KAM – Key Account Management – made simple

KAM – Key Account Management – made simple, available at $59.99, has an average rating of 4.2, with 20 lectures, 1 quizzes, based on 546 reviews, and has 2041 subscribers.

You will learn about What is KAM (Key Account Management) about What do you need to implement KAM (Key Account Management) Implications and benefits of implementing KAM (Key Account Management) Differences between traditional sales and KAM (Key Account Management) The different stages of KAM (Key Account Management) This course is ideal for individuals who are Sales people or Students at end of their studies or Professionals from any area looking for a sales role or Entrepreneurs or Business Managers or Sales Directors or Sales leads It is particularly useful for Sales people or Students at end of their studies or Professionals from any area looking for a sales role or Entrepreneurs or Business Managers or Sales Directors or Sales leads.

Enroll now: KAM – Key Account Management – made simple

Summary

Title: KAM – Key Account Management – made simple

Price: $59.99

Average Rating: 4.2

Number of Lectures: 20

Number of Quizzes: 1

Number of Published Lectures: 20

Number of Published Quizzes: 1

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $69.99

Quality Status: approved

Status: Live

What You Will Learn

What is KAM (Key Account Management) about
What do you need to implement KAM (Key Account Management)
Implications and benefits of implementing KAM (Key Account Management)
Differences between traditional sales and KAM (Key Account Management)
The different stages of KAM (Key Account Management)

Who Should Attend

Sales people
Students at end of their studies
Professionals from any area looking for a sales role
Entrepreneurs
Business Managers
Sales Directors
Sales leads

Target Audiences

Sales people
Students at end of their studies
Professionals from any area looking for a sales role
Entrepreneurs
Business Managers
Sales Directors
Sales leads

Master Key Account Management with Our Expert-Led Course!

Are you ready to build and maintain strong relationships with your most valuable customers?

Join the author of the bestselling books “Career Path Compass” and “Sales is my Passion” in this comprehensive course: “KAM – Key Account Management Made Simple”.

Why This Course is Essential:

Strengthen Customer Relationships: Learn how to build and maintain strong relationships with key accounts.
Increase Revenue and Profitability: Focus on the right accounts and opportunities to boost your sales.
Enhance Competitive Advantage: Deliver value-added solutions and services to enhance customer loyalty.

What You’ll Learn:

Benefits and Challenges of KAM: Understand the advantages and obstacles of Key Account Management and how to overcome them.
Identifying Key Accounts: Learn the criteria and methods for selecting and segmenting key accounts.
Roles and Responsibilities: Discover the roles of key account managers and other stakeholders in the KAM process.
KAM Process Steps: Master the steps and techniques of the Key Account Management process.
Developing Key Account Plans: Use tools and frameworks to create and execute effective key account plans.
Best Practices: Tips for creating value, trust, and satisfaction to enhance customer retention and loyalty.

By the End of This Course, You Will:

Analyze Key Accounts: Recognize and analyze the needs, expectations, and potential of key accounts.
Communicate Persuasively: Engage effectively with key account decision-makers and influencers.
Solve Problems Creatively: Use strategic, analytical, and creative thinking to solve problems for key accounts.
Collaborate for Success: Work internally and externally to deliver customized solutions.
Measure Your Impact: Track and improve the results of your key account management efforts.

Who Should Enroll?

This course is perfect for anyone looking to enhance their Key Account Management skills and grow their career. No prior experience is required—just an open mind and a willingness to learn.

Flexible Learning:

Self-Paced: Access the course anytime, anywhere, on any device.
Interactive: Engage with other learners and the instructor through our discussion forum.

Bonus Materials:

Sales Tests and Business Cases: Practice with real case situations and job interview scenarios, complete with proposed solutions.

Hear from Our Students:

Radu Ursacescu: “Very useful… Many negotiation courses are theoretical/academic. Amaro put a very personal/practical touch on his course.”
Ratcliff K: “This is another league.”
Arjen B: “Very high level and pragmatic.”
LaQuadraStore: “I’ve been struggling with bossy buyers and this training helped me understand them and how to tackle it.”

Don’t miss this opportunity to master Key Account Management and elevate your career. Enroll now and start your journey towards a more successful and rewarding life!

Course Curriculum

Chapter 1: KAM – Key Account Management – made simple

Lecture 1: Introduction: Course scope, structure, content and lessons

Lecture 2: KAM General considerations

Lecture 3: The Sales approach and Account Management Spectrum

Lecture 4: Where do you stand and how to take the journey

Lecture 5: The Decision making units and processes

Lecture 6: Traditional sales VS KAM Task

Lecture 7: Current position > Desired position

Chapter 2: Practicalities = Screenshots and step by step guides of each tool

Lecture 1: Contact Matrix

Lecture 2: Supporters and opponents

Lecture 3: Kralijc Matrix

Lecture 4: Goals Roles Objectives

Lecture 5: Pareto 80/20 rule in KAM

Lecture 6: Marketing Plans

Lecture 7: Swot analysis

Lecture 8: Account Plans

Lecture 9: Customer classification

Chapter 3: Powerful scenes of proposals, negotiation and deal closing

Lecture 1: Negotiation from the movie "Jobs"

Lecture 2: Power negotiation from the movie "Dark Knight"

Lecture 3: Proposal and negotiation scene from the "Godfather"

Chapter 4: Practice Section (Sales test & Case Studies)

Chapter 5: Bonus lesson= All documents, templates and support material

Lecture 1: Bonus lecture

Instructors

Amaro Araujo
Bestselling Author, International Sales & Negotiation Expert

Rating Distribution

1 stars: 10 votes
2 stars: 20 votes
3 stars: 115 votes
4 stars: 193 votes
5 stars: 209 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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