Jobs To Be Done Method | Mastering Customer Needs
Jobs To Be Done Method | Mastering Customer Needs, available at $49.99, has an average rating of 4.21, with 23 lectures, 2 quizzes, based on 93 reviews, and has 1341 subscribers.
You will learn about Build better products and services Drive innovative thinking and product development Uncover your customers true motivations Conduct revealing customer interviews This course is ideal for individuals who are Product managers, product owners, designern, marketing managers or Customer insights analysts and researchers or Consultants & coaches working in the field of innovation or Innovators that want to create better products & servives or Entrepreneurs who want to optimize their product/service fit It is particularly useful for Product managers, product owners, designern, marketing managers or Customer insights analysts and researchers or Consultants & coaches working in the field of innovation or Innovators that want to create better products & servives or Entrepreneurs who want to optimize their product/service fit.
Enroll now: Jobs To Be Done Method | Mastering Customer Needs
Summary
Title: Jobs To Be Done Method | Mastering Customer Needs
Price: $49.99
Average Rating: 4.21
Number of Lectures: 23
Number of Quizzes: 2
Number of Published Lectures: 22
Number of Published Quizzes: 2
Number of Curriculum Items: 29
Number of Published Curriculum Objects: 28
Original Price: $49.99
Quality Status: approved
Status: Live
What You Will Learn
- Build better products and services
- Drive innovative thinking and product development
- Uncover your customers true motivations
- Conduct revealing customer interviews
Who Should Attend
- Product managers, product owners, designern, marketing managers
- Customer insights analysts and researchers
- Consultants & coaches working in the field of innovation
- Innovators that want to create better products & servives
- Entrepreneurs who want to optimize their product/service fit
Target Audiences
- Product managers, product owners, designern, marketing managers
- Customer insights analysts and researchers
- Consultants & coaches working in the field of innovation
- Innovators that want to create better products & servives
- Entrepreneurs who want to optimize their product/service fit
Have you ever wondered why customers REALLY buy products?
Spoiler: It is quite often NOT because of your products’ functionality.
This course is designed to provide a hand-on and time-efficientoverview of the Jobs To Be Done (JTBD) methodology. By the end of this course, you will be able to implement JTBDin your organization and use it in your daily job to better understand customer needs, innovate effectively, and optimize your product or service and differentiate your offerings.
This Course is Perfect for you if you:
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Product managers, product owners, marketing & strategy managers, analysts, researchers, designers
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Business owners, entrepreneurs and innovators that want to create better products & servives
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Consultants, coaches working in the field of innovation
Course Topics:
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Conduct customer interviews and customer research with the JTBD methodology
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Analyse and synthesize data to unlock customer insights
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Define customer value propositions based on your insights
10+ JTBD-Related Methods Covered in the Course:
Interview Process, Job Statement, Job Executor, Main & Related Jobs, Pain & Gain (Needs) Analysis, Empathy Map, Jobs To Be Done Framework, Job Prioritization, Value Proposition Canvas, Business Model Canvas, Design Thinking, Lean Startup
What Does the Course Include?
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1.5 hrs of video content, mixed between theory and practical demonstrations
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30 minutes of practice assignments and quizzes to further train your skills
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A course handout to facilitate learning and as a reference guide for your daily work
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Practical templates to apply in your own projects
What Can You Do After the Course?
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You will be confident with the most important terms and tools of JTBD
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You will be able to develop outstanding products and services that really fulfil customers’ needs
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You will improve your innovative thinking and research skills
Available Certificates upon Course Completition
To showcase your newly acquired knowledge upon completing the course, you have three options:
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You can download the Udemy certificate of completition for free (no learning success verification).
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You also have the option to request a more detailed Confirmation of Attendance from Responsive Strategy for a small processing fee (no learning success verification).
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If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.
Why Should You Buy the Course from Me?
I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.
Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far
So, go ahead and get the course! I look forward to welcoming you in my videos.
Warm regards,
Julia
PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
Course Curriculum
Chapter 1: Welcome and Introduction
Lecture 1: What are you going to learn in this course?
Lecture 2: What is Job To Be Done (JTBD)
Lecture 3: Why is JTBD Methodology Important in Today's Markets?
Lecture 4: Handout and tips how to work with this course
Chapter 2: JTBD and its Core Concepts
Lecture 1: History and Evolution of JTBD
Lecture 2: The 3 Dimensions of a "Job"
Lecture 3: Job Executor, Main & Related Jobs, Job Statement
Lecture 4: JTBD vs Design Thinking vs Lean Startup
Chapter 3: Interview and Research
Lecture 1: Best Practice JTBD – The Process Explained
Lecture 2: Interview Preparation
Lecture 3: Demo – Qualitative Interview
Lecture 4: Alternative Research Methods
Chapter 4: Analysing and Synthesizing Data
Lecture 1: Identify Pains and Gains
Lecture 2: Optional: Work with an Empathy Map
Lecture 3: Identify your Jobs To Be Done on 3 Dimensions
Lecture 4: Prioritize your Jobs To Be Done
Lecture 5: Write a Job Statement for the Most Important JTBD
Chapter 5: Uncovering Innovation Opportunities
Lecture 1: Integration JTBD with Value Proposition (VPC) and Business Model Canvas (BMC)
Lecture 2: Find your Innovation Sweet Spot
Chapter 6: Summary and Goodbye
Lecture 1: Summary and Wrap Up
Lecture 2: Congratulations!
Chapter 7: Next Steps to Take
Lecture 1: Bonus Lecture: Certificates, Coaching and More Courses
Instructors
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Julia Lettinger
Expert in Corporate & Business Strategy -
Dr. Felix Claus
Excel | SAP | NLP – Training & Online Courses -
Videokurs Manufaktur
Produktionsfirma für Videokurse und Erklärvideos -
Responsive Strategy Academy
Strategies for digital markets
Rating Distribution
- 1 stars: 3 votes
- 2 stars: 4 votes
- 3 stars: 16 votes
- 4 stars: 36 votes
- 5 stars: 34 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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