Launch + Grow Your Business w/ Startup Customer Development
Launch + Grow Your Business w/ Startup Customer Development, available at $49.99, has an average rating of 4.7, with 57 lectures, based on 62 reviews, and has 240 subscribers.
You will learn about Why customer development is an essential practice for startups & entrepreneurs How to apply lean startup techniques to your own business How to create and test a problem hypothesis Where to find target customers and early adopters How to develop effective user interview techniques How to interview customers and extract valuable insights How to increase the speed at which you find product-market fit To dramatically improve the chances your startup will succeed This course is ideal for individuals who are Entrepreneurs, product managers and business owners or Anyone with an idea for a business or Anyone who ever wanted to be their own boss or Anyone who has tried and failed to launch a startup or new business or Anyone who wants to change their career or Beginners in entrepreneurship and startups or Startup junkies and seasoned entrepreneurs It is particularly useful for Entrepreneurs, product managers and business owners or Anyone with an idea for a business or Anyone who ever wanted to be their own boss or Anyone who has tried and failed to launch a startup or new business or Anyone who wants to change their career or Beginners in entrepreneurship and startups or Startup junkies and seasoned entrepreneurs.
Enroll now: Launch + Grow Your Business w/ Startup Customer Development
Summary
Title: Launch + Grow Your Business w/ Startup Customer Development
Price: $49.99
Average Rating: 4.7
Number of Lectures: 57
Number of Published Lectures: 57
Number of Curriculum Items: 57
Number of Published Curriculum Objects: 57
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Why customer development is an essential practice for startups & entrepreneurs
- How to apply lean startup techniques to your own business
- How to create and test a problem hypothesis
- Where to find target customers and early adopters
- How to develop effective user interview techniques
- How to interview customers and extract valuable insights
- How to increase the speed at which you find product-market fit
- To dramatically improve the chances your startup will succeed
Who Should Attend
- Entrepreneurs, product managers and business owners
- Anyone with an idea for a business
- Anyone who ever wanted to be their own boss
- Anyone who has tried and failed to launch a startup or new business
- Anyone who wants to change their career
- Beginners in entrepreneurship and startups
- Startup junkies and seasoned entrepreneurs
Target Audiences
- Entrepreneurs, product managers and business owners
- Anyone with an idea for a business
- Anyone who ever wanted to be their own boss
- Anyone who has tried and failed to launch a startup or new business
- Anyone who wants to change their career
- Beginners in entrepreneurship and startups
- Startup junkies and seasoned entrepreneurs
This is the course for you if:
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You want to launch and grow a new business or startup
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You have launched a business and failed before
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You are building a business and want to grow faster
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You are a seasoned entrepreneur looking for your next big idea
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You are a product or project manager trying to get better user engagement
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You are a marketing professional and want to understand your customer
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You are just interested in how startups work
Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you’ve tried and failed before. Or you have an existing business is building out a new product — customer development is the critical activity you cannot skip.
The principles were invented by Steve Blank, the father of the lean startup movement. They’re tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas — before you launch them.
Here are the top benefits of customer development.
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Stop wasting time on ideas that customers don’t want
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Figure out meaningful customer problems worth solving
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Validate your solution actually works with real customers
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Increase your startup success rate 10x
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Find product-market fit faster
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Gain confidence that your idea will work by interviewing customers
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Based on lean startup best practices
This course is for entrepreneurs, dreamers, risk-takers, adventurers, and anyone who has ever had a business idea. The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development. Unfortunately, most entrepreneurs neglect to do this before launching their business — mostly because it’s hard and not nearly as fun as building your product or service. But also because most people really don’t even know how to do it.
This course is designed to demystify the customer development process by breaking down the technique into easy-to-understand steps. You will learn exactly what to do and how to do it. I will show you examples and give you templates to follow. I will guide you through personal experience — showing you what worked and what hasn’t worked for me and the hundreds of people I’ve taught this work to.
So, why should you take this course instead of the 100 other great courses on Udemy that teach entrepreneurship, building apps, or starting companies? Well, I’m certainly a believer in consuming all the knowledge you can get your hands on — so take as many courses as you can handle. But this course is unique because it focuses on tactics not theories. It will help you get into action and stop sitting on the sidelines.
Course Curriculum
Chapter 1: Getting Started
Lecture 1: Course Introduction
Lecture 2: Learning Objectives
Lecture 3: Why This Course?
Lecture 4: Why Am I the Right Teacher?
Lecture 5: Why are you the Right Student?
Lecture 6: Course Prerequisites
Lecture 7: Why Customer Development?
Lecture 8: Case Study – Ouya
Lecture 9: What is Customer Development?
Chapter 2: Developing a "Problem Hypothesis"
Lecture 1: Overview
Lecture 2: Case Study – Audiojoy
Lecture 3: Start with the Customer
Lecture 4: What’s the Problem?
Lecture 5: What’s Your Solution?
Lecture 6: The Root Cause
Lecture 7: Case Study – Toyota Motor Company
Chapter 3: Connecting with Customers
Lecture 1: Overview
Lecture 2: Talking to Real People
Lecture 3: Building an Online Survey
Lecture 4: The Survey Questions
Lecture 5: Case Study – Markup Hero
Lecture 6: Finding People to Complete Your Survey
Lecture 7: Example – Quick Dry Clothing Company
Lecture 8: Choosing the Right Facebook Groups
Lecture 9: How to Request to Join a Facebook Group
Lecture 10: How to Post Your Survey in a Facebook Group
Lecture 11: Example – High School Teachers
Lecture 12: Review Survey Results and Contact Users
Lecture 13: Contacting People Quickly
Lecture 14: Setting Up Phone or In-Person Interviews
Chapter 4: Preparing for Interviews
Lecture 1: Overview
Lecture 2: Develop an Interview Framework
Lecture 3: Listen, Don't Talk
Lecture 4: Ask Them to Be Brutally Honest
Lecture 5: Don’t Be Afraid of Bad News
Lecture 6: Behaviors, Not Feedback
Lecture 7: Stories, Stories, Stories
Lecture 8: Ask Open Ended and Leading Questions
Lecture 9: Drill Down, Dig Up and Lean In
Lecture 10: Parrot Back to Clarify and Expand
Lecture 11: Define a Significant “Problem Context”
Chapter 5: Conducting Interviews
Lecture 1: Overview
Lecture 2: Breaking the Ice
Lecture 3: Lead with Your Own Story
Lecture 4: The Ultimate List of Questions
Lecture 5: Common Responses and Misconceptions
Lecture 6: Taking Notes
Lecture 7: Excuses for Not Doing Customer Development
Chapter 6: Validate, Iterate or Pivot
Lecture 1: Overview
Lecture 2: Compile Insights
Lecture 3: Analyze and Evaluate
Lecture 4: Revise Problem Hypothesis
Lecture 5: Assess Solution Viability
Lecture 6: Pivoting vs. Iterating
Chapter 7: Wrapping Up
Lecture 1: Recapping Customer Development
Lecture 2: Never Stop Learning
Lecture 3: Next Steps
Instructors
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Jeff Solomon
Entrepreneur & 5x Founder. Teacher. Father. Writer. Tinkerer
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 4 votes
- 4 stars: 11 votes
- 5 stars: 47 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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