Market Research: A-Z Fundamentals with Case Studies
Market Research: A-Z Fundamentals with Case Studies, available at $74.99, has an average rating of 3.7, with 31 lectures, 2 quizzes, based on 435 reviews, and has 1624 subscribers.
You will learn about Master the complete step-by-step process of conducting Market Research through Case Studies to gain Practical and Usable Skills Study the types of Market Research (Primary & Secondary), Data Sources, Tools, Research Methodologies and Applications Obtain in-depth knowledge and importance of Market Research as a function Go from a beginner to a PRO Market Research Analyst Learn how to conduct Market Sizing, Forecasting and Data Analysis Study how to analyse Competitive Landscape and identify Trends, Patterns & Market Dynamics Study how to identify Customers’ Needs & Wants, Pain-points and understand their product or service Usage Experiences Understand what not to do while conducting Market Research Learn how to derive Insights & Inferences and draft appropriate Recommendations Practically master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions This course is ideal for individuals who are Freshers/Graduates or Research Associates/Analysts/Consultants or Marketing/Product/Account Managers or Business Development/Sales Personnel or Anyone who wants to transition to the market research field or Anyone who wants to learn an in-demand skill It is particularly useful for Freshers/Graduates or Research Associates/Analysts/Consultants or Marketing/Product/Account Managers or Business Development/Sales Personnel or Anyone who wants to transition to the market research field or Anyone who wants to learn an in-demand skill.
Enroll now: Market Research: A-Z Fundamentals with Case Studies
Summary
Title: Market Research: A-Z Fundamentals with Case Studies
Price: $74.99
Average Rating: 3.7
Number of Lectures: 31
Number of Quizzes: 2
Number of Published Lectures: 31
Number of Published Quizzes: 2
Number of Curriculum Items: 33
Number of Published Curriculum Objects: 33
Number of Practice Tests: 2
Number of Published Practice Tests: 2
Original Price: ₹999
Quality Status: approved
Status: Live
What You Will Learn
- Master the complete step-by-step process of conducting Market Research through Case Studies to gain Practical and Usable Skills
- Study the types of Market Research (Primary & Secondary), Data Sources, Tools, Research Methodologies and Applications
- Obtain in-depth knowledge and importance of Market Research as a function
- Go from a beginner to a PRO Market Research Analyst
- Learn how to conduct Market Sizing, Forecasting and Data Analysis
- Study how to analyse Competitive Landscape and identify Trends, Patterns & Market Dynamics
- Study how to identify Customers’ Needs & Wants, Pain-points and understand their product or service Usage Experiences
- Understand what not to do while conducting Market Research
- Learn how to derive Insights & Inferences and draft appropriate Recommendations
- Practically master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions
Who Should Attend
- Freshers/Graduates
- Research Associates/Analysts/Consultants
- Marketing/Product/Account Managers
- Business Development/Sales Personnel
- Anyone who wants to transition to the market research field
- Anyone who wants to learn an in-demand skill
Target Audiences
- Freshers/Graduates
- Research Associates/Analysts/Consultants
- Marketing/Product/Account Managers
- Business Development/Sales Personnel
- Anyone who wants to transition to the market research field
- Anyone who wants to learn an in-demand skill
Welcome to the Market Research: A-Z Fundamentals with Case Studies, a BESTSELLER comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practicaland usable skills& techniquesrequired to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskillyourself with this in-demand skillor even to make a career in this field to solve actual business problems, then you are in the right place!
In this course, we’ll take you step-by-step through the complete Market Research processusing engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies.
We have included short demosand have designed the case studies to actually depict how Market Research is conductedin the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualisedand created the final Market Research Reportto be presented.
In today’s ever-changing business environment, making data-driven decisions has become imperative for an organisation’s success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants.
We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you.
With this course of 30+ lectures, 2practice tests and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutionsand formulating appropriate business strategies.
But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies.
Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including:
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In-depth knowledge and importance of market research as a function
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What is market research, Why is it important, and Who should be doing it?
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Key mistakes to avoid while conducting market research
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Types of market research (primary and secondary) and its applications
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Survey design and analysis
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Data sources and Tools that enable world-class market research
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Case studies to master the entire process of conducting market research in the real world
The case studies systematically elaborate on:
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Understanding the client/company’s Business Problem
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Formulating Objectives for the research study and defining the Scope
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Determining and using appropriate Research Methodologies
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Collecting necessary data through Primary and Secondary sources
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Analysing the data and deriving Inferences
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Validating the Inferences by industry experts or SMEs
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Visualising and Presenting the data, insights, and inferences
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Drafting the final Market Research Report
By the end of this course, you will be fully equippedwith the skillsand techniquesrequired to undertake actual market research projectsand make an impactin your professions.
If you are stuck or if you have questions, you can ask them in the Q&A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents.
Some reviews from students who have already enrolled:
“This is a great course on fundamentals of market research. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended!” –Sourabh B. Pawar
“This was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience!” –Nilay
Course Curriculum
Chapter 1: Introduction to Market Research
Lecture 1: Introduction to Market Research
Chapter 2: Market Research: Why
Lecture 1: Need for Market Research
Lecture 2: Key Growth Strategies used by Businesses
Lecture 3: Relation of Market Research to Growth Strategies
Chapter 3: Market Research: Who
Lecture 1: Who should Conduct Market Research
Chapter 4: Market Research: Benefits & Mistakes to Avoid
Lecture 1: Benefits of Market Research
Lecture 2: Key Mistakes to be Avoided
Chapter 5: Market Research: Types and Survey Design
Lecture 1: Types of Market Research
Lecture 2: Types of Market Research – Secondary Research
Lecture 3: Types of Market Research – Primary Research
Lecture 4: Survey Design and Analysis
Chapter 6: Market Research: Data Sources
Lecture 1: Introduction to Data Sources
Lecture 2: Types of Data Sources – Secondary
Lecture 3: How to carry out Internet (i.e. Google) searches using Boolean Operators
Lecture 4: Types of Data Sources – Primary
Lecture 5: Importance of Data Consistency and Accuracy
Chapter 7: Refresher Quiz 1
Chapter 8: Market Research: Tools
Lecture 1: Tools used for Market Research
Chapter 9: Refresher Quiz 2
Chapter 10: Market Research: Complete Process and Case Study 1
Lecture 1: A Quick Recap and Introduction to Case Study 1
Lecture 2: Identify the Business Problem and Define Objectives & Scope
Lecture 3: Research Methodology for Objective 1 (Theory & Application)
Lecture 4: Research Methodology for Objective 2 (Theory & Application)
Lecture 5: Research Methodology for Objective 3 (Theory & Application)
Lecture 6: Data Collection for Objective 1 (Theory & Application)
Lecture 7: Data Collection for Objective 2 (Theory & Application)
Lecture 8: Data Collection for Objective 3 (Theory & Application)
Lecture 9: Data Analysis and Deriving Inferences for Objective 1
Lecture 10: Data Analysis and Deriving Inferences for Objective 2 & 3
Lecture 11: Inference Validation, Visualisation, and Presentation
Lecture 12: Complete Market Research Report of Case Study 1
Chapter 11: Case Study 2
Lecture 1: Case Study 2
Chapter 12: Conclusion
Lecture 1: Congratulations
Instructors
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Nishat Katre
Research, Consumer Analysis, and Strategy Expert -
Siddhesh G
Market Intelligence & Strategy Specialist
Rating Distribution
- 1 stars: 11 votes
- 2 stars: 7 votes
- 3 stars: 64 votes
- 4 stars: 162 votes
- 5 stars: 191 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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