Kano Analysis Expert – Basics to Advanced (Accredited)

Kano Analysis Expert – Basics to Advanced (Accredited), available at $69.99, has an average rating of 4.35, with 17 lectures, 2 quizzes, based on 83 reviews, and has 617 subscribers.

You will learn about Understand customer needs and expectations using the Kano Analysis to enhance your product development and service offerings. Learn to prioritize customer needs effectively, leading to higher customer satisfaction and reduced dissatisfaction. Go beyond basic theory and gain practical skills with tools like Microsoft Excel templates to conduct Kano Analysis at a larger scale. Analyze customer responses using advanced Excel functions (INDEX, XMATCH, COUNTIF) for accurate and efficient results. Classify product features into categories: Must-be Quality, One-dimensional Quality, Attractive Quality, Indifferent Quality, and Reverse Quality. Prioritize features and present the summary in graphical form using a Better/Worst Plot, aiding in clear decision-making. Utilize Kano Analysis to prioritize improvement initiatives in Six Sigma and other quality improvement projects. Enhance your skills in customer satisfaction analysis, making you a valuable asset in product development and quality improvement roles. Develop the ability to lead Kano Analysis projects, driving significant improvements in customer satisfaction and product quality within your organization. This course is ideal for individuals who are People involved in product development or product improvement or Six Sigma and Lean professionals/experts or Improvement professionals and consultants or Quality Engineers, Quality Managers and Quality Directors or Product or Project Managers It is particularly useful for People involved in product development or product improvement or Six Sigma and Lean professionals/experts or Improvement professionals and consultants or Quality Engineers, Quality Managers and Quality Directors or Product or Project Managers.

Enroll now: Kano Analysis Expert – Basics to Advanced (Accredited)

Summary

Title: Kano Analysis Expert – Basics to Advanced (Accredited)

Price: $69.99

Average Rating: 4.35

Number of Lectures: 17

Number of Quizzes: 2

Number of Published Lectures: 17

Number of Published Quizzes: 2

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $74.99

Quality Status: approved

Status: Live

What You Will Learn

Understand customer needs and expectations using the Kano Analysis to enhance your product development and service offerings.
Learn to prioritize customer needs effectively, leading to higher customer satisfaction and reduced dissatisfaction.
Go beyond basic theory and gain practical skills with tools like Microsoft Excel templates to conduct Kano Analysis at a larger scale.
Analyze customer responses using advanced Excel functions (INDEX, XMATCH, COUNTIF) for accurate and efficient results.
Classify product features into categories: Must-be Quality, One-dimensional Quality, Attractive Quality, Indifferent Quality, and Reverse Quality.
Prioritize features and present the summary in graphical form using a Better/Worst Plot, aiding in clear decision-making.
Utilize Kano Analysis to prioritize improvement initiatives in Six Sigma and other quality improvement projects.
Enhance your skills in customer satisfaction analysis, making you a valuable asset in product development and quality improvement roles.
Develop the ability to lead Kano Analysis projects, driving significant improvements in customer satisfaction and product quality within your organization.

Who Should Attend

People involved in product development or product improvement
Six Sigma and Lean professionals/experts
Improvement professionals and consultants
Quality Engineers, Quality Managers and Quality Directors
Product or Project Managers

Target Audiences

People involved in product development or product improvement
Six Sigma and Lean professionals/experts
Improvement professionals and consultants
Quality Engineers, Quality Managers and Quality Directors
Product or Project Managers

Note: Students who complete this course can apply for the certification exam by Quality Gurus Inc. and achieve the Verified Certification from Quality Gurus Inc. It is optional, and there is no separate fee for it. Quality Gurus Inc. is the Authorized Training Partner (ATP # 6034) of the Project Management Institute (PMI®) and the official Recertification Partner of the Society for Human Resource Management (SHRM®)

The verified certification from Quality Gurus Inc. provides you with 2.0 pre-approved PMI PDUs and 2.0 SHRM PDCs at no additional cost to you.

This course is accredited by The CPD Group (UK). You are eligible to claim 2.0 CPDs for this course (Accreditation# 1016434)

This course is NOT just a basic introduction to the Kano Model. It explains the basic concepts and provides tools for performing a detailed analysis of customer needs and expectations.

1. Microsoft Excel and Google Forms collect customer feedback on various product features.

2. Microsoft Excel is used to analyze customer responses.

The survey questionnaire consists of functional and dysfunctional questions for each feature. Based on the response to these questions, a feature could be classified as:

1. Must-be Quality

2. One-dimensional Quality

3. Attractive Quality

4. Indifferent Quality

5. Reverse Quality

Based on multiple customer responses, a summary table is created for each feature. This helps in understanding which category a feature belongs to. To prioritize features and present the summary in graphical form, a Better/Worst Plot is created.

Performing all these steps using a pen/paper format of the form and manually classifying the features is a time-consuming and boring process. If the survey is conducted on a bigger scale the manual calculations are impossible and impractical to perform. For this, we will be using Microsoft Excel and some advanced features (INDEX, XMATCH and COUNTIF functions) to perform the analysis.

This tool is widely used by product development professionals to decide what features should be implemented in the new product or in the upgraded version of the product.

Six Sigma and improvement professionals also use this tool to decide what improvement initiatives should be prioritized.

Course Curriculum

Chapter 1: Introduction

Lecture 1: 0 Welcome

Lecture 2: Quality Gurus Inc Certificate, Digital Badge, PMI PDUs, SHRM PDCs (Optional)

Lecture 3: 1 Introduction to Kano Model

Lecture 4: 2 Five Categories of Product Features

Chapter 2: Performing Kano Analysis (Understanding the Concepts)

Lecture 1: 3 Identify Customer Needs

Lecture 2: 4 Design the Survey Form

Lecture 3: 5 Interpretation of Survey Results

Lecture 4: 6 Evaluation Matrix

Lecture 5: 7 Summarizing Survey Responses

Lecture 6: 8 Better Worst Coefficients

Lecture 7: 9 Understanding Better/Worst Plot

Chapter 3: Performing Kano Analysis (Implemementation using Microsoft Excel)

Lecture 1: 10 Using Forms to Collect Data

Lecture 2: 11 Feature Category Using Microsoft Excel

Lecture 3: 12 Summarizing Customer Responses

Lecture 4: 13 Create Better Worst Chart Using MS Excel + Course Conclusion

Lecture 5: Download Excel Template and Slides

Chapter 4: Bonus Section

Lecture 1: BONUS LECTURE

Instructors

Sandeep Kumar, Quality Gurus Inc.
Experienced Quality Director • Six Sigma Coach • Consultant

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 5 votes
4 stars: 31 votes
5 stars: 46 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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