Market Research | Quantitative and Qualitative Methods

Market Research | Quantitative and Qualitative Methods, available at $44.99, has an average rating of 4.6, with 65 lectures, 2 quizzes, based on 41 reviews, and has 4246 subscribers.

You will learn about Understanding of Market Research: Gain a comprehensive understanding of the importance, purpose, and applications of market research in modern business Quantitative Research Techniques: Learn how to design and conduct quantitative research studies, including survey design, sampling, data collection, & analysis Qualitative Research Techniques: Develop skills in qualitative research methods, such as conducting focus groups, interviews, and observational studies Selection of Research Methods: Gain the ability to evaluate and select the most appropriate research methods, quantitative and qualitative, based on context Data Analysis and Interpretation: Learn how to analyze and interpret data collected through quantitative and qualitative research methods Critical Thinking and Problem-Solving: Develop critical thinking skills to identify research problems, formulate research questions, and design research studies Practical Application: Apply the knowledge and skills gained throughout the course to real-world scenarios through interactive exercises, case studies This course is ideal for individuals who are This course is designed to cater to a diverse range of individuals who are interested in or involved in market research or Beginners: If you are new to market research and want to gain a solid understanding of the fundamentals, this course will provide you with a comprehensive introduction to quantitative and qualitative research methods or Marketing Professionals: Marketing professionals who want to enhance their skills and knowledge in market research will find this course valuable. It will equip you with the tools and techniques to conduct effective research, analyze market trends, and make data-driven decisions. or Business Owners: If you are a business owner seeking to understand your target audience, evaluate market opportunities, and develop successful marketing strategies, this course will provide you with the necessary insights and techniques to conduct market research. or Researchers and Analysts: For individuals working as researchers or analysts, this course will enhance your understanding of market research methodologies and enable you to design and execute research studies more effectively. or Students and Academics: Students studying marketing, business, or related fields can benefit from this course by gaining practical knowledge and skills in market research, which can be applied in academic research projects or future careers. or Professionals in Related Fields: Individuals working in fields such as sales, product development, customer insights, and strategic planning can also benefit from this course as it will enhance their ability to understand market dynamics, consumer behavior, and competitive landscapes. It is particularly useful for This course is designed to cater to a diverse range of individuals who are interested in or involved in market research or Beginners: If you are new to market research and want to gain a solid understanding of the fundamentals, this course will provide you with a comprehensive introduction to quantitative and qualitative research methods or Marketing Professionals: Marketing professionals who want to enhance their skills and knowledge in market research will find this course valuable. It will equip you with the tools and techniques to conduct effective research, analyze market trends, and make data-driven decisions. or Business Owners: If you are a business owner seeking to understand your target audience, evaluate market opportunities, and develop successful marketing strategies, this course will provide you with the necessary insights and techniques to conduct market research. or Researchers and Analysts: For individuals working as researchers or analysts, this course will enhance your understanding of market research methodologies and enable you to design and execute research studies more effectively. or Students and Academics: Students studying marketing, business, or related fields can benefit from this course by gaining practical knowledge and skills in market research, which can be applied in academic research projects or future careers. or Professionals in Related Fields: Individuals working in fields such as sales, product development, customer insights, and strategic planning can also benefit from this course as it will enhance their ability to understand market dynamics, consumer behavior, and competitive landscapes.

Enroll now: Market Research | Quantitative and Qualitative Methods

Summary

Title: Market Research | Quantitative and Qualitative Methods

Price: $44.99

Average Rating: 4.6

Number of Lectures: 65

Number of Quizzes: 2

Number of Published Lectures: 65

Number of Published Quizzes: 2

Number of Curriculum Items: 69

Number of Published Curriculum Objects: 69

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding of Market Research: Gain a comprehensive understanding of the importance, purpose, and applications of market research in modern business
Quantitative Research Techniques: Learn how to design and conduct quantitative research studies, including survey design, sampling, data collection, & analysis
Qualitative Research Techniques: Develop skills in qualitative research methods, such as conducting focus groups, interviews, and observational studies
Selection of Research Methods: Gain the ability to evaluate and select the most appropriate research methods, quantitative and qualitative, based on context
Data Analysis and Interpretation: Learn how to analyze and interpret data collected through quantitative and qualitative research methods
Critical Thinking and Problem-Solving: Develop critical thinking skills to identify research problems, formulate research questions, and design research studies
Practical Application: Apply the knowledge and skills gained throughout the course to real-world scenarios through interactive exercises, case studies

