Intro to Design Thinking: Innovation Strategy for Business

Intro to Design Thinking: Innovation Strategy for Business, available at $19.99, has an average rating of 3.2, with 29 lectures, based on 19 reviews, and has 1260 subscribers.

You will learn about Understand the design thinking process and how to apply it for businesses Learn how to think like a designer and design new experiences or products for your consumers See how you may be able to tackle a business problem differently and find new business opportunities Lifetime access to course materials 30 day money back guarantee – completely risk-free! This course is ideal for individuals who are Business People looking for inspirations to look aty our business in a new light and to see new opportunities or Product People looking for the new business / product ideas or Marketing People looking for new ways to position their products or NOT for Designers (Product Designers, UX Designers, etc.) – why would you need a course to teach you how to think like a designer if you are already one? It is particularly useful for Business People looking for inspirations to look aty our business in a new light and to see new opportunities or Product People looking for the new business / product ideas or Marketing People looking for new ways to position their products or NOT for Designers (Product Designers, UX Designers, etc.) – why would you need a course to teach you how to think like a designer if you are already one?.

Enroll now: Intro to Design Thinking: Innovation Strategy for Business

Summary

Title: Intro to Design Thinking: Innovation Strategy for Business

Price: $19.99

Average Rating: 3.2

Number of Lectures: 29

Number of Published Lectures: 29

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the design thinking process and how to apply it for businesses
Learn how to think like a designer and design new experiences or products for your consumers
See how you may be able to tackle a business problem differently and find new business opportunities
Lifetime access to course materials
30 day money back guarantee – completely risk-free!

Who Should Attend

Business People looking for inspirations to look aty our business in a new light and to see new opportunities
Product People looking for the new business / product ideas
Marketing People looking for new ways to position their products
NOT for Designers (Product Designers, UX Designers, etc.) – why would you need a course to teach you how to think like a designer if you are already one?

Target Audiences

Business People looking for inspirations to look aty our business in a new light and to see new opportunities
Product People looking for the new business / product ideas
Marketing People looking for new ways to position their products
NOT for Designers (Product Designers, UX Designers, etc.) – why would you need a course to teach you how to think like a designer if you are already one?

Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you’re sitting on. The device you’re looking at. The grocery store around the corner, the car that’s parked out front, everything has been designed. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits.

You do want higher profits, right?

If so, you need to check out this course. This course teaches you how to think like a designer, and how to design an experience that will delight your consumers.

This course is not intended for designers. They already know how to think like a designer – they’re making a career out of it. This course is designed for business people. This course doesn’t start at the design process – this course has a strong emphasis on what happens before you start designing. As business people, we know that we do not have the luxury to have someone else tell us what needs designing, what needs to be re-imagined. We have to come up with the business problem all on our own! This course aims to help you do exactly that.

This course also is not intended to replace designers. While this course will teach you the design process, there are professionals out there who specialize in design. No man is an island. Adding talent to your team is always a good idea (budget permitting).

What this course will do is to get your creative juices flowing! Besides teaching you the process, this course is also filled with real-world case studies to serve as inspirations and examples. And perhaps you’ll discover that you’re not just a business person, but there is an inner-designer within you! And you may find a whole new market that creates new opportunities for your business. Or you may come up with the next can’t-do-without product that would significantly add to your bottom line.

Are you up for the challenge? Are you ready to bring out the creative genius in you?

Course Curriculum

Chapter 1: What is Design Thinking?

Lecture 1: Nice to meet you!

Lecture 2: Course introduction

Lecture 3: What is design thinking?

Lecture 4: Case study – what is the problem?

Chapter 2: Getting Started with the Design Thinking Process

Lecture 1: Design thinking process

Lecture 2: Understand the problem

Lecture 3: What is the bigger picture?

Lecture 4: Alternative considerations and case study

Lecture 5: Gathering Insights

Lecture 6: Ethnographic research and observation framework

Chapter 3: Design Thinking Tool: Developing a Persona

Lecture 1: Why develop personas?

Lecture 2: Branding Basics: Target Consumer

Lecture 3: What are Personas?

Lecture 4: Framework for Persona development

Lecture 5: Persona example

Lecture 6: More persona examples

Lecture 7: Persona resources

Chapter 4: Using Design Thinking to Find a Solution

Lecture 1: Case Study: Denmark Food Service

Lecture 2: Defining a point of view

Lecture 3: Prototyping and testing

Lecture 4: Prototype & Test Example: Nordstorm

Lecture 5: Why prototype?

Lecture 6: Final execution

Lecture 7: Case Study: Denmark Food Service Conclusion

Lecture 8: Class wrap up

Lecture 9: Facebook group

Chapter 5: BONUS SECTION: Mapping the Consumer Decision Journey

Lecture 1: Section Introduction

Lecture 2: BONUS LECTURE: Consumer Decision Journey Overview

Lecture 3: BONUS LECTURE: Consumer Decision Journey Examples

Instructors

Jeannie Chan
Strategist & Marketer for businesses large and small

Rating Distribution

1 stars: 1 votes
2 stars: 6 votes
3 stars: 5 votes
4 stars: 4 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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