Indian E-Commerce Industry Deep Dive

Introduction

Indian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030.  India is expected to become the 3rd largest global e-commerce market by 2026.  Industry is composed of  companies with different business models.   E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc.   Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects.  This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry.  It will also help consultants working on projects related to E-commerce industry. 

Salient Features

• The instructor bring the experience of  teaching this course at top b-schools in India including top IIMs and ISB.

• Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years.

• Many interesting stories and use cases have been included.

• The industry data will be updated periodically to reflect the latest trends.

COURSE CONTENTS

Overview of Indian E-Commerce Industry

• Size, Growth and Segments

• Growth Drivers

• Category wise Sales

• Sourcing and Inventory Models

Online Groceries

• Size and Growth

• Business Models

• Analysis of Inventory and Hyper Local Model

Big Basket

• Financial Performance over the years

• Analysis of Business Segments

• Private Labels and Loyalty Program

Grofers Turnaround Story

Online Furniture

• Overview

• Analysis of Pepperfry’s Business Model and Performance

Comparison of Flipkart and Amazon (India)

• Customer Engagement

• Market shares in Top Categories

• Festive season performance

• Last Mile delivery

• Financial performance

Acquisition Strategy of Flipkart and Amazon (India)

• Flipkart’s acquisitions

• Amazon – Future Retail story

• Why Amazon is acquiring minority stake in Indian Retail companies?

Story of Snapdeal

• Uptrend in 2014-16

• Crisis in 2017

• Mini-turnaround after 2017

Jiomart

• Business Model

• Milestones and acquisitions

B2B E-Commerce

• Importance of MSMEs in B2B E-Commerce segment

• Analysis of Indiamart’s Business Model

• Analysis of Udaan’s Business Model

ONDC

• What is it?

• How it is going to impact Indian E-Commerce industry?

Future Trends in Indian E-commerce Industry

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• 4 stars: 9 votes
• 5 stars: 22 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!