Introduction to Modern Marketing Analytics – 2022
Introduction to Modern Marketing Analytics – 2022, available at $59.99, has an average rating of 4.65, with 21 lectures, 3 quizzes, based on 57 reviews, and has 2759 subscribers.
You will learn about Install Oribi on Your Website Create Magic and Custom Event Track Performance with UTMs Create Funnels and Explore Your Visitors' Journey Analyze Channel Performance and Traffic Sources Generate Insights with Correlations Understand Marketing Attribution Create and Customize Performance Reports Understand Discrepancies Between Oribi and Google Analytics This course is ideal for individuals who are Agency Owners or Business Leaders or Web and Marketing Analysts or Analytical Leads and Consultants or Digital Marketers It is particularly useful for Agency Owners or Business Leaders or Web and Marketing Analysts or Analytical Leads and Consultants or Digital Marketers.
Enroll now: Introduction to Modern Marketing Analytics – 2022
Summary
Title: Introduction to Modern Marketing Analytics – 2022
Price: $59.99
Average Rating: 4.65
Number of Lectures: 21
Number of Quizzes: 3
Number of Published Lectures: 21
Number of Published Quizzes: 3
Number of Curriculum Items: 25
Number of Published Curriculum Objects: 25
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Install Oribi on Your Website
- Create Magic and Custom Event
- Track Performance with UTMs
- Create Funnels and Explore Your Visitors' Journey
- Analyze Channel Performance and Traffic Sources
- Generate Insights with Correlations
- Understand Marketing Attribution
- Create and Customize Performance Reports
- Understand Discrepancies Between Oribi and Google Analytics
Who Should Attend
- Agency Owners
- Business Leaders
- Web and Marketing Analysts
- Analytical Leads and Consultants
- Digital Marketers
Target Audiences
- Agency Owners
- Business Leaders
- Web and Marketing Analysts
- Analytical Leads and Consultants
- Digital Marketers
UPDATE: Oribi has recently been acquired by LinkedIn and the tool is no longer available to the public. As such, this course is a theoretical introduction to marketing analytics, as the students would not be able to use the tool in real-time.
Getting lost in endless piles of data? Wondering where your visitors are coming from? Looking for a way to turn your data into action?
Well… this might be just the course for you!
Welcome to Introduction to Modern Marketing Analyticswith Oribi, your comprehensive guide to using marketing analytics in the data-abundant world of today. In this course, you will become familiar with what marketing analytics are, how they can be measured effectively, and the implications they can have on your business’s success.Taught through the medium of Oribi, a modern marketing analytics tool, this course includes industry-sourced examples and hands-on exercises that will help you optimize and strategize your marketing efforts for maximum impact!
In this course, you’ll learn how to:
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Implement the Oribi tracking code on your website without the need for a developer.
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Create magic events (from scratch and via the catalog) to track specific business KPIs.
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Distinguish between an account and an ecosystem.
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Identify and analyze correlations between different website events.
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Build and use UTMs to track your campaign performance.
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Create funnels and explore your visitor journeys.
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Analyze your channels and learn what’s leading to the most/least conversions.
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Attribute and pinpoint what marketing channel sequence leads to a conversion.
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Create stunning reports in a matter of minutes.
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Connect email addresses to match journeys to your top prospects.
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Use Oribi’s smart filters to look into journeys of specific segments.
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Integrate Facebook Ads, Google Analytics, and MailChimp into your Oribi account.
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And much, much more!
What is Oribi?
You might be thinking, marketing analytics sounds great… but what exactly is Oribi?Analyzing your marketing efforts without software can be draining and anything but efficient, exactly what marketing efforts are against! Oribi is a marketing analytics tool that helps you analyze and optimize all of your marketing efforts, all in one place. From eCommerce purchases to website micro-conversions, Oribi can assist you in identifying when someone visits, leaves, interacts with, or makes a purchase from your site, and most importantly, why. In short, Oribi can help you turn endless data and reports into optimized, easy-to-understand solutions so you can take actionable steps for your business growth.
Course Curriculum
Chapter 1: Getting Started with Oribi
Lecture 1: Introduction
Lecture 2: What are Marketing Analytics?
Lecture 3: What is Oribi?
Lecture 4: Install Oribi on Your Website
Lecture 5: Exercise Files and Resources
Chapter 2: Magic Events and UTM Tracking
Lecture 1: Create Your First Magic Event
Lecture 2: Manage and Create Custom Events
Lecture 3: Export Custom Events to Marketing Platforms
Lecture 4: Configure Exported Events in Facebook Ads and Google Analytics
Lecture 5: Track Performance with UTMs
Chapter 3: Funnels, Visitor Journeys, Correlations and Attribution
Lecture 1: Create Your First Funnel
Lecture 2: Explore Your Visitors' Journey
Lecture 3: Generate Insights with Correlations
Lecture 4: Understand Marketing Attribution
Chapter 4: Reporting and Insights
Lecture 1: Create and Customize Performance Reports
Lecture 2: Understand Discrepancies Between Oribi and Google Analytics
Chapter 5: Project: Identify a KPI and Generate an Insight with Oribi
Lecture 1: Part 1: Identify a KPI and Create a Tailored Magic Event
Lecture 2: Part 2: Extract an Insight with Correlations
Chapter 6: Conclusion
Lecture 1: Account and Ecosystem Settings
Lecture 2: Oribi's Chrome Extension
Lecture 3: Final Thoughts
Instructors
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Lachezar Arabadzhiev
Founder and CEO -
SkildLabs Inc.
Building Better Learning Experience!
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 10 votes
- 4 stars: 17 votes
- 5 stars: 29 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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