Email Marketing

Chapter 6: Legal scheme and Legal Aspects of ICO

Lecture 1: ICO Legal Terms

Lecture 2: How to conduct an ICO and not break the law?

Lecture 3: Criminal Liability

Lecture 4: Know Your Customer (KYC)

Lecture 5: Tax aspects of ICO

Lecture 6: What is a Token from a Legal Point of View?

Lecture 7: Checking Token on Securities

Lecture 8: Preparation of the Offer

Lecture 9: Risks & Due Diligence

Lecture 10: Escrow, Anti-Scam & Multi-sig Wallets

Lecture 11: Choice of jurisdiction and company registration for ICO

Lecture 12: Organizational Structure

Lecture 13: ICO for the Fund

Lecture 14: ICO in Hong Kong

Lecture 15: ICO in Canada

Lecture 16: ICO in Singapore

Lecture 17: ICO in the USA

Lecture 18: ICO in Malaysia

Lecture 19: ICO in Israel

Lecture 20: ICO in Liechtenstein

Lecture 21: ICO in Switzerland & Crypto Valley

Lecture 22: Ban on ICO in China

Lecture 23: ICO in Japan

Lecture 24: Selecting a Bank and Registering a Bank Account

Chapter 7: Promotion of ICO: marketing and PR campaign

Lecture 1: ICO Promotion Terms

Lecture 2: ICO Target Audience

Lecture 3: Media plan. 23 channels for a successful ICO Promotion

Lecture 4: Content Marketing & Writing Articles

Lecture 5: Targeted Blockchain & Cryptocurrency Traffic

Chapter 8: Technical development for ICO

Lecture 1: Technical Development Terms

Lecture 2: 7 Blockchain Infrastructure Providers & Platforms for the Tokens Issue

Lecture 3: Blockchain Programming Languages. Solidity. Hiring Programmers and Developers

Lecture 4: Technological audit of Smart Contracts

Lecture 5: Anti-phishing & Blockchain Cybersecurity Rules

Lecture 6: ICO Support

Chapter 9: Token Sale

Lecture 1: Token Sale Terms

Lecture 2: Instruction for buyers of the Token

Lecture 3: Token Crowdsale

Lecture 4: Storage and Transfer of Funds received by ICO

Lecture 5: After ICO

Chapter 10: How to Launch a successful ICO? Full ICO Checklist

Lecture 1: Initial Coin Offering Campaign Checklist. 110 Steps

Lecture 2: Useful Links

Lecture 3: And one more test for Subtitles