Market Research for Management Consultants & Analysts

Market Research for Management Consultants & Analysts, available at $64.99, has an average rating of 4.57, with 110 lectures, based on 187 reviews, and has 1810 subscribers.

You will learn about How to estimate the market size in Excel How to analyze the competition How to analyze the market structure How to model the results of the research in Excel How to analyze data from consumers How to analyze data from sales channels Where to find the information, you will need How to use jobs-to-be-done framework This course is ideal for individuals who are Management Consultants or Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders or Project Managers It is particularly useful for Management Consultants or Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders or Project Managers.

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Summary

Title: Market Research for Management Consultants & Analysts

Price: $64.99

Average Rating: 4.57

Number of Lectures: 110

Number of Published Lectures: 109

Number of Curriculum Items: 110

Number of Published Curriculum Objects: 109

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How to estimate the market size in Excel
How to analyze the competition
How to analyze the market structure
How to model the results of the research in Excel
How to analyze data from consumers
How to analyze data from sales channels
Where to find the information, you will need
How to use jobs-to-be-done framework

Who Should Attend

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Project Managers

Target Audiences

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Project Managers

What is the aim of this course?

During most consulting projects you will have to carry out some sort of market research. You will be analyzing the market size, competition, sales channels, and products. For strategic projects, due diligence, and business development projects, market research is a must and will be the basis for the whole project. Market research is time-consuming and requires combining different methods and sources. This is a must to get the full picture and advise the customer. In this course, I will teach how to perform fast and efficiently market research analyses during consulting projects.

In the course, you will learn the following things:

How to estimate the market sizein Excel
How to analyze the competition
How to analyze the market structure
How to model the results of the research in Excel
How to analyze datafrom consumers
How to analyzedatafrom sales channels
Where to find the information,you will need
How to use the jobs-to-be-done framework

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Most consulting projects especially those related to strategy will require you to research and analyze the market. To do that efficiently, you will have to master certain skills and tools as well as have a good understanding of what kind of sources of information you can use. Most firms don’t give you the full toolbox that you need. This may lead to huge frustration during management consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand or refresh the main skills and toolsthat they need to do market research during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during projects that will require conducting market research and analyzing market data. You will master how to analyze data and draw conclusions from the analyses using Excel

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of market research and market analyses done during consulting projects. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those who have not finished business school. The course will help you become an expert in market research and market analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

How to estimate the market sizein Excel
How to analyze the competition
How to analyze the market structure
How to model the results of the research in Excel
How to analyze datafrom consumers
How to analyzedatafrom sales channels
Where to find the information,you will need
How to use the jobs-to-be-done framework.

You can also ask me any question either through the discussion field or by messaging me directly.

How is the course organized?

The course is divided currently into the following sections:

Introduction.We begin with a little introduction to the course as well as some general info on how the course is organized
Estimating Market Size.The first thing you will do is estimate the size of the market. This will help you calculate the shares of competitors and observe trends in the market. In this section, we will see how this can be done.
Jobs-to-be-done Framework. This framework is extremely useful for defining the market and the competitors. In this section, we will what it is and how it can be used in practice.
Competitive Landscape. As a part of most market research, you will also have to analyze the competitors, understand their shares in the market, what drives profitability as well as what strategies they use. In this section, we will see how we can map and analyze the competitors.
Market Structure Analyses. The next step is to understand the market structure and the consumer. This will also give us a deeper understanding of the differences between competitors.
Sales Channel Analyses. If you are dealing with other than the retail, marketplace, or e-commerce business models you should analyze what kind of sales methods and channels are used. In this section, you will learn how to analyze the sales channels in Excel.
Financial Modeling. Market research is usually followed by financial modeling. The aim is usually to see whether entering certain segments or increasing presence makes economic sense. In this section, you will learn how to create a simple financial model and check whether the business idea makes sense or not.

You will be able also to download many additional resources

1. Useful frameworks and techniques

2. Analyses shown in the course

3. Additional resources

4. Links to additional presentations, articles, and movies

5. Links to books worth reading

At the end of my course, students will learn:

How to estimate the market sizein Excel
How to analyze the competition
How to analyze the market structure
How to model the results of the research in Excel
How to analyze datafrom consumers
How to analyzedatafrom sales channels
Where to find the information,you will need
How to use the jobs-to-be-done framework

Who should take this course? Who should not?

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Project Managers

What will students need to know or do before starting this course?

Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: A little bit about me

Lecture 3: How to deal with Blurry image

Lecture 4: How to reach additional resources

Lecture 5: General Framework for Market Research

Chapter 2: Estimating Market Size

Lecture 1: Estimating Market Size – Introduction

Lecture 2: Total Addressable Market & Target Market

Lecture 3: Sustainable dog food – Target Market Estimation

Lecture 4: Sustainable dog food – Estimation in Excel

Lecture 5: Tools for estimating the size of markets

Lecture 6: Sources of data for market size estimation

Lecture 7: The Bottom–up Approach

Lecture 8: The Top–down Approach

Lecture 9: Using the bottom-up approach in practice

Lecture 10: Introduction to the ceramic tiles case study

Lecture 11: Ceramic tile market – Case Introduction

Lecture 12: Ceramic tile market – Solution

Lecture 13: Ceramic tile market – Solution in Excel

Lecture 14: Ceramic tile market – Presentation in PowerPoint

Lecture 15: Yogurts Market Size Estimation – Case Introduction

Lecture 16: Yogurts Market Size Estimation – Drivers

Lecture 17: Yogurts Market Size Estimation – Data Available

Lecture 18: Yogurts Market Size Estimation – Solution in Excel

Lecture 19: Yogurts Market Size Estimation – PowerPoint

Lecture 20: World Bank Open Data – General remarks

Lecture 21: World Bank Open Data – How to use it

Lecture 22: Euromonitor

Lecture 23: Statista

Chapter 3: Jobs-to-be done Framework

Lecture 1: Why you need jobs to be done for market research

Lecture 2: Jobs to be done framework – Introduction

Lecture 3: Jobs To Be Done – Definition

Lecture 4: Jobs to be done – Examples

Lecture 5: Jobs to Be Done – How to use it to improve an existing product

Lecture 6: Jobs to Be Done – How to use it to create a new product

Lecture 7: Jobs to Be Done – How to find them

Lecture 8: Who is your competitor?

Chapter 4: Competitive Landscape

Lecture 1: Competitive Landscape – Introduction

Lecture 2: Tools for analyzing the Competitive Landscape

Lecture 3: Sources of data for the Competitive Landscape Analysis

Lecture 4: Gathering official data – Introduction

Lecture 5: Where you can find financial data on the companies

Lecture 6: How to figure out the strategy of other companies?

Lecture 7: Investor Relations example – Disney

Lecture 8: Investor Relations example – LPP

Lecture 9: SimilarWeb – tool to spy on your competition

Lecture 10: Slideshare and Youtube

Lecture 11: Crunchbase – Introduction

Lecture 12: Crunchbase – Case Study

Lecture 13: Mystery shopping

Lecture 14: Competition Analyses for Yogurts – Case Introduction

Lecture 15: Competition Analyses for Yogurts – Analysis in Excel

Lecture 16: Competition Analyses for Yogurts – PowerPoint

Chapter 5: Market Structure Analyses

Lecture 1: Market Structure Analyses – Introduction

Lecture 2: Tools for analyzing the Market Structure

Lecture 3: Sources of data for Market Structure Analyses

Lecture 4: Store checks – Introduction & examples in retail

Lecture 5: Store checks – examples in restaurants

Lecture 6: Online Storechecks – Introduction

Lecture 7: Online store-checks – What information you gather

Lecture 8: Online Storechecks – Cosmetics – Case Introduction

Lecture 9: Online Storechecks – Cosmetics – Available Data

Lecture 10: Online Storechecks – Cosmetics – Analysis by Brands

Lecture 11: Online Storechecks – Cosmetics – Analysis by Applications

Lecture 12: Online Storechecks – Cosmetics – Analysis by Size & Customer Group

Lecture 13: Yogurt Market – Case Introduction

Lecture 14: Yogurt Market – Data Available

Lecture 15: Yogurt Market – Analyses in Excel

Lecture 16: Yogurt Market – Market Strucutre Analyses Presentation

Lecture 17: Overview of Consumer Research Methods

Lecture 18: Using Customer reviews – Introduction

Lecture 19: Using customer reviews – Source

Lecture 20: Using Customer reviews – Capterra Example

Lecture 21: Using Customer reviews – Case Introduction

Lecture 22: Using Customer reviews – Available Data

Lecture 23: Using Customer reviews – Analysis by Industry & Size of Firm

Lecture 24: Using Customer reviews – Customer Segment Size

Lecture 25: Sites for comparing products – Introduction

Lecture 26: Sites for comparing products – GetApp Example

Chapter 6: Sales Channel Analyses

Lecture 1: Sales Channel Analyses – Introduction

Lecture 2: Tools for analyzing the Sales Channels

Lecture 3: Sources of data for Sales Channel Analyses

Lecture 4: Overview of Sales Methods & Sales Channels

Lecture 5: Yogurt Sales Channel Analysis – Case Introduction

Lecture 6: Yogurt Sales Channel Analysis – Retail Chain Analysis

Lecture 7: Yogurt Sales Channel Analysis – Summary in Excel

Lecture 8: Yogurt Sales Channel Analysis – PowerPoint

Chapter 7: Financial Modeling

Lecture 1: Financial Modeling – Introduction

Lecture 2: Introduction to the FMCG Business Model

Lecture 3: Things that matter in FMCG Business Model

Lecture 4: Introduction to modeling FMCG in Excel

Lecture 5: Drivers for FMG business model

Lecture 6: FMCG business model in Excel – Basic assumptions and Sales

Lecture 7: FMCG business model in Excel – Fixed and Variable Production Costs

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 19 votes
4 stars: 61 votes
5 stars: 103 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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