Who Should Attend

This course is designed to cater to a diverse range of individuals who are interested in or involved in market research
Beginners: If you are new to market research and want to gain a solid understanding of the fundamentals, this course will provide you with a comprehensive introduction to quantitative and qualitative research methods
Marketing Professionals: Marketing professionals who want to enhance their skills and knowledge in market research will find this course valuable. It will equip you with the tools and techniques to conduct effective research, analyze market trends, and make data-driven decisions.
Business Owners: If you are a business owner seeking to understand your target audience, evaluate market opportunities, and develop successful marketing strategies, this course will provide you with the necessary insights and techniques to conduct market research.
Researchers and Analysts: For individuals working as researchers or analysts, this course will enhance your understanding of market research methodologies and enable you to design and execute research studies more effectively.
Students and Academics: Students studying marketing, business, or related fields can benefit from this course by gaining practical knowledge and skills in market research, which can be applied in academic research projects or future careers.
Professionals in Related Fields: Individuals working in fields such as sales, product development, customer insights, and strategic planning can also benefit from this course as it will enhance their ability to understand market dynamics, consumer behavior, and competitive landscapes.

Target Audiences

This course is designed to cater to a diverse range of individuals who are interested in or involved in market research
Beginners: If you are new to market research and want to gain a solid understanding of the fundamentals, this course will provide you with a comprehensive introduction to quantitative and qualitative research methods
Marketing Professionals: Marketing professionals who want to enhance their skills and knowledge in market research will find this course valuable. It will equip you with the tools and techniques to conduct effective research, analyze market trends, and make data-driven decisions.
Business Owners: If you are a business owner seeking to understand your target audience, evaluate market opportunities, and develop successful marketing strategies, this course will provide you with the necessary insights and techniques to conduct market research.
Researchers and Analysts: For individuals working as researchers or analysts, this course will enhance your understanding of market research methodologies and enable you to design and execute research studies more effectively.
Students and Academics: Students studying marketing, business, or related fields can benefit from this course by gaining practical knowledge and skills in market research, which can be applied in academic research projects or future careers.
Professionals in Related Fields: Individuals working in fields such as sales, product development, customer insights, and strategic planning can also benefit from this course as it will enhance their ability to understand market dynamics, consumer behavior, and competitive landscapes.

Embark on an Informed Decision-Making Journey with Market Research | Quantitative & Qualitative Methods. A VJ Export Mastery Series Course.

Welcome to the inaugural course of the transformative “Market Research Fundamentals Training Program” – a comprehensive series of two courses meticulously designed to equip you with a deep understanding of market research, starting with the essential skills of Quantitative and Qualitative Research Methods. This course sets the stage for a holistic exploration of market dynamics, consumer behavior, strategic estimations, competitive landscaping, and effective communication of research findings.

Why Enroll in This Course?

In today’s dynamic business landscape, market research stands as the linchpin that drives strategic decisions. Regardless of whether you’re a marketing enthusiast, an industry professional, a business owner, or a curious learner, this course is your gateway to mastering the tools and techniques that fuel success in the realm of market research.

#MarketResearch #QuantitativeMethods #QualitativeMethods #DecisionMaking

Deep Dive into Quantitative and Qualitative Methods: Uncover the art and science of quantitative and qualitative research methodologies. This course delves into the intricacies of gathering data, deciphering patterns, and extracting insights that shape strategic outcomes. Prepare to unlock a comprehensive skill set that transcends theory and brings real-world impact.

Master Market Research Dynamics: Beyond methodology, our program delves into the very fabric of market dynamics. Explore the factors that drive consumer behavior, market trends, and competitive forces. By grasping these dynamics, you’ll identify opportunities, evaluate market potential, and forge effective strategies.

#MarketDynamics #ConsumerBehavior #MarketTrends #CompetitiveAnalysis

Predict Trends with Precision:Market estimation and forecasting are essential for any market researcher. Our program guides you through the process of assessing market size and predicting future trends using a variety of methodologies.

Effective Communication of Insights: As a market researcher, the ability to communicate findings is paramount. Learn how to structure compelling research reports, present data concisely, and effectively convey insights to stakeholders.

#MarketEstimation #TrendPrediction #EffectiveCommunication

Gain a Competitive Edge: Harness the power of competitive landscaping. Analyze rivals, pinpoint their strengths and vulnerabilities, and position your brand to gain a strategic advantage.

#CompetitiveAdvantage #StrategicPositioning

Why Choose This Course?

We understand that different learners have unique goals. Whether you’re embarking on a market research career, enhancing existing skills, or applying research principles in your current role, this course is tailored to meet your needs. Our step-by-step approach, coupled with practical examples and hands-on exercises, ensures that learners from diverse backgrounds can absorb and apply knowledge effectively.

Join Us Today:

Empower yourself to navigate the intricate world of market research with confidence. Enroll now in “Market Research | Quantitative and Qualitative Methods” and unlock the doorway to insights that drive informed decisions, foster growth, and amplify success in today’s competitive market landscape.

