Key Account Management Program (KAM)

Key Account Management Program (KAM), available at $49.99, has an average rating of 3.65, with 17 lectures, 1 quizzes, based on 367 reviews, and has 1195 subscribers.

You will learn about You can start developing Key Account Program You can start developing selling strategies for major customers You can learn executive sales strategies You can learn internal and external lobbying technics You can develop executive business speaking You can increase business knowledge Deliver results for your company and your client You can develop your consultative selling skills This course is ideal for individuals who are Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program It is particularly useful for Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program.

Enroll now: Key Account Management Program (KAM)

Summary

Title: Key Account Management Program (KAM)

Price: $49.99

Average Rating: 3.65

Number of Lectures: 17

Number of Quizzes: 1

Number of Published Lectures: 17

Number of Published Quizzes: 1

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

You can start developing Key Account Program
You can start developing selling strategies for major customers
You can learn executive sales strategies
You can learn internal and external lobbying technics
You can develop executive business speaking
You can increase business knowledge
Deliver results for your company and your client
You can develop your consultative selling skills

Who Should Attend

Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program

Target Audiences

Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program

As you know, in enterprise market, 80 % of revenue comes from 20% of company’s customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.

Course Curriculum

Chapter 1: Key account management program introduction

Lecture 1: Key Account Management Program (KAM)

Lecture 2: The difference between traditional sales versus Key account sales.

Lecture 3: Key account manager objectives

Lecture 4: The Kam’s reference system

Lecture 5: Customer’s perspective

Lecture 6: Customer/KAM organization map

Lecture 7: Customer’s key financial data

Lecture 8: Customer’s portfolio analysis

Lecture 9: Customer’s strategy and SWOT

Lecture 10: Our selling strategy and tactical plan

Lecture 11: Preparing questions for top management

Lecture 12: Tactical organization plan

Lecture 13: Forecast meter

Lecture 14: Summary and key concepts

Chapter 2: Account Plan

Lecture 1: Account Plan Examples

Chapter 3: Workshop

Lecture 1: Meetings and presentations tips

Lecture 2: Quiz KAM

Instructors

Tayfun Türkalp
Management Consultant

Rating Distribution

1 stars: 18 votes
2 stars: 28 votes
3 stars: 91 votes
4 stars: 113 votes
5 stars: 117 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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