Major Gift Fundraising 102: The First Donor Meeting

Have you ever wondered how to structure an initial meeting with a donor, especially with someone who is – or may become – a donor to your organization?

Fundraising is both a science and an art… but when it comes down to it, raising funds from individuals starts by getting to know them and developing a relationship – one that is centered around your mission and their philanthropic interests.

In this training, you will learn how to structure your first meeting with a donor and the questions to ask to help you learn more about your donors’ philanthropy and personal story about why they support your mission.

Not only that, you’ll learn that these meetings don’t need to be intimidating (though it’s OK to feel intimidated). They can be fun and make for an incredibly rewarding conversation and visit with your donors.

Another incredibly useful process that you will learn in this training is called, “Moves Management,” a framework for your major gifts initiatives. Moves Management is a simple process that will help you track the status of your individual donor relationships – from identifying who may be your best prospects for a major gift, to asking them to give, to receiving the gift – every step of the way.

This training goes into the “discovery and qualification” stages. You will learn how to answer the question, “Could this person become a major donor?” with the use of a few simple tools.

And what’s even better is that the more you begin to use the process you will learn in this course, the easier it will become. The first few times you have an initial meeting with a donor may be the most intimidating as you’re laying the groundwork and are learning a LOT… but after you’ve met with one, two, three, and more? You’ll begin to get excited for these meetings and feel the structure flow with ease…

I’m so excited to jump into Major Gift Fundraising 101: The First Donor Meeting with you!

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