Impact of Social Media on the Logistics

Course Curriculum

Chapter 1: Introduction

Lecture 1: Infos about me

Lecture 2: Who is this course for

Lecture 3: What you will get out of it

Chapter 2: Complexity of Modes of Transport in the Supply Chain

Lecture 1: Introduction

Lecture 2: Rail Freight – the real opportunity

Lecture 3: Commercial management of Road Freight

Lecture 4: Sea Freight and types of containers

Lecture 5: Sea Freight and future technologies

Lecture 6: Speed matters in the Supply Chain – Air Freight

Chapter 3: Complexity of the Transport

Lecture 1: The new role of the driver

Lecture 2: Geofencing and advantages explained

Lecture 3: Challenge the management of empty spaces

Lecture 4: Time to rethink

Chapter 4: Types of Warehousing

Lecture 1: Financial impact of location, good warehouses and financingon the operation

Lecture 2: 5 Key points – ambient and dry

Lecture 3: Temperature controlled

Lecture 4: Multi – users

Lecture 5: Bonded Warehouse

Lecture 6: Innovative new bays

Chapter 5: Warehouse Architecture

Lecture 1: Importance of the Pick rate

Lecture 2: Wide Aisle

Lecture 3: Narrow Aisle

Lecture 4: Very Narrow Aisle

Lecture 5: How to drive efficiencies

Lecture 6: Dedicated bays

Lecture 7: Floating bays

Lecture 8: Conclusion

Chapter 6: Why do Companies use Social Media

Lecture 1: Advantage of Social Media in the product development stage

Lecture 2: Develop a customer base prior launch

Lecture 3: Finding early brand advocates

Lecture 4: Gaining Trust

Chapter 7: Performance Management

Lecture 1: Social Media gives us Information before Interaction

Lecture 2: Real Case -impact of social media

Lecture 3: How to apply the information into an operation

Lecture 4: The evolution of the driver job to a company ambassador

Lecture 5: Conclusion

Chapter 8: Manufacturing-Retail-Production Challenges

Lecture 1: Introduction

Lecture 2: Gamification introduced by Coca Cola

Lecture 3: Coca Cola and intelligent vending machines

Lecture 4: Legislation issues for Coca Cola

Lecture 5: Influence of Social Media on the marketing of Cocal Cola

Lecture 6: Coca Cola and the introduction of personalisation

Lecture 7: Smart wearable technologies

Lecture 8: Northface and the move to a cross over brand

Lecture 9: Northface and the impact of social media and technology

Chapter 9: Connectivity in the Supply Chain- Time to Rethink

Lecture 1: Consumers expect personalised interactions

Lecture 2: What works today is not gonna work tomorrow