Market Research for Decision Making

Market Research for Decision Making, available at Free, has an average rating of 4.4, with 22 lectures, 3 quizzes, based on 74 reviews, and has 3145 subscribers.

You will learn about This course provides a comprehensive, straightforward account of the practice of market research, the techniques and the day-to-day tasks of the researcher The student will be able to identify research problems and understand the alternative research designs that can meet research objectives. The student will be able to plan detailed market research to ensure that the data collected will be consistent and valuable. The student will be able to use tools to provide insights into the data, guide subsequent analyses, aid the interpretation of results This course is ideal for individuals who are Student who want to learn market research It is particularly useful for Student who want to learn market research.

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Summary

Title: Market Research for Decision Making

Price: Free

Average Rating: 4.4

Number of Lectures: 22

Number of Quizzes: 3

Number of Published Lectures: 22

Number of Published Quizzes: 3

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

This course provides a comprehensive, straightforward account of the practice of market research, the techniques and the day-to-day tasks of the researcher
The student will be able to identify research problems and understand the alternative research designs that can meet research objectives.
The student will be able to plan detailed market research to ensure that the data collected will be consistent and valuable.
The student will be able to use tools to provide insights into the data, guide subsequent analyses, aid the interpretation of results

Who Should Attend

Student who want to learn market research

Target Audiences

Student who want to learn market research

Marketing research is one of the most important, exciting, and fast-moving aspects of marketing. Many successful marketing decisions have been founded upon sound marketing research. This course introduces market research for students and those who need a practical course and active in an emerging market. This course provides a comprehensive, straightforward account of the practice of market research, the techniques and the day-to-day tasks of the researcher that is easy to understand. Research is critical to competitiveness, and promising research has been essential to companies seeking to increase revenues, reduce costs, and make investment decisions. Business leaders and decision-makers need information if they want to make accurate decisions. Decision-makers need that market data as part of their decision process. From investors to future hires, everybody needs to know what the market is like. Investors need to know because they want to be sure that they are investing in the right place. However, technologies change, market research will continue to play a role in how organizations shape their interaction with their clients, stakeholders, and competitors.

This course can be completed in 2 months. At the end of this course, students will understand how to define the market and use tools to understand the market better. This course is suitable for undergraduates on research methods or research skills courses, where there is a requirement to complete a research project. Besides, research practitioners will find it helpful to reference and source information and ideas on both method and practice. This course illustrates the usefulness and value of research and addresses the decision maker’s problem.

Course Curriculum

Chapter 1: Introduction and Early Phases of Marketing Research

Lecture 1: Overview

Lecture 2: Introduction to Marketing Research & Research Ethics

Lecture 3: Defining the Marketing Research Problem & Developing a Research Approach -Part 1

Lecture 4: Defining the Marketing Research Problem & Developing a Research Approach -Part 2

Chapter 2: Research Design Formulation

Lecture 1: Research Design, Secondary Data Collection, and Analysis

Lecture 2: Survey and Quantitative Observation Techniques

Lecture 3: Measurement and Scaling: Fundamentals, Comparative, and Non-Comparative Scaling

Lecture 4: Questionnaire Design and Sampling

Chapter 3: Data Collection, Preparation, Analysis, and Reporting

Lecture 1: Survey Fieldwork, Social Media & Mobile Research, and Data Integrity – Part 1

Lecture 2: Survey Fieldwork, Social Media & Mobile Research, and Data Integrity – Part 2

Lecture 3: Survey Fieldwork, Social Media & Mobile Research, and Data Integrity – Part 3

Lecture 4: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing – Part 1

Lecture 5: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing – Part 2

Lecture 6: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing – Part 3

Lecture 7: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing – Part 4

Lecture 8: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing – Part 5

Lecture 9: Correlation, Regression, and Cluster Analysis – Part 1

Lecture 10: Correlation, Regression, and Cluster Analysis – Part 2

Lecture 11: Correlation, Regression, and Cluster Analysis – Part 3

Lecture 12: Correlation, Regression, and Cluster Analysis – Part 4

Lecture 13: Correlation, Regression, and Cluster Analysis – Part 5

Lecture 14: Communicating Research Findings

Instructors

Bina Nusantara University
Fostering and Empowering
BINUS Online
Flexible class qualified graduate
Yuniarty Yuniarty
Lecturer at BINUS University

Rating Distribution

1 stars: 3 votes
2 stars: 6 votes
3 stars: 10 votes
4 stars: 30 votes
5 stars: 25 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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