Lazada & Shopee E-Commerce Business Startup Masterclass

Course Curriculum

Chapter 1: Introduction

Lecture 1: About me

Lecture 2: Malaysia E-commerce Industry Statistic

Lecture 3: How selling on Lazada & Shopee works

Lecture 4: Business Model Utilizing Fulfilment Center

Lecture 5: Private Brand Business Model

Lecture 6: How Much Time Do You Need To Start The Business

Lecture 7: How Much Money Do You Need To Start The Business

Lecture 8: Dealing With Competitions on Lazada & Shopee

Lecture 9: Different Type of E-Commerce

Lecture 10: Marketplace Selling Model

Lecture 11: My Business Model

Chapter 2: Your Burning Question, What To Sell?

Lecture 1: Does it matter what product you sell?

Chapter 3: Product Research

Lecture 1: How to set your products criteria

Lecture 2: How to find opportunities in the market

Lecture 3: What is a Hot Category vs Cold Category

Lecture 4: Steps to generate your product ideas

Lecture 5: How to find hot products as your benchmark

Lecture 6: Analyzing your benchmark product in detail

Lecture 7: How to validate market demand for your product idea

Lecture 8: Differentiate & generate product ideas

Lecture 9: Find potential products from other markets

Lecture 10: Product research recap

Lecture 11: Sales Estimator Template

Chapter 4: Sourcing from China

Lecture 1: How to get the lowest cost by sourcing directly and be your own importer

Lecture 2: Basic steps for importing goods

Lecture 3: What is a consolidator

Lecture 4: Why you should import from China

Lecture 5: How to use different platforms to source from China

Lecture 6: Which platform to use to source from China

Lecture 7: How to overcome barriers to sourcing from 1688 suppliers

Lecture 8: A step-by-step guide: how to place order from 1688 suppliers

Lecture 9: Third-party service provider (for Malaysian only)

Lecture 10: Chinese – English Common Q&A Translation Template

Chapter 5: Walkthrough searching product on 1688 and making order

Lecture 1: DEMO: How to search for the FIRST products without understanding Mandarin

Lecture 2: How to analyze if the first product is a good opportunity

Lecture 3: DEMO: How to search for the SECOND product without understanding Mandarin

Lecture 4: How to analyzing if the second product is a good opportunity

Lecture 5: How to make a decision on which product is a better opportunity

Lecture 6: What you should know before placing an order

Lecture 7: DEMO: How to communicate with Chinese local suppliers without knowing a Mandarin

Lecture 8: DEMO: How to place an order with Chinese local suppliers on Chinese platform

Chapter 6: Using great content to sell

Lecture 1: Why do you need great listing content

Lecture 2: Walkthrough vital information for product listing

Lecture 3: How to optimize your product title

Lecture 4: How to optimize your product listing pictures

Lecture 5: How to optimize product short descriptions

Lecture 6: How to optimize product long descriptions

Lecture 7: Long description additional tips

Lecture 8: Analyzing our case study example

Lecture 9: Other tips to optimize your listing content

Lecture 10: What makes a good listing and how you can do it

Lecture 11: Summary for creating a winning listing content

Chapter 7: Producing great listing images from home

Lecture 1: About Copyright

Lecture 2: Photo editing tools

Lecture 3: DEMO: Unboxing our samples

Lecture 4: How to take photos using your smartphone

Lecture 5: DEMO: How to edit your photos and create listing pictures

Chapter 8: Pricing your product

Lecture 1: Understanding your product cost structure

Lecture 2: How to calculate Cubic Meter (CBM)

Lecture 3: DEMO: How to cost calculator to calculate your cost and selling price

Lecture 4: How to determine your profit margin and set your selling price

Lecture 5: Things to take note of when setting your selling price

Lecture 6: How to keep a financial record with a profit and loss statement

Lecture 7: Cost calculator template

Lecture 8: Profit & Loss Statement – Template

Chapter 9: Getting your first sale, and more

Lecture 1: Why you don’t need to advertise on Facebook to get sales

Lecture 2: How to get your sales by understanding your customer’s journey

Lecture 3: How to get more sales by focusing on traffic

Lecture 4: How to sell at a higher price by building a brand and differentiating yourself

Lecture 5: How to use social proof to convince customers to buy

Lecture 6: How to use promotional tools to your advantage

Chapter 10: Operations & fulfillments

Lecture 1: How to set up your own warehouse

Lecture 2: How much time do you need to allocate for running in-house fulfillment

Lecture 3: How to ship on time and why is it important

Lecture 4: How much budget do you need to set up your own fulfillment operation

Lecture 5: How to fulfill the orders: step-by-step guide

Lecture 6: How to profit from shipping fees and not losses

Lecture 7: How to make it easier to manage selling on multiple platforms

Chapter 11: Sell your business, retire by 30

Lecture 1: Business sale as an exit strategy

Chapter 12: Roadmaps to start your own ecommerce business

Lecture 1: How to start the business as side hustle, while under-employment

Lecture 2: How to start the business as a full-time business

Lecture 3: How to decide the business size you desired

Lecture 4: How to keep the right attitude when starting your business