Luxury Automotive Marketing and Management

Luxury Automotive Marketing and Management, available at $44.99, with 5 lectures, and has 3 subscribers.

You will learn about Birth and Evolution of the Automotive Industry with focus on the luxury segment Industry trends and current numbers defining the market Key industry players and their strategies Companies short SWOT analysis This course is ideal for individuals who are To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years It is particularly useful for To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years.

Enroll now: Luxury Automotive Marketing and Management

Summary

Title: Luxury Automotive Marketing and Management

Price: $44.99

Number of Lectures: 5

Number of Published Lectures: 5

Number of Curriculum Items: 5

Number of Published Curriculum Objects: 5

Original Price: £24.99

Quality Status: approved

Status: Live

What You Will Learn

Birth and Evolution of the Automotive Industry with focus on the luxury segment
Industry trends and current numbers defining the market
Key industry players and their strategies
Companies short SWOT analysis

Who Should Attend

To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years

Target Audiences

To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years

I have studied and worked in the automotive industry for years now. So, I decided to put together this course for everyone who is passionate about Luxury Automotive or might need some knowledge for work or university studies.
This course is the result of research and consulting work that I have done with students in business and marketing university majors. Whether you are a beginner or an expert, you will find important insights about the trends and workings of this business, its strategies, and dynamics that are relevant to other sectors of luxury as well.
The Luxury automotive sector is evolving rapidly and it has almost gone full circle since its birth. In a world where luxury is expanding and customer expectations are higher than ever, an automotive business cannot remain “just” about selling cars anymore. It is crucial then to understand how businesses evolved and where a manager can go to further improve the reach of a brand and create opportunities.
This course will provide you with the knowledge to understand these different market perspectives, the strategies adopted by businesses, and the key to their success. Most importantly, it will hopefully help you start your career in this business.

Course Curriculum

Chapter 1: Introduzione

Lecture 1: Birth and Early Days of the Automotive Industry and Luxury trends developing

Lecture 2: Modern Days in Automotive and the Modern Luxury Automotive Industry

Lecture 3: What you need to know about current Luxury Automotive: Numbers and Trends

Lecture 4: Key Players: Established Brands' Strategies and SWOT

Lecture 5: Key Players: New Brands' Strategies and SWOT

Instructors

Riccardo Del Bello
Automotive Research Analyst

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu