Market Intelligence

Market Intelligence, available at $24.99, has an average rating of 3.88, with 7 lectures, based on 4 reviews, and has 9 subscribers.

You will learn about Market Intelligence (what are the right info to be gathered) Primary and Secondary Research Risk Management Supplier Profiling Analysis Tools (PESTLE, Porter's Five Forces, Market Indexes, SWOTt) How to use AI tools to generate data (ChatGPT, Gemini) This course is ideal for individuals who are Professionals in the Supply Chain field, specifically for Procurement/Strategic Sourcing/Buyer/category management It is particularly useful for Professionals in the Supply Chain field, specifically for Procurement/Strategic Sourcing/Buyer/category management.

Enroll now: Market Intelligence

Summary

Title: Market Intelligence

Price: $24.99

Average Rating: 3.88

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Market Intelligence (what are the right info to be gathered)
Primary and Secondary Research
Risk Management
Supplier Profiling
Analysis Tools (PESTLE, Porter's Five Forces, Market Indexes, SWOTt)
How to use AI tools to generate data (ChatGPT, Gemini)

Who Should Attend

Professionals in the Supply Chain field, specifically for Procurement/Strategic Sourcing/Buyer/category management

Target Audiences

Professionals in the Supply Chain field, specifically for Procurement/Strategic Sourcing/Buyer/category management

/NEW/ How to use AI tools to conduct market analysis – chatGPT, Gemini

One of the most crucial steps in developing category strategies, Market Intelligence helps Category Manager to pursue growth opportunities, solidify saving strategies, manage risk through studying the related market trends and events in the industry. A good market intelligence ultimately drives consistency and reliability across the project milestone.

The common challenges in building market intelligence is the depth of the content. In this course, we will discuss Market Intelligence’s role in developing category strategies(Why is it important); and what are the right information to be collected and where to gather them. On top, multiple analysis tools are introduced (PESTLE, Porters’ Five forces, SWOTt, market indexes) to help project owners converting collected data into useful information.

BONUS NOTE

Complete Strategic Sourcing module is available at Udemy – 7 Steps Strategic Sourcing || Category Management.Check all our available modules in The Sourcing Station Udemy site and subscribe to our Facebook and Youtube channel to unfold more. We are providing free sharing across social media to grow together! Practical guide and training module for procurement personnel who wish to advance their career in Supply Chain. Strategic sourcing is widely used in large corporation to create value for organizations, always coupled with category management to leverage negotiation power.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Retrieve Info

Lecture 1: Primary and Secondary Approach

Chapter 3: Market Analysis Tools

Lecture 1: PESTLE

Lecture 2: Porters Five Forces

Lecture 3: Market Index

Lecture 4: SWOTt

Chapter 4: AI for Market Analysis

Lecture 1: How to utilize AI for market analysis

Instructors

The Sourcing Station .
Category Manager/ Supply Chain Consultant

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 2 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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