The Journey Ahead:

Remember, this course is just the beginning. It forms the foundation of our three-course “Market Research Fundamentals Training Program.” Delve deeper into the intricacies of market dynamics, strategic estimation, effective communication, and competitive analysis. Enroll today and embark on a transformative journey to become a master of market research.

#MarketResearchSkills #MasterMarketResearch #TransformativeJourney

About the instructor

Dr. Vijesh Jain, the instructor of this course, is an international marketing professional with over 35 years of international marketing practice, research, academic, and training experience. He has worked with top international marketing companies to sell branded and unbranded products in several countries worldwide. Dr. Jain is an alumnus of Harvard University, IIFT, BITS, BIMTECH, UOM, and NASBITE (USA). With nine books published in the area of international business management, he has contributed several research articles to international journals of repute. Dr. Vijesh Jain has also been awarded the first-ever best Ph.D. research award by BIMTECH, India, a reputed B School. In the past, he has also worked as Director / Dean at several reputed B Schools in India. He has written and published 9 books on related topics.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Course Introduction

Lecture 3: Tips for the student to maximize their learning experience in this course

Lecture 4: Guidelines for making best out of this course

Chapter 2: Opening Case Study

Lecture 1: Overview of the case study

Lecture 2: Overview of the case study: Video

Lecture 3: Finding the projected peak demand for the hospital services

Lecture 4: Finding the projected peak demand for the hospital services: Video

Lecture 5: Finding the demographic divide of the visiting patients

Lecture 6: Finding the demographic divide of the visiting patients: Video

Lecture 7: 5 years projected number of patients likely to visit the hospital

Lecture 8: 5 years projected number of patients likely to visit the hospital: Video

Lecture 9: Finding the projected payment channels for the revenue coming in

Lecture 10: Finding the projected payment channels for the revenue coming in: Video

Lecture 11: Finding out the various resources required to meet the patients requirements

Lecture 12: Finding out the various resources required to meet the patients demand: Video

Lecture 13: Identifying top equipment required and their costs

Lecture 14: Identifying top equipment required and their costs: Video

Lecture 15: Finding the required quantities of the equipment required

Lecture 16: Finding the required quantities of the equipment required: Video

Lecture 17: Complimentary copy of the book on the topic

Lecture 18: Complimentary Book and Your Contribution to the Course and Learning

Chapter 3: Module 1: Quantitative Research

Lecture 1: The world of numerical data and insights

Lecture 2: Module 1 Overview

Lecture 3: Basic concepts of quantitative research

Lecture 4: The Key Concepts

Lecture 5: Different types of quantitative research methodologies

Lecture 6: Research Methodologies: Cross Sectional Studies

Lecture 7: Research over a period of time

Lecture 8: Research Methodologies: Longitudinal Studies

Lecture 9: Experimenting with research variables

Lecture 10: Research Methodologies: Experimental Studies

Lecture 11: Different types of quantitative data analysis techniques

Lecture 12: Quantitative data analysis techniques

Lecture 13: Quantitative Data Analysis Techniques: Applications and Examples

Lecture 14: Challenges and limitations of quantitative research

Lecture 15: Challenges and limitations of quantitative research: Video

Lecture 16: About regression analysis

Lecture 17: About clustering, association rules, and decision trees

Lecture 18: About linear regression and logistic regression

Lecture 19: About Monte Carlo Simulations

Lecture 20: About ARIMA Modelling

Lecture 21: Conclusion of module

Chapter 4: Module 2: Qualitative Analysis

Lecture 1: Overview

Lecture 2: Module Overview

Lecture 3: What are the key concepts?

Lecture 4: Key Concepts and Methodologies

Lecture 5: What are the data collection techniques?

Lecture 6: Data Collection Techniques

Lecture 7: Example cum case study : An Introduction

Lecture 8: Example cum case study : Using IT tools to carry out content analysis

Lecture 9: Capturing the tweet post for content analysis using IT tools

Lecture 10: Checking and preparing the data for coding

Lecture 11: Coding the data

Lecture 12: Getting Insights

Lecture 13: Finding relationships and patterns in the twitter data using queries in IT tool

Lecture 14: Module 2 takeaways

Chapter 5: Closing Case Study

Lecture 1: Overview and background

Lecture 2: Why qualitative research in this case?

Lecture 3: Methodology Employed

Lecture 4: Data Analysis & Findings

Lecture 5: Implications and New Product Strategy

Lecture 6: Conclusion

Chapter 6: Concluding remarks

Lecture 1: Concluding remarks

Lecture 2: Last words on the course

Instructors

Dr. Vijesh Jain
325K+ Enrollments in Export Mastery | BE (BITS), MIB (IIFT)

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 6 votes
4 stars: 14 votes
5 stars: 19 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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